Understanding Management Principles
Understanding Management Principles
MODULE-I
Unit 1 – Management
1. George R Terry, management is distinct process consisting of planning, organizing, actuating &
controlling performance to determine & accomplish the objectives by the use of people &
resources.
2. Management is that function of an enterprise which concern itself with the direction & control
of various activities to attain the business objectives.
11. It is intangible: It is abstract & cannot be seen with the eyes. It is evidenced by the quality of
organization & results such as increased productivity.
12. Management is both science & an art: It has developed certain principle & laws which are
applicable of to any group activity.
13. It is a proffers ion: Because there are established principles of management which are being
applied in practice.
14. It is an interdisciplinary approach: Management as a body of discipline takes the help of
other social sciences.
15. It is an economic resource: There are five factors of production land, labor, capital,
management. The entrepreneur establishes the organization as owner & it is the
management which transforms these resources these in to productive process.
16. It is a system authority: As management is a process of directing men to perform a task,
authority to extract work from others, it is implied in the busy concept of management.
17. It is dynamic, not static: Management adopts itself to the social changes & also introduces in
methodology.
Objectives of Management
1. Proper utilization of resources: the main objective of management is to use various resources
of the enterprise in most economic way. The proper use of men, machines, money will help
a business to earn sufficient profits to satisfy various in assets.
2. Improving performance: Management should aim at improving the performance of each &
every factor of production. The fixing of objectives of various factors of production will
help them in improving their performance.
3. Mobilizing best talent: The management should try to employ person in various fields so
that better results are possible. The employment of specialists in various fields will be
increasing the efficiency of various factors of production. There should be a people
environment which should encourage good persons to jay the enterprise.
4. Planning for future: No management should feel satisfied with today’s work if it has not
thought of tomorrow future plans should take in to consideration what should we do next.
Management & Entrepreneurship 18ES51
Future performance will depend upon present planning. Planning for future is essential to
help the concern.
Scope of management
Management is an all pervasive function since it is required in all types of organized Endeavour.
The following activities are covered under the scope of management
1. Planning
2. Organization
3. Staffing
4. Directing
5. Co-coordinating
6. Controlling
Marketing management: Marketing is a sum total of physical activities which are involved in the
transfer of goods & services & which provide for their physical distribution. It includes marketing
of goods & services, price determination, market research, sales promotion, advertisement publicity
etc.
Financial management: Finance is viewed as one of the most important factors in every enterprise.
Financial management is concerned with the managerial activities pertaining to the procurement
and litigation of funds or finance for business purposes.
Office management: The concept of management which applied to office is called office
management. It is a technique of planning, Co-coordinating & controlling office activities with a
view to achieve common business objectives. One of the functions of management is to organize
the office work is such a way that it helps the management in attaining its goals. It works as a
service department for other department.
Management & Entrepreneurship 18ES51
The management can be regarded as profession but by the analysis of the characteristics of
management indicates that it does not possess all the essential characteristics of a profession. Like
other recognized professions such as medicine & law, management does not have norms of
managerial behavior, common rules uniform code of conduct & organization & lice ship. It does not
restrict the entry of people in to managerial jobs with a special academic degree. We can conclude
that there management cannot be called a profession however; we may state that there are certain
trends which indicate that the management is moving in the direction of profession
The term management involves providing a body of principles or lows for the solution of specific
management problems & the objective evaluation of results further the analysis of functions of
management has to the development of certain principles which are useful for solving concrete
business problems in future. Thus we find the management is both a science & an art.
Roles of management
Manager is any organization plays variety of roles responding to a particular situation. The three
important roles played by a manager are interpersonal roles. Decision roles & information roles.
Interpersonal roles: These includes figure head, leader & liaison rolesIn the figurehead role, the
manager perform some duties that are casual & informal ones like, receiving and greeting visiting
dignitaries, attending to social functions of employees entertaining customers by offering parties &
winches etc. As a leader manager motivates direct & encourages his subordinates He also reconciles
the needs with the goals of the organization.
