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Sheridan College HMC
International Business Management
STATEMENT OF WORK FOR OUR CLIENT:
MUSEY
MUSEY SUSTAINABLE FASHION SUPPLY CHAIN AUDIT
Submitted by Submitted to
Sheridan Consulting Team June 14, 2024 Prof Jyoti Sharma
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Content
Summary........................................................................................................................................3
Client Introduction........................................................................................................................4
Sheridan Student Consulting Introduction.................................................................................4
Student Consulting Team.............................................................................................................4
Scope...............................................................................................................................................7
In-Scope.......................................................................................................................................7
Consulting Charges and Expenses...............................................................................................7
Major Deliverables and Work Schedule.....................................................................................8
1. Project Kick-off....................................................................................................................8
2. Client Analysis and Market Research..................................................................................8
3. Market Entry Strategy..........................................................................................................9
4. International Business Plan..................................................................................................9
5. International Business Plan Final Report.............................................................................9
Work Schedule..........................................................................................................................10
Key Assumptions / Dependencies...............................................................................................10
Next Steps.....................................................................................................................................10
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Executive Summary
This document and its attachments/appendices comprise a statement of work (SOW) dated June
6th, 2024 between Sheridan College – International Business Program and Musey. This
statement of work establishes the client’s international business objectives and the scope and
boundary of Sheridan’s international business plan deliverable. The purpose of this statement of
work is to document the expectations, roles and responsibilities of the client and Sheridan’s
student consulting team.
The purpose of this project is to conduct a Supply Chain Sustainability Audit in preparation for
Canada’s first Sustainable Fashion Week, hosted by Musey in September. The audit will assess
the sustainability practices of event attendees, mostly local small businesses, to identify areas for
improvement and recommend strategies to enhance their supply chain sustainability.
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Client Introduction
Musey, a social enterprise founded in Mississauga, Ontario, by Maheshi Wanasundara, has
promoted luxury handmade items by Sri Lankan artisans since January 2021. Operating as an
online marketplace, Musey offers a range of products including Ayurvedic skincare, accessories,
clothing, and home decor. The company supports UN Sustainable Development Goals, focusing
on sustainability, economic growth, and reducing inequalities by collaborating with women and
family-owned businesses in Sri Lanka.
Musey aims to achieve specific objectives with this project: conducting a comprehensive
sustainability audit, assessing environmental impacts, identifying improvement areas,
recommending sustainability strategies, and developing a self-assessment tool for businesses.
Client Team
Name Role Contact Number Email Address
Maheshi Founder + CEO - maheshipbw@[Link]
Wanasundara
Sheridan Student Consulting Introduction
The consulting team is comprised of culturally diverse students with extensive experience in
accounting, sales management, general business, finance, project management, client relations,
entrepreneurship, cross-cultural communication, and innovation. The varied backgrounds of
team members provide a valuable resource for comprehensive project assessment and viability
analysis. The roles and backgrounds of the group members are described below:
Student Consulting Team
Namandeep Kaur, Document Editor
Previous education: Bachelor’s degree in Commerce (Honours)
Work Experience: Namandeep Kaur is a Finance Associate at Accenture with over 2.5
years of expertise in financial processes and accounting.
Languages Spoken: English, Hindi, Punjabi.
Srishti Mongia, Meeting Manager
Previous Education: Background in Management Studies (Specialization in Marketing).
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Work Experience: Srishti Mongia has accumulated 5.5 years of professional experience
in the financial sector.
Languages Spoken: English, Hindi, Punjabi.
Sudharshan, Project Manager
Previous Education: Bachelor’s degree in Electronics and Communication.
Work Experience: Worked with HCL as a graduate Engineer.
Languages Spoken: English, Tamil, Malayalam.
Sarita Bhattacharya, Client Lead
Previous education: Bachelor’s in Commerce (Major in Accounting and Audit).
Work experience: NA
Languages spoken: English, Hindi, Bengali.
Dhara Manojkumar Ajawaliya, Meeting Notes Taker
Previous Education: BBA, MBA in HR,
Work Experience: Dhara was working with Divya Bhaskar news Ahmedabad, (2020)
then in department of MBA (as HR faculty).
Languages Spoken: English, Hindi and Gujarati.
Ankita Ankita, Meeting Notes Taker (Working with Dhara)
Previous Education: BBA & MBA in HR & marketing.
Work Experience: Ankita had done an internship at Verka Milk plant Chandigarh in HR
department. After that, she worked as a sales associate for 5 months in Videocon
company in Ludhiana.
Languages Spoken: English, Hindi, Punjabi.
This is the contact information of each team member in case need to search for any of them for
assistance:
Name Role Contact Email Address
Namandeep Kaur Document Editor 437-870-1508 kaurnaman16@[Link]
Srishti Mongia Meeting Manager 778-633-5522 qurbat12345@[Link]
Sudharshan Project Manager 9053248382 sudharsanreigns11@[Link]
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Sarita Bhattacharya Client Lead 647-200-7939 saritabhattacharya452@[Link]
Dhara Manojkumar Meeting Notes
647-468-3221 [Link]@[Link]
Ajawaliya taker
Meeting Notes
Ankita Ankita 514-667-3991 Ankita6220@[Link]
Taker 2
Scope
In-Scope
Our strategic plan will begin by conducting a Supply Chain Sustainability Audit for potential
attendees (mainly local small businesses) of Canada's first Sustainable Fashion Week.
