Pimpr © Trevor Carr | All Rights Reserved 0

Table of Contents

Introduction​, 2

About me​, 2

The Money is in the List​, 4

What is Pimpr?​, 6

Why Become a Pimpr?,​ 9

Getting Started​, 15

Step 1 - Find your PLR Product,​ 16

Step 2 - Consume the content until you fully understand it​, 18

Step 3 - Test it​, 19

Step 4 - Tweak it​, 20

​

Step 5 - Re-brand it​, 21

Step 6 - Re-write it​, 26

Launch it​, 40

So What Are You Waiting For?​, 45 (Conclusion)

Legal Disclaimer…

The information contained within this eBook is strictly for educational purposes. If you
wish to apply ideas contained in this eBook, you are taking full responsibility for your
actions.

The author has made every effort to ensure the accuracy of the information within this
book was correct at time of publication. The author does not assume and hereby
disclaims any liability to any party for any loss, damage, or disruption caused by errors or
omissions, whether such errors or omissions result from accident, negligence, or any
other cause.

Pimpr © Trevor Carr | All Rights Reserved 1

Introduction

About Me

Hi. I’m Trevor Carr. Creator of ​Pimpr ​:-)

I live in the UK with my wife and two kids, along with Lucky
Jim our insatiable Labrador, and our two mini lop rabbits. We
have a lovely home in a great market town, within walking
distance of the train station, shops, bars and restaurants. I
am always eternally grateful for my life.

I’ve been in business since before I left college (which was a

few years ago now lol). And I’ve been pulled towards
making money online ever since the internet was ‘born’.

I built my first website in the​ late 1990’s​ after discovering

that in order to rank organically (free) on a new search
engine called Google, I needed to have a website that wasn’t
entirely created of flash (which was pretty popular at the
time). What did I have? A website created entirely in flash!

After a quick course at a local university, I began building

websites that ranked so well I could sit with a client, reel off
a load of search terms and literally click on the I’m Feeling Lucky button with​ 100%
confidence​ that my site (and only mine) would be the result they’d see. This never
failed to impress.

This ability to build relatively simple

sites that ranked at the top of the
mighty G was to lead to me building
all sorts of sites for all sorts of
ventures. In fact, as a result, I’ve
been able to ​generate in excess of
£15,000,000​ in sales over the years.
That’s over $18m.

But in this life, as you probably already know, everything changes, and nothing is
forever.

Pimpr © Trevor Carr | All Rights Reserved 2

 The day came when it was
becoming a bit too much work
to rank all keywords at #1
organically and I had to bit the
bullet and invest in Pay Per
Click advertising.
Predominantly Google
Adwords. To date I’ve spent
over ​£400k ​with the mighty
G’s adwords platform. ​Ouch​.

But more recently I started making a real effort to use my spare time to build a
new kind of income. An income that I could generate from ​anywhere in the
world,​ with just a ​laptop and an internet connection.

My Recent Online Adventures

I had become ​fascinated ​with the

people that I saw posting their daily
successes on Facebook.

Did I say fascinated? Erhem, I think​ I

meant FRUSTRATED!

You see I had been “playing around” at

Internet Marketing (IM) for some time. Years in fact. But playing around at it was
all it really was.​ ​ I hadn’t dedicated enough quality time to get any real results.

However I could see ​others were getting ​real results​, and lots of them! And what’s
more they were consistent.

But ​how were they doing it? ​What was their secret?

So I set to work, studying many winners in the IM world. I “hung out” with them on
Facebook. Read their comments. Saved the posts that resonated with me. And
gradually realised that I had
identified the common
denominator...

Pimpr © Trevor Carr | All Rights Reserved 3

 It sounds a little cliche, and you’ve definitely heard it before but….

The Money i​ s​ in the

List!
Yes, the money ​is ​in the list. However, you not only have to get “the list”, you have
to get the ​right kind of list​. And to make quick progress in the IM industry, what
you need is a ​buyer’s list​.

Now, in 2015 I took some training with a great guy, and successful internet
marketer, Fergal Downes. He was my mentor for a while (and I do recommend you
get a mentor, at some level). He got my attention when in one of his sales videos he
revealed how much he had pulled in on Warrior Plus.

My jaw dropped when I saw

it. I’m not sure of the actual
figure now, but it was ​way
north of $100,000.

I remember sitting in the

car outside the local Lidl
supermarket, and thinking I
have to know how he did
that!

What Fergal was teaching is exactly what I’ve come to learn from
my own research too. ​The best route to financial success is by
releasing your own product.

With your own product launch you not only get the ​holy grail of the buyer’s list​,
but you also get recognition among your fellow product launchers, and that’s
where ​the juice really starts to flow!

But here’s the thing…

Pimpr © Trevor Carr | All Rights Reserved 4

If you are ​NEW ​- how do you make your own product?

You possibly/probably have…

● No experience
● No track record
● No proof
● Nothing to show anyone
● Nothing really to shout about

Why would someone ​buy​ ​

product?

This was the kind of route that my internal thinking was taking. I knew that I could
do this, but ​where would I start?