In the role of liaison, the manager works like a liaison officer between top management & the
subordinate staff. He develops contacts with outside people & collects useful information for the
well being of the organization.
Management & Entrepreneurship 18ES51
Decision roles: There are four decision roles played by a manager. They are resource provider
arbitrator entrepreneur & negotiator.
As a resource allocator, the manager divides the work, provides required resources & facilities to
carry out the allocated work and delegates requires authority among his subordinates He decides
who has to do what & who gets what.
As a arbitrator, a manager works like a problems solver. He finds solutions of various un-anticipated
problems both within & outside the organization. As an entrepreneur, a manager continuously looks
for new ideas & lies to improve the organization by going along with changing work environment.
He also acts as a negotiator negotiates with employees & lies to resolve any internal problems like
trade agreements strikes & grievances of employees.
Information role: A manager plays as monitor, spokesman and disseminator. A manager monitors
his environment & collects information their personal contacts with colleagues & subordinates. As a
spokesman, he communicates the information/goals of organization to his staff& the progress of
work to his superiors. He also communicates the performance of company to share holders & the
rules & responsibility to his subordinates. As a disseminator, the manager passes some of the
information directly to his subordinates & to his bosses. Manager is any organization plays variety
of roles responding to a particular situation. The three important roles played by a manager are
interpersonal roles. Decision roles & information roles.
Interpersonal roles: These includes figure head, leader & liaison roles
In the figurehead role, the manager perform some duties that are casual & informal ones like,
receiving and greeting visiting dignitaries, attending to social functions of employees entertaining
customers by offering parties & winches [Link] a leader manager motivate direct & encourage his
subordinates He also reconciles the needs with the goals of the organization.
In the role of liaison, the manager works like a liaison officer between top management & the
subordinate staff. He develops contacts with outside people & collects useful information for the
well being of the organization.
Management & Entrepreneurship 18ES51
Level of management
Top management Middle management Supervisor management
Supervisory management: It consists of senior supervisors. The executives at this level are in
direct touch with the workers & have to see the work is properly carried out.
The effective implementation of the plans & policies, the quality of coordination ship quality of
output & overall success of the organization very much dependent on the hard labor, discipline,
loyalty of the personal at this level of management.
Functions of supervisors
To issue order & instructions to the workers & to supervise & control their work.
To plan activities of the section.
To assign jobs to the workers
To direct & guide the workers about work procedure.
To arrange for the necessary tools, equipment, material etc.
To solve the problems of workers
To maintain discipline among the workers & to develop them the right approach to work.
To inform the management about the problems of workers which are not solved at this
level?
To maintain good human relations.
To build a high group morale among workers.
Management & Entrepreneurship 18ES51
DEVELOPMENT OF MANAGEMENT THOUGHT
Development has emerged as a powerful & innovative force on which the today’s society depends
for material support from an unrecognized situations in the past one or two centuries.
This is the area of management which is responsible for undertaking activities such as industrial &
technical surveys, taking up research work, suggesting ways & means for innovations for reacting
the taken up for improving methods of production, finding out best ways of doing things, raising
productivity in the firm. The innovative methods of production & marketing will help the firm to
grow.
Seventeen and eighteen centuries had seen industrial revolution. Lots of inventions & new
technologies had emerged. The importance of management was focused division of lab our concept
was evolved importance of planning was [Link] the management on a separate field of study
had emerged only durum’s early 20th century when new industrial era began.
Business organizations had a stage shift from ownership towards joint stock companies. As an
answer to the problems like insufficient system, inefficiency of lab our & discrepancy in wage
payment, management has been recognized as a separate & important fie d of study.
Subsequently, management has evolved as a specific discipline of study & [Link] evolution of
management can be divided in to two parts early management approach & modem management
approach.
In olden days when there was no experience and knowledge of business, they had to depend upon
theca inborn abilities. This gave rise to management that was totally based on Physiological
process. People were having universal belief that massagers are born and cannot be made such as
artists, directors, kings etc
During this time the development was brought about by following two important factors.
➢ The effort of scientists to demonstrate the application of science & scientific methods.
