The Assignment 1: Group Assignment (25%)

INSTRUCTION TO STUDENTS

1. All written assignment must be well organized, presented in an easy-to-read format, and neat. Use
A4 size White Paper only. The Cover Page (first page) must have the following information:
a. Group Members Name :
b. Student ID No :
c. Module Name :
d. Module Code :
e. Date of Submission :

2. Plagiarism in all forms is forbidden. Submitted scanned assignment reported by Turnitin with 15%
or more similarity index is not acceptable. You will be requested to resubmit. Kindly take note that
resubmitted assignment will however be graded with marks not more than 65%.

3. The submission date of this assignment is BEFORE OR ON 2/06/2024. Both electronic and paper
(if any) versions MUST be submitted by the same deadline. No marks will be released until both
submissions are received. Late submission of either the electronic or paper version will result in a
late penalty mark. Penalties for late submission 20% will be minus from overall assignment mark.

Group Assignment
This Assignment 1 is to initiate your preparation for the Final Marketing Plan. This is a Group
Assignment and should have NOT MORE THAN FOUR (4) students in a group. There are no right or
wrong answers, rather you will be assessed for how well you support/analyze/justify/evaluate your
argument. The material for the assignment should come from the assigned readings, class discussions,
online databases, external research, etc.
Assignment Question
Your group is required to create a healthcare PRODUCT / SERVICE BUSINESS IDEA that you would
like to develop so that you can launch it in the new high-end shopping mall in Kuala Lumpur soon. A
good product / service idea should start with:
1. A good product / service idea should start with a good understanding of market issue(s).
2. The idea should then be able to address the market issue(s).
3. The market issue(s) should be backed by proper external Situational Analyses and some
indicative market research outcomes.
4. Besides the ability to address the market issue(s), the product / service idea should be developed
considering the internal Situational Analysis outcomes.
5. Present the idea via a recorded video.
6. Prior to preparing the video presentation, it is expected that the group has:
- Completed brainstorming sessions to develop a list of unique and innovative ideas
- Discuss the ideas with some experts e.g. people who are knowledgeable on the subject
- Done a substantive research e.g. internet, references, market studies etc. on the selected idea.
7. Each group member must be involved in the video production. Any free-riders shall be reported
and will be required to produce his/her own video for the same assignment.
8. You can use any creative idea(s) to produce the video.
9. Present your Business Idea proposal via a 3-minute video presentation.
10. The video should be submitted via Moodle by the due date mentioned above.
11. The rubric for Assignment 1 report is based on VIDEO PRESENTATION RUBRIC.

Assessment
This assignment accounts for 25% of the total marks for the course and shall be assessed based on the
Rubrics attached.
Video presentation 25%
MARKING RUBRIC FOR VIDEO PRESENTATION (25%)
This assignment accounts for 25% of the total marks for the course and shall be assessed based on the
Rubrics attached.

Criteria Poor Acceptable Average Good Excellent

(0-2) (3-4) (5-6) (7-8) (9-10)
Video content Does not Does not Reasonable Highly relevant Excellent,
(35%) adequately adequately attempt at and succinct outstanding,
explain the address the addressing the presentation in relevant, and
Market Issue. Market Issue. Market Issue. explaining the succinct
Content of the Content of the Content of the Market Issue. presentation of
video very video generally video has some Content of the video in
much irrelevant lacks relevance relevance to the video has explaining the
to the Business to the Business Business Idea. relevance to the Market Issue.
Idea. Idea. Business Idea. Content of the
video is relevant
to the Business
Idea.
Presentation No full fledge of No full fledge of Satisfactory Insightful and Highly
approach of presentation. presentation. presentation. thorough insightful and
the video Zero creativity Shows little Some creativity presentation. thorough
(20%) observed. creativity. observed. Good creativity presentation.
observed. High level of
creativity
observed.
Use of Little or no Limited Adequate Good scripting, Innovative
multimedia scripting, unfair scripting, scripting, fair fair and scripting, very
(20%) use of existing generally and somewhat generally effective use of
film, images, ineffective effective use of effective use of existing film,
and sound. and/or overuse existing film, existing film, images, and
of existing film, images, and images, and sound.
images, and sound. sound.
sound.
Effective Quality of Quality of Quality of Quality of Quality of
message presentation is presentation is presentation is presentation is presentation is
delivery of the very weak. weak. The flow satisfactory. high. extremely and
video Difficult to of the The flow of the The flow of the consistently
(25%) follow the presentation is presentation is presentation is high. The flow
presentation weak. The acceptable, and good. The of the
(e.g. low message is audience can message is presentation is
volume, blur unclear. follow clear. very good. The
image, etc.). somehow. The message is very
The message is message is clear.
unclear. understandable.
The Assignment 2: Group Assignment (35%)

