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Understanding Memory: Encoding, Storage, Retrieval

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0% found this document useful (0 votes)
6 views6 pages

Understanding Memory: Encoding, Storage, Retrieval

Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

🦊

Chapter 7: Memory
"People are usually confident about their memory although they
might be inaccurate"

Memory involves:

Taking in inf

Storing

Pulling it out when necessary

1. Encoding
Def: Taking in information and processing them to prepare for storage
Encoding depends on:

Attention

Information processing

3 levels of encoding:

Shallow level: remember physical structure of the word

Intermediate level: remember word sound

Deep level: remember meaning of the word

Chapter 7: Memory 1
When attention is divided (multitasking), how is memory affected?
→ It depends. Sometimes different inf is processed by different parts of brain (that 's
why listening to music doesn't always distract us)

2. Storage
Def: Maintaining inf in memory, the longer the better

We store inf by types:

We tend to remember episodic memory better

Semantic: concerning with meaning of word

We also store inf by frequency of access and meaning

Each concept is a node in the semantic network

Nodes are linked by meaning & relatedness

Storage is enhanced by schema

Schema is a cluster of knowledge occur together


Different from prototype

We remember better when inf fits/ violates schema

Sometimes, we remember in details (photographic mem) → Inefficient

Chapter 7: Memory 2
We forget because:

Time (decay)

Failure in encoding (only encode inf at shallow level)

Failure in retrieval: lack of cues

Competent inf (interference)

3. Retrieval
Def: Pulling out inf to say or to do task

2 types:

Recognition: using cues

Recall: without cues

3 types of memory
Sensory, short-term and long-term mem

Chapter 7: Memory 3
Short-term mem is enhanced by

Chunking: not so useful with long or irregular lists.

Mnemonics /ni'monik/ : aid that enhances recalls


Ex: using mascot, jingle, punchline, ...

Forgetting
Forgetting can reduce competition among memories that can cause confusion
→ Forgetting helped subjects remember the information they needed to
remember

We show dismal memory for meaningless materials

How to improve everyday's memory


Engage in Adequate Rehearsal

Testing forces students to engage in deep processing of the material, as well


as more appropriate encoding

Schedule Distributed Practice and Minimize Interference

The evidence indicates that retention tends to be greater after distributed


practice than after massed practice

Engage in Deep Processing and Organize Information

It is also important to understand that retention tends to be greater when


information is well organized (Einstein & McDaniel, 2004)

Enrich Encoding with Mnemonic Devices

Acrostics and Acronyms

Narrative Methods (entitle with a story)

Critical thinking: Fallibility of Eyewitness Account

Chapter 7: Memory 4
Hindsight bias
Def: tendency to mold interpretation of the past to fit how events actually
turned out

Outcome of the events can bias our interpretation in the past.

Ex: 1 observer was asked to point out the culprit in photos. At first, she was
quite modest to say that the perpetrator wasn't there. After she received 1
compliment, she was more confident.

Contribution of overconfidence
Reason: failure to seek disconfirming evidence (can't think of why their
memories are wrong)

Relation between confidence and accuracy of memories is modest

False memory's reasons


Inaccurate perception (similar to hindsight bias)

Interference

Conflicts between old and new memories

Decays → brain tries to refill with current experiences, knowledge, ...

Emotions: strong emotions can make an experience more memorable, but


can also lead to mistaken or untrustworthy mem.

Mis - inf: correct in get mixed with incorrect inf

Mis - attribution: combine elements of different events into a singular one.

Ex: mix up the details of one story with the details of another

Time 's influence: occur when original mem has passed

Memory and customer experience


Customer's memory enhances positive customer experiences

Memory can fade away quickly

Chapter 7: Memory 5
Memory is multidimensional + rational

Working memory and language: an overview (Alan,


2003)
Language:

If subjects are shown a list of words for immediate recall, they will
subvocalize them and their retention will depend crucially on phonological
characteristics.

