KWAME NKRUMAH UNIVRSITY OF SCIENCE AND TECHNOLOGY
STUDENT INDEX. NO: 2601922
MAJOR: POLITICAL SCIENCE
COURSE TITLE: - INTRODUCTION TO ADVERTISING - COMS 256
QUESTION
• Choose a product or service that you are interested in. It can be something existing in the
market or a new idea you have.
• Identify your target market by demographics and behavioral characteristics of your target
audience.
• Identify the unique selling proposition of your product or service. Explain what makes it
different from the competitors and why customers should choose it.
Solution:
Power-Storing Electric Bulbs: A type of electric bulb design with the ability to store electric
energy whiles in use then consume the stored energy during power outages.
Demographics and behavioral characteristics of my target: This product targets the people in
rural and urban areas who have no alternative power sources during recent rampant blackouts. It’s
for design to fit the pocket of the poor whiles providing reliable light. It’s energy efficient and long
lasting.
Unique Selling Proposition (USP)
• Light during power outages: This is the core USP. Unlike regular bulbs, these provide
illumination even when the grid is down. Our cutting-edge technology makes it unique
• Potentially cost-saving: Depending on the charging method (solar or electricity) and
frequency of outages, these bulbs could save money in the long run compared to candles
or kerosene lamps.
• Convenience: No need for separate torches or candles. Provides a familiar and safe source
of light.
Why Choose ours?
• Durability: The lifespan of the bulbs is 1 year of daily usage and 1 hour charging time.
• Safety: It has surge protection against high current
• Affordability: It’s a cedi less compared to average traditional bulbs and you get an
additional bulb for buying 5 single unit.