Determining and measuring the number of small businesses in the area and their products
(like material sourcing, production processes, and transportation methods) that will be
included in the audit. This process might require setting standards for choosing and limiting
the focus when needed.
Establishing metrics for assessing the environmental impact and sustainability of current
practices
Developing surveys on sustainable practices including material sourcing, production
processes, and transportation.
Reaching out to potential attendees and small businesses to gather initial data on their supply
chain practices.
Analyzing the collected data to assess the current sustainability practices of each business.
Identifying strengths, weaknesses, and areas for improvement in their supply chains
Focusing on practical strategies such as adopting sustainable materials, minimizing waste,
and optimizing transportation methods.
Preparation of a final report summarizing the outcomes of the audit, the progress of
participating businesses, and the overall impact of the project.
Consulting Charges and Expenses
The Sheridan student consulting team is providing free consultation during its collaboration
with Musey.
o Clients can notify the Sheridan team of any additional needs during the consulting
period. If any expenses are incurred on behalf of a client, the client needs to
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reimburse the Sheridan student consulting team. Before disbursement, the client
lead will record all expenditures and provide a summary of each payment.
Major Deliverables and Work Schedule
To conclude the International Business Plan, our team will follow a disciplined approach that
includes team meetings, client meetings, faculty meetings, and interim reports. The primary
phases of work include:
1. Project Kick-off
During the Project Kick-off phase, the major activities are to sign the Sheridan Group
Contract, create a Statement of Work, and hold an Initial Client Meeting to understand
the customer's condition and requirements. In addition, we will create a project overview,
specify weekly tasks, and set a delivery timetable.
2. Client Analysis and Market Research
a) Internal and External Environment Analysis
Examine the client's existing business plan and critical skills.
Analyse domestic operations and sales performance.
Identify and evaluate significant concerns and tentative solutions.
b) Market Research
Assess possible overseas markets for expansion.
Conduct SWOT to assess market circumstances.
Conduct a thorough competitive study to determine significant rivals and market
positioning.
Assess market entrance hurdles and possibilities.
Examine customer behaviour and market demand in possible markets.
Assess the regulatory and legal prerequisites for market entrance.
Determine strategic relationships and alliances to aid market entrance.
Create market segmentation and targeting strategies based on study results.
3. Market Entry Strategy
a) Target Market Selection
Market Segmentation
Review distribution channels
b) Shipping and Logistics
Determine transportation requirements
Carrier(s) selection
Customs protocols
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Packaging and labelling requirements
4. International Business Plan
Based on comprehensive market research and the formulation of a Market Entry Strategy, we
will incorporate financial analysis forecasts and partnership development elements to create a
robust International Business Plan.
5. International Business Plan Final Report
Our group will email a copy of each section to the client for feedback and input, culminating in
the Final International Business Plan.
Work Schedule
Task Deadline
Project Plan, (Email-Approved SOW), Confidentiality Agreement 2024/06/13
Research and Analysis Draft 2024/06/20
Research and Analysis Report Final 2024/07/04
Market Entry Report Draft 2024/07/11
Market Entry Report Final 2024/07/18
Final Report Draft 2024/07/25
Final Report 2024/08/01
Client Presentation Draft 2024/08/08
Client Presentation 2024/08/08
Key Assumptions / Dependencies
The estimated schedule of activities and deliverables described in this Statement of Work are
based on the following key assumptions based on meetings and discussions with Musey
representatives.
1. Musey will assist and provide the necessary resources required to work with the
Sheridan Student Consulting team.
2. They will provide resources to complete specific tasks as required by the work schedule.
3. Musey is willing to meet and consult with the Sheridan Student Consulting team
whenever required throughout this project.
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Next Steps
The Students Team, Client Representative, and Faculty Advisor collaborate closely in the
following steps:
1. The student team will undertake a thorough analysis of the market circumstances in the
chosen nation and evaluate the client's items within that framework. This procedure will
entail a comprehensive review and analysis of pertinent data. The Faculty Advisor will
give guidance throughout the research process. In addition, information will be obtained
from the customer to guarantee an accurate and complete study.
2. The Market entrance Report includes market entrance strategy, international legal
guidance, and risk management.
3. International Business Plan: A summary of the preceding reports.
4. Client presentation.
All phases of the project will be overseen by our Faculty Advisor, with the student team
conducting weekly meetings to ensure consistent progress and alignment with project
objectives. We will coordinate information requests and schedule client meetings in advance
with the MUSEY representative to ensure seamless communication and collaboration.
Regular updates and feedback sessions will be held to maintain transparency and address any
emerging issues promptly.