If subjects are required to learn the sequence across many trials, they will
remember based on similarity of meaning (Baddeley, 1966b)

Word length also has effect on memory (the longer the word, the less they
can remember)

Children with good immediate verbal memory (phonological memory) are


proved to be better at language learning (Service, 1992)

Other findings:

Subvocalization is helpful in ctrl action

Ex: When driving in unfamiliar route under harsh weather conditions, should
subvocalize number and direction of the next turn

Chapter 7: Memory 6

Common questions

Powered by AI

Divided attention, as in multitasking, can negatively impact the effectiveness of memory encoding by reducing the depth of processing necessary for effective storage . However, the extent of the impact depends on whether different information is processed by different parts of the brain. For example, listening to music might not always distract us because it could be processed by a different brain area than the main task at hand . Factors influencing this effect include the type of tasks involved and the individual's ability to manage multiple cognitive demands simultaneously .

Distributed practice improves memory retention by providing repeated exposure to the material over time, allowing for better encoding and less cognitive overload compared to massed practice . The underlying mechanism involves spacing the learning sessions, which gives the brain time to consolidate information effectively and prevents the fatigue or saturation that often accompanies intensive, single-session study periods . This method leverages principles of repetition and varying contexts, which aids in deeper processing and more robust recall .

Schemas act as cognitive frameworks that help organize and interpret information, thus enhancing memory storage by associating new data with existing nodes in the semantic network . They influence recall by allowing information that fits or violates the schema to be remembered more effectively. When information fits into or deviates significantly from the schema, it becomes more memorable . This can lead to more detailed memory recall, although it may also introduce biases by filling in memory gaps erroneously based on schema expectations .

The creation of false memories can result from inaccurate perception, where similar but incorrect information is assimilated, interference from conflicts between old and new memories, and decay, which prompts the mind to fill gaps with current experiences and knowledge . Mis-attribution and emotional influences further complicate this by blending details from separate events or due to heightened emotional arousal, leading to erroneous memories . Unlike hindsight bias, which involves reinterpreting past events in light of current knowledge, false memories often involve specific inaccuracies in recalling details, perceptions, or events that never occurred .

Overconfidence can lead individuals to overestimate the accuracy of their memories, correlating weakly with the actual correctness of the recalled information . Psychological explanations include a failure to consider disconfirming evidence, leading people to disregard or ignore discrepancies in their memories . Moreover, cognitive biases such as the hindsight bias, where knowledge of outcomes colors one's interpretation of how certain they were of events, exacerbate this overconfidence .

Mnemonic devices contribute to improved memory recall by providing structured, often more engaging ways to encode information, making it easier to retrieve later . They enhance encoding by creating associations or cues that trigger memory retrieval. Examples include acrostics, acronyms, and narrative methods, which can simplify complex information into more manageable and memorable chunks . These tools leverage the principles of deep and organized processing, as well as distributed practice, to strengthen long-term memory retention .

Forgetting can help improve memory retention by reducing competition among memories, thus decreasing confusion and interference with the recall of relevant information . When old, irrelevant memories are forgotten, it allows for more focus on maintaining and recalling the necessary information smoothly . This notion aligns with the cognitive science perspective that views forgetting as a beneficial process to streamline cognitive load and improve the accuracy of retrieved memories .

Subvocalization assists in memory retention by allowing individuals to internally rehearse and refresh verbal information, which strengthens phonological memory . For language acquisition, subvocalization helps with the retention of word sequences and enhances learning by relying on phonological characteristics, thereby boosting the recall of verbal information . This internal rehearsal technique is particularly useful in situations that demand precise memorization, such as learning new language structures across repeated trials .

Episodic memory refers to the recollection of personal experiences and specific events in time, requiring retrieval of contextual details about when and where they occurred. Semantic memory, on the other hand, involves the recall of factual information and knowledge about the world, devoid of contextual specifics . Episodic memory tends to be more effectively remembered because it involves personal, context-rich details that strengthen encoding and make retrieval cues more accessible .

Strong emotions can impact the reliability of memory by making experiences more vivid and thus more readily recalled . However, they can also lead to unreliable memories due to emotional arousal affecting the encoding process. This arousal can heighten the salience of certain details while distorting others or causing errors such as misattribution, where memories from different events are conflated . Emotions, particularly intense ones, might also facilitate the creation of false memories by influencing perceptions and memory reconstructions .

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