INSTRUCTION TO STUDENTS

1. All written assignment must be well organized, presented in an easy-to-read format, and neat. Use
A4 size White Paper only. The Cover Page (first page) must have the following information:
a. Group Members Name :
b. Student ID No :
c. Module Name :
d. Module Code :
e. Date of Submission :

2. Plagiarism in all forms is forbidden. Submitted scanned assignment reported by Turnitin with 15%
or more similarity index is not acceptable. You will be requested to resubmit. Kindly take note that
resubmitted assignment will however be graded with marks not more than 65%.

3. The submission date of this assignment is BEFORE OR ON 9/06/2024. Both electronic and paper
(if any) versions MUST be submitted by the same deadline. No marks will be released until both
submissions are received. Late submission of either the electronic or paper version will result in a
late penalty mark. Penalties for late submission 20% will be minus from overall assignment mark.

Group Assignment
This Assignment 2 is to bring the work of your Assignment 1 into the next stage of the Final Marketing
Plan. This is a Group Assignment and should have NOT MORE THAN FOUR (4) students in a group.
It should be written not more than 2000 words excluding references and appendixes. It should be typed
using 12 point Times New Roman font. There are no right or wrong answers, rather you will be assessed
for how well you support/analyze/justify/evaluate your argument. The material for the assignment
should come from the assigned readings, class discussions, online databases, external research, etc. The
number of words should be shown at the end of your assignment. Finally, your report should include a
cover sheet.
Assignment Question
Your group is required to prepare the segmentation, targeting, positioning, marketing plan objectives,
and the tactical strategy ideas for the healthcare PRODUCT / SERVICE BUSINESS IDEA you
proposed in Assignment 1. A good marketing strategy will fulfill the followings:
1. It explains clearly the target segment for the product / service.
2. It presents clearly the positioning strategy for the product / service in the market.
3. It specifies the expected outcomes (goals and objectives) so that the organization can anticipate
its situation at the end of the planning period.
4. It describes the specific actions that are to take place so that the responsibility for each action
can be assigned and implemented.
5. The report should be submitted via Moodle by the due date mentioned above.
6. Each group is required to present the marketing strategy ideas in-person (either physical or
virtual) on due date mentioned above.
7. The rubric for Assignment 2 report is based on MARKING RUBRICS FOR ASSIGNMENTS,
PORTFOLIOS AND CASE STUDIES