And that, my friend is what lead to the creation of…

Pimpr © Trevor Carr | All Rights Reserved 5

What is Pimpr?
Well you might be pleasantly surprised to learn that Pimpr is a c​ oncept​.

A way of “tackling” certain things.

But best of all, you can ​use this concept going forward in ​so many things that you
do.

Pimpr is quite simply the concept of taking a PLR product and “pimping” it.

When you become a “Pimpr” here are some of the things you will be doing...

● Search for PLR that appeals to you

● Understand the basic principles of that product
● Apply the strategies and test that they work
● Tweak them, improve them and add to them
● Take away unnecessary stuff, or parts that simply don’t work
● Re brand the product
● Re name the product
● Re-write / re-record the product

And to speed the process up, and to dramatically improve the finished result, we
use “creative templates”.
Your creative templates are a series of designs that
have inspired you. Especially if they’ve been
successful (so you know they work).

For example, when you have a piece of PLR, you will

want to rebrand it. Design a logo, and generally
“pimp” it to make it look visually appealing.

You are starting with a blank canvas, and your goal is

to make this product look “the business”!

You’ll also want to re-create the content too, so you

can put your own spin on it, add to it, and improve it
wherever possible.

Pimpr © Trevor Carr | All Rights Reserved 6

Often the finished product will be almost
unrecognisable compared to the original PLR.
To get the very best results, and convert your work to cash,
you ​really want to go to town on this​. Commit to making it
the best work you’ve ever done (so far). And end up with
something you that you are​ immensely proud​ to deliver to
the world!

For example, to turn a blank ecover into something like this

that I did for Pimpr, I was inspired by various designs.
Other ecovers, websites etc. I knew what I liked, and I also
knew what was selling. I keep “swipe files” of designs that
I’ve seen and loved. That’s a great thing for you to do when
you begin your journey as a Pimpr.

“Modelling” is not outright

copying
It just makes the whole process of coming up with something that will sell, a lot
easier when you use something that already does as your template.

In fact, I’ve always used some of the basic concepts of

Pimpr, even from a very early age.
.
For example, I started drawing cartoons when I was a
young lad. But I soon found it was MUCH easier to take a
comic and use the cartoons in there as my “creative
template”.

Comics like The Beano and Dandy at the time :-)

I found if I had something to “copy” I could achieve a

much higher quality end result. Even as a little kid.
Something to make the grown ups go “Wow!” when they saw it.

Pimpr © Trevor Carr | All Rights Reserved 7

So when I was introduced to the “creative template” concept by another mentor of
mine, Andrew Reynolds, it made ​absolute perfect sense!

It’s so much easier when you need to “design” something if you have an example of
what you’d like the finished product to look like before you start.

Andrew taught the concept of the

creative template through some
training that I had invested in. And I
went on to develop that “skill” and
apply it many different products. Not
just digital either.

I also went on to create a whole range

of “how to” DVD’s that I bought the
licence for.

They all came with a blank disc that

just had the name of the product on it. I renamed them, rebranded them and sold
them! But that’s another story (although it was one of my first real examples of
being a Pimpr!)

Where there is money to be made from this “physical product”

strategy, I have found that using the same strategies (Pimpr) on
digital ​products is a ​LOT LESS WORK​ and much ​more profitable!

These are all ​100% genuine​, actual earnings from m

​ y own accounts.

Pimpr © Trevor Carr | All Rights Reserved 8

Why Become a Pimpr?

OK, so you’re now becoming familiar with what it means to pimp PLR.

But why?

Why should you become a Pimpr?

I’m going to…

● Tell you why you should

● Show you what I achieved when I did
● Reveal the easy steps that you can copy & paste to do the same

Let me start with a case study…

In 2016 I launched ​Easy Traffic Magnet​.

I needed my “own” product to kick things off, but as I

had never launched a product before, it was kind of
difficult to know what to come up.

Now, I’d been looking at using some PLR products to

release as products, but only for my own
promotions. The idea being that I would take the
PLR, “pimp” it, then list it on W+ or JVZoo, and kind
of sit and wait.

Well during my research stage I came across a set of

videos with PLR rights​. They were focused on using
hashtags to drive traffic, and it seemed to be a reasonable basis for a product. ​And
I thought “that will do”.

But as I started diving into the material, it started to dawn on me that​ I could
probably do a better job.​ To be completely honest, I found the original videos
lacked something, and I wanted to see if I could improve on them.

Pimpr © Trevor Carr | All Rights Reserved 9

So I re-recorded the whole set of videos, and
during that time I also added a lot more content.

The original PLR consisted of ​just 9 videos​. But my

“version” went on to have ​19 videos in total!
That’s 10 more than the original.

I wanted to ​add more value​, and develop a course

that would provide authentic and useful training
for the people that bought it.

And I found as I went through and re-recorded

each video, I got to really understand the content,
and it became ​really easy​ ​to tweak it​, add alternative solutions, and clearer
demonstrations.