➢ The effort of establishing standard practices.
The work made use of scientific methods for achieving standard practice & higher efficiency. Thus
scientific management came into existence.
a) Work study
Work study includes time and motion study. Taylor observed that the workers were not
producing their full capacity for the fear that their piece rate would be cut with rise in
production. The best way of doing a particular job was arrived at with this the time required
to complete one job was calculated called stand and time
b) Differential payment
Motion and time study and establishment of standard time further helped in arriving at the
production rate of a particular piece or job. It was linked that incentives are introduced with
increase in production. It was thought that this would motivate workers to produce more.
c) Reorganization of supervision
The supervisions work was just to allocate the work to be done. The planning of work and
selection of tools & sequence of doing work are to be done by foreman and the worker had
to simply carry out the work without wasting his time as to how to do that.
d) Scientific requirement and training
Taylor suggested that need for scientific training and development of a worker to carry out a
specific task in a more productive way. He also believes that good cooperation between the
Management & Entrepreneurship 18ES51
management and workers would had to the increased production and profits t to both.
Quantitative approach
Quantitative approach is also known as management science approach which was developed
during Second World War to find solutions to some complex new problems in warfare.
This deals with formulating a mathematical model to simulate a given problem that includes the
feasibilities, constraints, costs of [Link]. An optimum mix of these critical variables is arrives
at, either for minimizing time or cost or maximizing profit or minimizing time or cost or
maximizing profit or production or service enabling the management to take up logical decision.
Management & Entrepreneurship 18ES51
System approach
The classical approach emphasizes in the structure & task, the behavioral approach emphasizes on
people & the quantitative approach on mathematical modeling & decision making based on the
model. But system approach provides the management the integrated approach of problem solving.
A system is defined as a set of independent parts together form a unitary whole that performs a
defined task. Organization is a system that consists of people, task, structure & technology. Each
part of the system has an independent relation with other part. The systems approach tries to
emphasize to resend the organizations as a whole, rather than dealing the parts separately. A system
can be either an open system or closed system, A system that interacts with outside environment is
called open system & a system that works with the closed boundary is called closed system.
Contingency approach
The contingency approach is the most recent development in the field of management. This
attempts to integrate all the management approaches contingency approach suggests the task of
managers to identify the correct techniques that will suit a particular situation & apply them to solve
a problem.
This approach is very much applicable is preparing organizational structure in deciding degree of
decentralization, motivational & leadership approaches establishing communication systems,
resolving conflicts training the employees etc.
Management & Entrepreneurship 18ES51
MODULE-I
Unit 2 - Planning
Planning: It is the scientific direction to managers to move is a direction by which objectives will
be met with ease.
Uses:
1. minimizes the risk, reduces uncertainties surrounding business conditions.
2. Increases the degree of success
3. It establishes Co-ordinate effort in the organization.
4. It helps managers to organize people & resources properly.
While planning - managerial function should be performed first.
How to plan:
1. Profit thinking & analysis of information.
2. Predetermined curse of action.
3. Objectives to be attained in the future.
4. Study of alternative courses.
5. Involves decision making.
6. Try to achieve better results.
7. Continuous process & integrated work.
Disadvantages
1. Limitations of forecasts: because the information data available are not reliable. It cases the
stab.
2. Rigidity: It restricts individual freedom, initiative & desire for creativity because of
predetermined policies.
3. Time-consuming: IT takes time & hence delays action. It make it realistic sufficient time
should be given to planning process.
4. Costly: It exercises lot of money for preparing estimates, collecting information & facts for
analysis.
5. Influence of external factor: Like natural calamities, break-out of war, changes in political &
economic situations limits the effectiveness of planning.
6. Limited scope: For organizations to change rapidly planning is limited especially for those
engaged in publication of text books & fashionable articles manufacturing industry.
7. People’s resistance: A new plan is simply not executed because of unwillingness or inability
of people.
8. Fisher of people in planning: Persons involves in the planning process fail to formulate
correct plans. Same reasons are lack of commitment to planning Filene to formulate sound
strategies lack of clearly defined objectives, etc.
