Marketing
q: what will u sell?
The use of a hybrid strategy that combines gamification, real-world learning, and simulation-based
activities to improve student engagement and motivation is our most significant and distinctive feature.
Incorporating VR-enabled labs and DIY robo-kits also distinguishes us from competitors and gives
students practical learning opportunities. Our specialized online lessons with qualified instructors
further guarantee individualized instruction to meet each student's requirements.
Q:Describe the benefit wat will prod do for,…./
These products offer access to high-quality education to students from anywhere, enhance engagement
and motivation, encourage hands-on learning and experimentation, and bridge the skills gap in STEM-
related industries. Focus on interdisciplinary learning and the inclusion of the Arts in STEM improves
creativity, divergent thinking, and the multidisciplinary approach of students, contributing to a more
skilled and innovative workforce.
Q: How will u sell
Q: word to customer?
Our marketing strategy is designed to reach potential customers and create brand awareness while also
driving sales. We plan to use a combination of traditional and digital marketing methods to achieve our
goals.. Our pricing strategy is based on the value our products and services provide, with flexible
payment plans and competitive pricing. We offer monthly, quarterly, and yearly subscription plans ,
making our online courses affordable and accessible.
Q: adv wat media ….?
To reach potential customers, we plan to use a mix of advertising and marketing methods, including
social media, traditional media, email marketing, content marketing, and influencer marketing. The mix
allows for a comprehensive and effective [Link] specific frequency can vary from daily social
media posts to weekly or monthly email campaigns, to quarterly or annual promotional events. It
ultimately depends on the company's marketing plan and objectives.
Q: what image com want to proj?
We want to project an image of being a reliable and innovative provider of affordable and customizable
STEAM education solutions. We want customers to see them as a leader in the Pakistani edtech market,
with a strong focus on customer engagement and continuous improvement. We aim to bridge the gap
between customers and providers, making our products and services more accessible to a wider range
of students in Pakistan.
Q: should u have a system to identify repeat customers….?
The idea is to track down repeat clients and stay in touch with them. Using information about their past
purchases, we will give them tailored promotions. To reward their devotion, we will also provide them
with perks like subscriptions and scholarships. To communicate with them and keep them interested,
we'll combine email marketing and social media. Our goal is to build a loyal customer base and make
sure they are happy with our goods and services.
Q: will u use methods other than paid adv catalog….?
Yes, in addition to advertising, we also use word-of-mouth and organic marketing to promote our
products and services. We encourage our satisfied customers to share their experiences with their
friends and family, and we offer incentives such as referral bonuses to encourage them to do so. We also
engage with our customers through social media and other online platforms, sharing valuable content
and creating opportunities for them to share their feedback and ideas.
Q: have u identified low cost methods?
Yes, a number of low-cost approaches are identified to reach our target audience including influencer,
content and email marketing. These methods are [Link] also intend to make use of social media
sites to share interesting content and produce targeted advertisements, which can be an affordable way
to reach prospective clients. In order to get the best results, we are balancing our marketing efforts
between less expensive strategies and more conventional forms of promotion.
Q: graphis image
We moderately use graphic image support in addition to advertising to improve the image of our
business. This involves establishing an identical visual identity across all forms of advertising by using
consistent color schemes, themes, and artwork. To boost consumer engagement and brand recognition,
we'll also use premium graphics to produce interesting social media posts, email newsletters, and other
digital content.
Sales forecast
In terms of pricing, LearnOBots and Edvon are more expensive than our company. LearnOBots' DIY kits
range from PKR 5,000 to PKR 40,000, while Edvon's courses can cost up to PKR 50,000. In contrast, our
company offers various affordable subscription models, including freemium and cheapium options, as
well as monthly, quarterly, and yearly models. This can help make our services more accessible to a
wider range of students in Pakistan.
Niche
We emphasize on a hybrid strategy by offering affordable and customizable solutions,our unique corner
of the market is our strong emphasis on empowering girls and promoting gender equality in education
in accordance with the SDG especially serving the purpose for SGD 4 that is quality education for all.
Regardless of the background, and closing the gender gap and give everyone equal chances. Our goal is
to provide high-quality STEAM education to everyone and to prepare students for the future.
Opetaion plan
Q1 how and where
We outsource the components and acrylic sheets from local vendors while sourcing the majority of our
components in bulk from reliable manufacturers in China. Our skilled team of workers handles the
assembly and packaging of the kits in-house, maintaining quality control throughout the production
process. Additionally, we offer online and physical STEAM courses that cover a variety of topics, led by
experienced instructors and delivered through a user-friendly platform or in a classroom environment.
Loaction:
Our operational offices are located in Bahria University Islamabad, Iqra University Karachi, GIK, and KP IT
Park Atd. We have a 1263 sq ft area at IT Park, which is equipped with separate electricity and gas
connections, and high-speed optical fiber internet. This location provides us with easy access to
resources and facilities,we also aim to develop a FAB lab making it ideal for our research and
development work on our DIY Robo Kits and offering online and physical STEAM courses.
Quality control
To maintain the high quality of our DIY Robotic Kits, we aim to establish partnerships with reputable
vendors for sourcing raw materials and components. We conduct regular a inspections of our stock to
ensure that it meet our quality standards. Our team follows a rigorous quality control process
throughout the production cycle, from testing individual components to final assembly and packaging.
This helps to ensure that our products are reliable, safe, and meet the expectations of our customers