Pimpr © Trevor Carr | All Rights Reserved 10

 The end result was a full set of​ quality
training videos​ that I was proud to put
my name to. And a “product” that was
worthy of a ​real product launch.

So I teamed up with Fergal, and we

launched ​Easy Traffic Magnet​ on the
Warrior Plus platform.

This was an exciting time for me, as it was

my first real launch.

The sales started coming in, the money

started coming in, but best of all…​.​the
buyer’s email addresses​ ​started coming
in!

This was the exact point that

EVERYTHING ​started to change for me. For the better.

With my fresh and responsive buyer’s list, and my raised profile, I was then able to
generate regular affiliate commissions​ for the first time since I had started my
internet marketing career.

And it was at this stage that I

realised ​ANYONE ​can do this. And I
needed to show them exactly how!

Pimpr © Trevor Carr | All Rights Reserved 11

Easy Traffic Magnet went on to ​sell over 500 copies!

Each copy sold for a minimum of $5.95 so there’s $3,000 in

gross sales on the front end alone :-) But of course we had
upsells/OTO’s

Suffice to say, this ​$5 PLR​ had delivered a more than acceptable
return on investment!

And of course, it wasn’t just the original sales that made this
worthwhile. It was the holy grail of affiliate marketing, ​the
buyer’s list.

Once you have a buyer’s list, if you treat it with

respect, you should never look back.
My ​buyer’s list​ enabled me to
completely change
my internet
marketing results.

I went from occasionally getting a small

sale (after lots and lots of effort!) to
pulling in impressive, daily affiliate
commissions​ on platforms such as
Warrior Plus and JVZoo.

And what’s even more exciting about this business is quite

often ​these commissions literally do come in while you
sleep!

What better way to start the day than to wake up, check
your accounts, and discover you’ve been pulling in cash all
night while you’ve been dreaming...about pulling in cash!

Pimpr © Trevor Carr | All Rights Reserved 12

I​ love​ waking up, rolling over, checking my
phone and seeing this…

Would seeing these little gifts every

morning help you to spring out of bed and
go get ‘em?

Pimpr © Trevor Carr | All Rights Reserved 13

OK, time to get to business!
It’s your turn to ​catapult yourself​ into the internet marketing arena, and be seen as
an accomplished and ​successful internet marketer.

Oh and by the way, in order to build your list ​you’re going to need an
“auto responder”. ​ This is a platform that you store your email
addresses in, and send your broadcasts to. My personal weapon of
choice is Aweber :-)

You can get a​ free 30 day trial ​for Aweber here:

[Link]

Now! Let me show you s​ tep

by step​, exactly what you
need to do in order to ​copy
and paste my success...

Pimpr © Trevor Carr | All Rights Reserved 14

 Getting Started!
The whole Pimpr strategy can be broken down into 7
​
simple steps

1. Find your PLR Product

2. Consume the content until you fully understand it
3. Test it
4. Tweak it
5. Re-brand it
6. Re-write it
7. Launch it

I will now cover each step, but I will ​keep it as simple as possible.

It’s really important not to ​overthink ​this. Or at any stage to feel overwhelmed.

In a nutshell, all you need to do is find a PLR product that you like the look of. Make
sure it works. Improve upon it and launch it.

DONE​.

Pimpr © Trevor Carr | All Rights Reserved 15

Step 1 - Find Your PLR Product
Well there are a lot of PLR resources out there these days, and you may already
either have your own favourites, or you might even subscribe to a PLR
membership.

But if you haven’t looked into PLR much before this, then let me help you.

Searching for the Perfect PLR Solution

The thing is, the PLR ​doesn’t need to be perfect​. Far from it. But the content
needs to be ​good quality​. Or at least good enough that it explains the concept, and
you can test it to get a positive result.

So​ don’t concentrate on finding perfection. ​Just look closer at things that stick out
for you.

For me, I was originally looking for video sets that I could put on a website and sell
access to. So my searches were often related to video PLR. But you might find a
decent ebook, then take the contents of that ebook, rewrite it and turn it into a set
of videos.

Where to Look

I actually bought a lifetime membership back in 2012 for

Big Product Store.​ It’s not bad, especially considering
that you never have to pay again. So once you’ve got
your initial investment back,​ everything else is literally
FREE ;-) ​And in fact, this is where I found my PLR that
went on to generate thousands of dollars in sales!

But you don’t have to go for lifetime access. They also

have monthly, 3 monthly and 6 monthly options
available for you.
[Link]

Pimpr © Trevor Carr | All Rights Reserved 16

You can also do specific searches for the particular niche or product
that you’re looking for.

I would recommend using Google for the best results, but whichever search engine
works for you is fine.

Here is how I would search:

If you type “video plr products” into Google, at the time of writing this there are
252,000 results. However, those results are not all going to deliver the resources
that you need. You’ll usually find the best results for each specific search on page 1
of the results.

In my results I found this

link, which in the context
of this training is
absolutely perfect for what you are looking to achieve....

This takes you to this page. On here there loads of PLR video
sets that look at lot like the original one I used.

And each set of videos is around $5.00! Perfect.