Management & Entrepreneurship 18ES51
Planning process
Various steps :
1. Awareness of opportunities of problems:
a) What business opportunities or problems are likely to come?
b) What are the plans for exploiting the opportunities?
c) Whether it is necessary to devise a new plan or is it sufficient to execute existing plan.
d) By making changes in the plan, what is the benefit to the organization?
3. Determination of objectives:
Analysis & interpretation of data facilitates in determining the enterprise objectives.
Objectives should be specific & clean.
4. Determining planning premises & constraints
Premises are planning assumptions on the basis of which planning takes place. Some premises like
population growth & political environment are uncontrollable while somedegree of control can be
exercised on the technology used. Some constraints like government control affect the plans.
Steps in planning:
Step-1 Stating organizational objectives
Step-2 List the alternative channels of reacting the objectives
Step-3Develop premises on which each alternative is listed
Step-4 Select the best alternative which first in to organizational objectives.
Step-5 Prepare a sound plan out of selected alternative This will be a master plan which contains
various functional Plans.
Step-6 Implement the designed plan
Types of plans
Planning can be classified in different forms.
1. Time
2. Managerial level
3. Repetitiveness of operations in firm
4. Scope.
Time
a. Long range planning
b. Medium range planning
c. Short range planning
Management & Entrepreneurship 18ES51
Managerial level
1. Strategic
2. Administrative
[Link]
Repetitiveness of operation
1. Standing plan
2. Single use plan.
Standing plans are to be used over & again to lead to the development of policies, procedures,
methods, rules and strategies.
Single use plans are used in specific situations only to produce programmer & budgets.
Planning premises:
Planning premises are certain assumptions about the future on the basis of which the plan will be
ultimately formulated planning premises are chital to the success of planning as they supply
pertinent facts & inf rastructure relating to the future such as Population trends general economic
conditions, Production costs & pries, probable competitive behavior, capital & material availability,
Government control & so on.
Decision-making
Decision – making can be defined as the selection based on some criteria of over behaviors
choosing alternative from two or more possible alternatives. To decide means to cut off or in
practical content to come to a conclusion.
Management & Entrepreneurship 18ES51
Importance of decision-making
Decision making permeates the all managerial functions management & decision-making are
inseparable activities managers use the tool of decision-making for discharging their duties
Decision-making is an importance tool in the management functions of direction & central. In
direction, decisions relate to determine the course of action, deciding the type of motivation
deciding the order & instructions to given, where as inaction control, the decisions relate to
deciding of standards control points procedures etc.
Decision-making is necessary in a business concern because there are many alternative courses of
action to most business situations. For instance, for establishing a business, the entrepreneur may
salute one of the forms of organization.
All management functions such as planning, organization direction & control are settled by
managers with the tool of decision-making.
Classification of planning premises
1. Internal & external premises
2. Tangible & intangible premises
3. Controllable & non-controllable
Internal & external premises: Premises may exist within & without the company. Premises
include forecasts, Policies & programmer of organization, capital investment in plant & equipment
competence of management skill of the lab our forces;
a. External premises are classified as baroness environment,
b. Factors which influence the demand for the products of the enterprise
c. Factors which affect the resources available to the enterprise.
Tangible & intangible premises: Tangible are those which can be quantitatively measured while
intangible premises are those which being qualitative in character cannot be so measured.
Controllable & non-controllable: Planning premises are controllable some these one non-
controllable Because of pressure of uncontrollable factors there is need for the organization to
revise the plans periodically in accordance with current developments uncontrollable factors are
strikes was natural calamities, emergency, legislation
Management & Entrepreneurship 18ES51
A plan is a commitment to a particular course of action for achieving specific results. From this it
follows that there are number of plans for achieving different goals. Managers, normally commit the
mistake of taking major programmers only as plans. But a member of future courses of action are also
plans. The plans may be classified according to origin, use, purpose, kind etc. some of the plans are in
the form of standing plans while others are single use plans. Single use plans are used only one & not
over & over again. Whereas, repeat use plans are used again.