Here’s the link if you want it

[Link]

So now you have your PLR product, let’s move onto step 2.

Pimpr © Trevor Carr | All Rights Reserved 17

Step 2 - Consume the Content
Until You Fully Understand It

Well this is easy :-)

But here are my tips to help you get the most out of step 2

● Watch each video in the PLR series that you’ve bought

● Make notes on each video, identifying them by number. Eg. Video 1, Video 2
etc
● Watch out for key elements that you can enlarge on. Note them down
under each video heading (as above, Video 1 etc)
● If they recommend websites, look for alternatives that may work better, or
might be more current. The PLR could be dated.
● If they recommend resources, also look for alternatives that could work
more effectively.
● Understand the training. Watch it until you get it. You will then be much
better equipped to improve upon it

Pimpr © Trevor Carr | All Rights Reserved 18

Step 3 - Test It

Once you’ve spent some time going through the material (videos or ebooks), you
then need to make sure that this thing has some ‘legs’.

Whatever it is the product is aiming to show you how to do, make sure it actually
works.

The last thing you want to do is invest your time in pimping a product that doesn’t
even do what it says on the tin!

So make sure it works before you commit to this being ​your next product.

Pimpr © Trevor Carr | All Rights Reserved 19

Step 4 - Tweak It

● So, you have your PLR Product ​✔

● You’ve tested it and it works ✔
​

Now you need to tweak it.

At this stage this just means you note down what improvements and changes
you’re going to make.

What is it about the training that you could improve upon? Is anything outdated?

● What will you include from the original training?

● What will you exclude from the original training?
● What will you ADD to the original training?
● Are any of the strategies or methods out of date? How can you bring them
up to date?
● Are any of the websites out of date? Which websites will you be
using/recommending?
● What would you do differently?
● How could you improve upon this product?
● Start to think about the “hook”

This process will begin to make the product YOURS.

Pimpr © Trevor Carr | All Rights Reserved 20

Step 5 - Rebrand it
Possibly one of the most important elements to becoming a successful Pimpr is
being able to rebrand your PLR product and transform it from lame to ​super
converting eye candy!

Take this very PDF for example.

I have stuck to a brand throughout, and this ties in with the brand of Pimpr itself.

This could very well have been a PLR product that I had pimped. But of course in
this instance it isn’t. But the process is the same.

You will want to rename your product, design a new logo, create some attractive
ecover artwork, and also think about the style of the product. Formal? Informal?
Or perhaps somewhere in between.

Using the “creative template” theme again, I like to look at what has been very
successful recently in the niche that my product is in. And then take those
successful products as inspiration on how to rebrand mine.

Let’s take a look at an example…Flipp Me

Flipp Me was a very successful launch,​ selling over 7,500 copies​ and pulling in over
$100k. Yes, you read that correctly. O
​ ver one hundred thousand dollars!

$100,000+
Pimpr © Trevor Carr | All Rights Reserved 21
Brought to market by 3 of the top internet marketers in the
industry, Art Flair, Mark Bishop Venkata Ramana, this product was a
smoking hot success story!

But the success of Flipp Me wasn’t just down to branding...​it was also thanks to a
clever ​“hook”​.

The hook is how you grab the reader’s

attention. You only have seconds to do this, so
it has to be compelling. The ​hook ​for Flipp Me
was based around a solution to make money
that ticked these boxes…

● Super easy
● Anyone can do it
● Very fast results
● Copy and paste strategy

So think about what your hook could be for your product when you start to
rebrand it. ​It can make the world of difference!

Now let’s look a little closer at the branding of

Flipp Me. And note the ​attention to detail.

Here you can see the browser tab, as it appears in Google Chrome when you’re on
the Flipp Me sales page. Note the product creator / website designer has chosen

Pimpr © Trevor Carr | All Rights Reserved 22

an eye catching Favicon. This is the image that loads to the left of the Title of the
page in the browser tabs.

And let’s look at the logo….

Simple lines, eye catching, very professional and simply ​ooooooozes quality!

Also note the use of the font variations. Bold, coloured, white.

These elements are ​perfect for your swipe file​, which you should build as you
browse products and designs that inspire you.

The rest of the website doesn’t disappoint either! Take a look at the first thing you
see. This is called “above the fold”, relating to back in the day with broadsheet
newspapers. It basically means it’s what you see without having to scroll.

Pimpr © Trevor Carr | All Rights Reserved 23

And below the fold, the sales page for this product ​goes on​, a​nd on​, a
​ nd on​.

Pimpr © Trevor Carr | All Rights Reserved 24

All ​perfectly branded​, this is a​ ​high converting sales page​, with lots of content and
close attention to detail.

Now here’s the thing…

How much do you think this product was selling for when it launched?

It certainly has all the hallmarks of a mid to high ticket sales page.

So, shall we guess at $27?

$47?

$97?
No, no, no! Believe it or not, this beautifully branded product, with it’s irresistible
hook ​was launched at just seven dollars!

Yep, just $7.00!

All that work on the sales page. A high quality
training product from 3 leading, successful
internet marketers.

But before you stop to consider whether this product was underpriced or not,
think back to the number of units sold (over 7,500) and the total revenue
generated ($100k+)

That is the power of branding. And ​all of this is now at your

fingertips.

Pimpr © Trevor Carr | All Rights Reserved 25

Step 6 - Rewrite it

By rewrite it I mean either ​rewrite ​it or ​re record​ it if it’s a video based PLR.

By this stage you would have​ consumed it​. ​Tested ​it and ​tweaked ​it.

Well would you believe it? ​YOU​ ​are now an ​authority ​on this new “subject”!

That being the case, you should now find it relatively easy to make this product
your own. So get to work and make it yours.

Think about how you would like to produce your new

product
There are several scenarios.

1. You bought PLR rights to an ebook and you want to produce an ebook
2. You bought PLR rights to an ebook and you want to produce and ebook, and
accompanying videos
3. You bought PLR rights to an ebook and you want to turn it into a video
course
4. You bought PLR rights to a video course and you want to produce a better
video course
5. You bought PLR rights to a video course and you want to turn it into an
ebook
6. You bought PLR rights to a video course and you want to produce a video
course with accompanying videos

At the end of the day, you have content. And you can do what you want with it, but
whatever you choose it will be much easier than if you just start with a blank
canvas and hope something comes to you.

Pimpr © Trevor Carr | All Rights Reserved 26

Re-writing an ebook...as an ebook

This is nowhere near as daunting as it may sound (if you haven’t done it before).

When it comes to internet marketing products it’s pretty much always a PDF
(Portable Document Format) that is used.

I did invest in some fancy ebook software a few years back, but there’s no point.
This ebook was produced on Google Documents...and it looks ok doesn’t it? ;-)

The PDF is widely accepted across the world as a perfectly appropriate

way of delivering written content. It’s safe, and can be opened on PC’s,
Mac’s, Smart Phones, Kindles...you name it.

And it’s ​REALLY easy​ to create a PDF ebook these days.

For me, I use Google Documents.

For many years now I’ve used

“cloud” services, after having
several computers die on me,
leaving me with untold lost data. I
don’t take that chance anymore!

So Google is my first choice.

It saves as you go, and you can access it from anywhere in the world with a
computer and an internet connection.

Trevi Tip: ​Create a Copy of your document every

now and then...just in case.

Simply go to the File Menu, click it and select Make

a Copy.

You can also email as an attachment to be super

sure!

Pimpr © Trevor Carr | All Rights Reserved 27

Creating an Ebook Using Google Docs

To open a new Google Document,

go to Google (signed in) and hover
over the chequered square (as
shown).

A drop down similar to this one

will appear.

When it does, click on Drive,

which will open your Google
Drive.

Then click on ​NEW…

And then select the Google Docs tab to open a new

Google document.

Et voila! Your new ebook has begun :-)

You can then get to work. ​Start typing.

Choose some nice fonts. For example in this ebook I’ve

used Lato, point size 12 for the body, with some bold,
italic and red emphasis.

I’ve also used Oswald for the main headings. I have ​Mark Bishop
(internet marketer)​ to thank for these font design inspirations. I often
use his designs as my ​creative template​ ;-)

As you can see, the end result looks pretty good. And it’s really easy
to use...and it’s ​FREE!

Pimpr © Trevor Carr | All Rights Reserved 28

Adding a Header Image
You can see, I’ve added an image along the top in the Header area.

To access the header, just double click it, and a line appears…

That line indicates that you have access to the header section.

While the line is there, you can go to the top menu and Insert, Image.

The same goes for the footer area. Just double click it to get access. Then
whatever you put in the header and footer will be repeated throughout the
document. You only have to put it there once.

Another useful thing when putting your ebook together is you can paste images in
from pretty much anywhere. Make sure you have the rights to use them though.
But my point is it can be a quick way to get your ebook sprinkled with some images
to break it up. Rather than find an image, save it, upload it etc...you can just copy
and paste.

Pimpr © Trevor Carr | All Rights Reserved 29

Adding Images to Your Ebook
When looking for images to use for your ebook and your website, sales page,
videos etc, a great resource is ​[Link]

The great thing about Pixabay is that attribution is NOT required. Which means
you can use any of the images on there 100% free, and freely, wherever you want,
for whatever you want.

And with over 870,000 photos, vectors and illustrations on there, you’re likely to
find something that fits the bill.

So simply search for the image you’d like…

Pimpr © Trevor Carr | All Rights Reserved 30

Click on the image, and then Right Click and select Copy Image....

Then you can simply paste it into your Google Document.

How easy?

No attribution (you can use it freely without having to say where it came from and
who ‘owns’ it). Just copy and
paste.

And if you need to crop the

image, you can do that right
here in Google docs as well!
Just double click the image
and drag one of those little
black bars/corners.

Pimpr © Trevor Carr | All Rights Reserved 31

Converting Your Google Doc Ebook to a PDF

Did I already say this was easy? Well it is!

When you’re ready (or when you just want to see how your new, snazzy creation
will look as a PDF ebook, just go File>Download as>PDF document (pdf)... et voila!
You now have a PDF, ready to upload and sell!

Pimpr © Trevor Carr | All Rights Reserved 32

Creating a Video Based Product

This is actually incredibly easy to

do. I enjoy putting an ebook
together, but you’d be pleasantly
surprised at just how easy it is to
produce a video course.

You have a few choices when it

comes to how you go about it,
and sometimes this will be
depending on how you feel about
having YOU on video.

But one thing I would say, is please, please, pleeeeeaaaaase….don’t look for a “Text
to Speech” solution for the voice over. Do it yourself. Nobody likes to hear their
own voice played back, but it will serve you well to get over any insecurities you
have around this, and get used to recording your own.

If you really can’t bring yourself to use your own voice, you can pay for someone to
do it for you. But this can work out costly, and it also means you’re limited to what
you can do, when. You really don’t want to be waiting around for recordings to be
delivered for approval, then sent back, then wait again, then sent back….

Simple “Over the Shoulder” Video

This is by far one of the quickest ways to get a product out there.

You literally navigate your way through various websites, demonstrating the
strategies that you are teaching.

For this technique, and for the same but with my face in the corner, I use
Screencast-o-Matic. This is FREE. Although if you want to remove the watermark
and make recordings that last longer than 15 minutes, you can upgrade for a very
small annual fee.

There are other options, such as Snagit, and the most famous, Camtasia. But if
you’re on a budget then Screencast-o-Matic is a great, and very affordable option.

Pimpr © Trevor Carr | All Rights Reserved 33

Here you can see one of my video courses, (​[Link]​) in
which I often use the “over the shoulder” screen capture approach, with my ugly
mug in the corner!

You see I think it really helps to see the presenter. You get to know me and at the
same time it builds my brand.

If you can manage this, I’d definitely recommend it. And this can be achieved with
Screencast-o-matic for FREE :-)

Once you’ve done this a few times, you will be ​surprised how much easier it
becomes​ to record these “face to camera” pieces. And you know what? There’s a
very good chance that you’ll actually come to enjoy it :-) I do!

Get started now for free with Screencast-o-matic here:

[Link]

Once you’ve signed up for your free

account, you can start using the
online recording tool.

And whenever you want to start the

software again, simply go to

Pimpr © Trevor Carr | All Rights Reserved 34

[Link]​ and click on the Start Recorder button.
Once active, you’ll see something like this…

In this example, you can see me giving you the thumbs up (which in the UK is a good
thing lol. If it’s not in your culture, I apologise!).

As you can see, I have this set to record both the screen AND the webcam, and it
has the webcam in the bottom right hand corner.

The other settings that you can see are pretty self explanatory.

The Screen is for just recording the screen and everything you do on it.

And the Webcam is….the webcam only! :-)

When recording,​ always check that you can

see those little green lights flashing​ as you
talk, indicating the the mic can hear you.

I have found that I get pretty good audio

from an external webcam that I bought, very
inexpensively. It’s a Logitech HD720p
webcam with a built in mic. Which gives me
much better visual and audio results when
compared to the inbuilt ones on my laptop.

Pimpr © Trevor Carr | All Rights Reserved 35

Once you’ve finished your recording, you will
be presented with some options.

Save As, Upload to Screencast-o-matic or

Upload to YouTube.

I personally don’t use the Upload to

Screencast-o-matic option, so I can’t give you
any advice on that. But I do use the other two.

And it varies, depending on what I’m doing.

I tend to use Save As, and download to my hard

drive for my monthly membership videos, because I upload and host them on
Vimeo.

But I do also upload to YouTube directly from Screencast-o-matic.

If you are uploading training videos that you will be including in your paid access
area of your product, then you want to upload them as “Unlisted”. This will stop
them being found in the YouTube search engine, but they will still embed and play
fine in your direct access area of your site. More on that in the next section.

Trevi Tip: ​Upload your video directly from

Screencast-o-matic to YouTube, and choose
the Unlisted option when you are uploading
training videos that you intend to charge for.

This will prevent them from appearing in the

search results on YouTube, and therefore
protect your content.

Pimpr © Trevor Carr | All Rights Reserved 36

Uploading Your Videos/Ebooks and Preparing Access
to Your Content - How to Deliver!

Right! So by this stage you should be well on your way to

completing your product. And hopefully it’s been a
relatively fast and simple process.

So now we turn to the question of how to deliver your

content.

Initially you will most likely be thinking….​“Hmmm

must super protect my content! Don’t want some
black hat hacker to come along and steal it!”

Relax! You really shouldn’t lose any

sleep over this.

You see there are plenty of good,

professional membership sites out there.
But they not only cost money, setting up a
full membership site can be ​time consuming
and tricky.

Now, believe it or not, a LOT of very successful internet marketers

don’t even bother with a membership site.

Chances are you’ve had first hand experience of

this yourself!

Have you ever bought a product from say Warrior Plus, and the access link took
you straight to the content without you needing to login?

No user name and password box. Just content right there, immediately.

Pimpr © Trevor Carr | All Rights Reserved 37

This practice is very common, and also extremely user friendly. You see when you
launch a product, chances are y​ ou’re going to sell hundreds, if not thousands ​in a
few days. And that is a​ LOT of “new members”.
Can you imagine the headache you’d have if something went wrong with your
membership site settings​ on the day of the launch!

NOT GOOD!
Your sales would plummet, and refund
requests would be hitting you left, right
and centre!

The last thing you want is a whole bunch of

disgruntled customers.

Your reputation as a product creator would

be in tatters, and so would your bank
balance.

So for this reason, I ​strongly recommend

that, at least for your first few launches,
you use the ​direct access method​ that I am
about to demonstrate to you.

It’s much quicker, and you never have to worry about any of the above. You simply
provide the download link and boooom...they are good to go!

Trevi Tip: ​I actually used a Membership

Site for Easy Traffic Magnet...and I DID
have issues!

I had to manually upgrade almost every

new member, due to a technical glitch!
And the support team for the
membership platform didn’t get back to
me!

So, take my advice, go down the direct access route! :-)

Pimpr © Trevor Carr | All Rights Reserved 38

The Direct Access Route

This really is a ​simple concept​. And widely used for pretty much all of the “how to”
product launches on Warrior Plus.

If you have a few videos, let’s say 10 videos, and maybe a PDF or two, simply build
your “download” page in Wordpress. Embed your videos into the page, along with
any text descriptions etc. And then add your download links for your PDF(s).

But the name of the page and the permalink are the important factors here.

All you need to do is rather than call your download page something obvious and
searchable like [Link]/name-of-product-download-page you need to call it
something completely random.

In this example I was setting up several download pages, hence the -1 at the end.
So the next page would be -2 and so on.

And that’s really all there is to it with regards to this easy hack for your download
page.

Don’t stress that people may find it. Some will, but
the majority won’t. And your launch will be super
smooth!

Pimpr © Trevor Carr | All Rights Reserved 39

Step 7 - Launch it!
Well, ​congratulations​! Look at you! You’ve reached the point in this training
where, if you’ve been taking action,​ you’ve actually got yourself a product!

But now the BIG question….

How Are You Going to

Launch It?
Here you are. You have your new
product. You’ve renamed it,
rebranded it. You’ve rewritten it.
You’ve even re recorded the videos!

It looks good. In fact it looks

stunning. And you are proud. So
proud you’ve even shown your
significant other.

But how are you going to take it to

the masses?

Without a doubt, one of the best

ways to get yourself into prime
launch position is to team up with
someone who has done it before.

Taking on a launch partner who has previous experience will ​dramatically improve
your chances of success​ when it comes to launching your new product.

So where do you start with that one? How can you possibly find someone who
would want to launch with you? A newbie with no previous track record?

Well one way is to reach out to the successful product vendors. The guys who are
succeeding in this industry already, and ask them if they would consider launching
with you. Now at this stage you should have your product pretty much ready to go.
And ​you should have been applying your newly found “Pimpr” skills,​ which means
your product should look pretty good!

Pimpr © Trevor Carr | All Rights Reserved 40

In order to start connecting with these successful affiliate marketers, I recommend
that you ​set up a new Facebook profile​, specifically for ​Internet Marketing​.

This new FB profile will be where you

hang out with your new “IM”
(Internet Marketing) friends.

And before you know it, your

timeline will be filled with posts
relating to launches and general
banter, from all of the top affiliate
marketers.

Your job is to interact with these

posts. Like them. Comment on them.
Share them.

You should also join some Facebook

groups in the JV / Internet Marketing
communities.

One where you’ll see me hanging out is JV Focus (which I recommend you join now
here: ​[Link] ).

And you should begin friend requesting other affiliate marketers and product
creators.

But “who are they?” I hear you shout!

Well there’s a really easy way to
find out.

If you haven’t already got one,

go and get yourself a Warrior
Plus account
(​[Link] and
take a look at the top products
for the last 7 days as a start.

At the time of writing this

ebook, the top product for the

Pimpr © Trevor Carr | All Rights Reserved 41

day on the list is ProfiteE by ​Mosh Bari​ and ​Aidan Corkery​. These guys have
launched this product as a team.

If you go to offers, then click on Launch date so you range the offers in date order,
you’ll be able to scroll down and see how the latest
launches are doing.

You want to pay attention to

the number of sales and the
conversion rate, to give you a
good idea of the popular
products.

So, in this example we can see

when this is ranged in date order,
the first launch to show any
significant sales is in fact ProfitE,
which is sitting at ​1,000+ sales
and a conversion rate of 12%.

So from these statistics we know

there will be a LOT of other JV’s /
affiliates promoting this offer, in
order to achieve these figures.

Then the next thing you need to

do is click on the actual product
name, to take you through to the
Offer Details page​.

On here we will find a link to the

“​contests​” that are being run for
that particular product launch (so
long as
there is a contest).

It will look something like this. Then you’ll need to click

on one of the contest links and it will bring up details of
the contest, and most importantly, you will then see ​who
is on the leaderboard for that contest.

Pimpr © Trevor Carr | All Rights Reserved 42

 You’ll see a list that looks something like this…

These are all of the JV’s/Affiliates who are promoting

this particular offer, ranked in order of ​how well
they’ve been doing.

Sometimes this is purely on units sold, sometimes on

value of dollars sold, but either way it’s a sure sign that
they have a good list​, and can drive the sales.

And these are the people who you need to be getting to

know. Now they will vary from launch to launch, but
you will often see the same names coming up.

So the next step is to find these affiliates on Facebook

and friend request them. If they are already up to their
limit then you’ll automatically be following them, which
is OK too.

I must point out though, that not all of the names on

these lists will necessarily lead you to their Facebook
profile. As you can see, sometime you have the full
name, sometimes a first name, and sometimes
something completely different.

So another trick is to search for “launch posts” on Facebook relating to the

particular launch, and you should find
these people tagged in those posts.

To find lauch posts on Facebook, copy and

paste the name of the product into the
Facebook search box, and see if you can
see the product in question. Depending
on the name, this may not always bring
back the right results first time. If you
struggle, try finding the product creator’s
profile on Facebook, and see if you can
find launch posts from them.

Pimpr © Trevor Carr | All Rights Reserved 43

 When you find the launch posts,
take a note at the people that the
product launches have ​tagged ​in
them.

This is your list of possible JV’s to

approach with a view to
partnering in a launch with
them...but remember...​build a
relationship with them first!

Don’t just friend request them,

and then hit them with “Hi, I’m
Iaunching a new product, will you partner with me?” That is ​NOT ​going to work.

Build a relationship with as many as you can. And get yourself seen on Facebook
where these people​ can see you.

Like their posts, comment,

share...

Or you might decide that you’d like to try a “soft launch” and not partner up with
someone. Although this isn’t going to get you the best results, you will learn the
entire process of setting up your product on a platform like Warrior Plus, and
promoting your offer.

Once your product and offer are in place, you could then either choose a launch
date, or send some paid traffic to your sales page yourself and send traffic to test it.

And you can promote your product with an advertisement on Warrior Plus, right at
the top of the “My Approved Offers” section.

Pimpr © Trevor Carr | All Rights Reserved 44

To appear here currently costs $89 for a 24hr period, and you can expect to get
quite a lot of traffic from it. Something to think about and possibly test.

You can also​ advertise your new product on Facebook​, and take advantage of
their comprehensive demographic targeting. And there’s B​ ing Ads​, which unlike
Google Adwords, will allow you to run advertisements that include offers relating
to making money online.

So what are you waiting for?

You now have the knowledge to make this work. You know exactly what you need
to do in order to replicate my success. Simply copy and paste my formula and ​YOU
CAN ACTUALLY DO THIS!

It’s a great business, and v

​ ery, very rewarding.

Making money while you sleep is NOT BS. It is absolutely achievable!

And you can do it.

But you ​MUST ​take action!

Pimpr © Trevor Carr | All Rights Reserved 45

I’ve been ​taking consistent action ​over the last 6 months that has ​changed my life.
And all I’ve done is ​follow the very system that I’ve taught you in this training.

I now co host​ top training webinars​ like this one above with Mark Bishop, where I
share my experiences and offer help and advice to anyone who is interested in
making money online.

I see my name on the leaderboards of the

affiliate contests, and I now also get to bag
myself some ​cash bonuses​ from these
competitions!

How bad can that be in your spare time?

And stick at it and you’ll be able to scale this

up to a ​full time occupation,​ where YOU are
your own boss. ​ Working when you want, where
you want.

Pimpr © Trevor Carr | All Rights Reserved 46

So, ​please ​go out there and DO THIS!

Grab yourself some PLR (or dust off the stuff you’ve already bought), become a
Pimpr and pimp it using my formula!

And if you’ve enjoyed my training, please give me some feedback.

I would LOVE to hear from you.

Please email your feedback, testimonials and success stories to

feedback@[Link]

I really do look forward to hearing from you.

All the best

Trevor

I dedicate this eBook and the Pimpr course to my dear Dad, who I sadly lost recently. I wish he could
have seen this, but I know he knew I would get there in the end. Dad, this one’s for you! Love you
Dad. Miss you so much x

I would also like to say a massive thanks to my wife for believing in me, my mum for always being there
for me, and my brother and his lovely wife for lending me the money to buy a new laptop to make all of
this possible. And Mark Bishop for being an incredible friend and mentor, who played a huge part in
bringing all of this together. And a special shout out to my buddy Fergal Downes, for helping me get
started.

Written and produced by Trevor Carr

Graphics by Trevor Carr
Pimped by Trevor Carr
All income proof shots are 100% genuine

“There are no guarantees that you can do the same. You may do better, you may not. But unless you take
action, you will certainly not be making money in your sleep!” ​ Trevor Carr, Internet Marketer

Pimpr © Trevor Carr | All Rights Reserved 47