Assessment
This assignment accounts for 35% of the total marks for the course and shall be assessed based on the
percentage allocation below.
Assignment report 25%
Individual presentation 10%
MARKING RUBRICS FOR ASSIGNMENTS, PORTFOLIOS AND CASE STUDIES
% Poor Acceptable Average Good Excellent
Criteria
Marks (0-2 marks) (3-4 marks) (5-6 marks) (7-8 marks) (9-10 marks)
A Addressing the More than 70% 50% unable to address Able to address Able to address all Able to address all
tasks of the unable to address the tasks of the 70% of the tasks of the tasks of the of the tasks of the
10
assignments the tasks of the assignment of the assignment assignment assignment very
assignment well
B Argument, No analysis of the Moderate analysis with Relevant analysis Complete but not Insightful and
analysis and issues and no little suggestions and of some of the thorough analysis thorough analysis
suggestions suggestions for fair appropriate issues with with the relevant of all the issues
appropriate 30 solutions to the solutions the issues adequate suggestions and with well
solutions issues suggestions and appropriate documented and
appropriate solutions of the appropriate
solutions issues solutions
C Relate to No effort to relate Inadequate efforts to adequate Significant Exceptional
theories / to theories / relate to theories / adaptation to adaptation to adaptation to
concepts concepts, no concepts, minimal theories / relate to theories / relate to theories /
citations & citations/references concepts, some concepts, adequate concepts,
30
references included included citations/ citations/references complete with
references included citations and
included references
included
D Organisation The paper was The organization of the The organization The organization of The paper was
and Structure poorly organized paper was weak and of the paper was the paper was well extremely well
and lacked support was good and supported with organized and
20 supporting insubstantial generally evidence supported through
evidence. supported with the use of
Generalization was little evidence examples in detail,
a problem
E Language Writing lacks Sentences were Sentences were Sentences were Sentences were
sentence variety somewhat inappropriate correctly correctly well written and
10
and few with minimal constructed constructed and expressed
grammatical errors grammatical errors well-articulated
MARKING RUBRICS FOR PRESENTATIONS
% Poor Acceptable Average Good Excellent
Criteria
Marks (0-2 marks) (3-4 marks) (5-6 marks) (7-8 marks) (9-10 marks)
A Introduction 15 Introduction is not Introduction is less Introduction is Interesting Very interesting
interesting, interesting and fairly interesting, Introduction introduction,
audience is not addressed audience addressed addressed audience addressed audience
addressed poorly audience adequately well
moderately
B Content 25 Information and Information and Information and Information and Information and
examples are examples are examples are less examples are examples are very
lacking or not well lacking or not well than adequate for appropriately organized,
chosen for the chosen for the topic. assignment. fairly organized systematically,
topic. Not Less complete and complete and systematically, accurately, relevantly
systematic systematic systematic accurately, and complete. Clear
organization and organization. organization. Fair relevantly and summary is provided.
incomplete. Minimum summary amount of complete. Content is
Summary is not is provided summary is just adequate for
provided. provided. assignment.
Summary is
provided.
C Defence and 20 Not able to answer Able to answer Able to answer Able to answer Able to answer
argument questions, not questions but not questions but with questions well and questions very well
prepared and no prepared and little preparation confident and well and confidently. Very
confidence. confidence and confidence prepared well prepared
D Delivery and 20 Not fluent and Fluent and voice is Fairly fluent and Fluent and voice can Very fluent and voice
fluency voice is not clear, unclear, minimum voices fairly heard, be heard. clearly heard, use
no body language body language acceptable body Presentable, excellent body
poor appearance, reasonable language maintain eye language. Very
eye contact and appearance, eye appearance and contact and presentable maintain
gestures contact and eye contact gestures with eye contact and
gestures everyone gestures with
everyone
E Audio visual 10 Very little or poor Very little or poor Visuals are Visual aids are well Excellent usage of
effectiveness usage of visual usage of visual adequate but does used and Visual aids making
 materials materials. not inspire presentation presentation very
presentation was Presentation was engagement. interesting and interesting and
poor. below average. Presentation was meaningful meaningful
fair
F Time 10 Did not get things Few task done Time is Time is Start and complete
management done on time and within the time appropriately used, appropriately used, the presentation
time is not frame and time is but may run more but may run slightly within the time frame.
appropriately used not appropriately than acceptable over or under
used over or under
allocated time
The Assignment 3: Marketing Plan (40%)

INSTRUCTION TO STUDENTS

1. All written assignment must be well organized, presented in an easy-to-read format, and neat. Use
A4 size White Paper only. The Cover Page (first page) must have the following information:
a. Group Members Name :
b. Student ID No :
c. Module Name :
d. Module Code :
e. Date of Submission :

2. Plagiarism in all forms is forbidden. Submitted scanned assignment reported by Turnitin with 15%
or more similarity index is not acceptable. You will be requested to resubmit. Kindly take note that
resubmitted assignment will however be graded with marks not more than 65%.

3. The submission date of this assignment is BEFORE OR ON 9/06/2024. Both electronic and paper
(if any) versions MUST be submitted by the same deadline. No marks will be released until both
submissions are received. Late submission of either the electronic or paper version will result in a
late penalty mark. Penalties for late submission 20% will be minus from overall assignment mark.

Group Assignment
This marketing plan assignment as your final portfolio should have NOT MORE THAN FOUR (4)
students. It should be written between 2500 to 3000 words excluding references and appendixes. It
should be typed using 12 point Times New Roman font. There are no right or wrong answers, rather
you will be assessed for how well you support/analyze/justify/evaluate your argument. The material
for the assignment should come from the assigned readings, class discussions, online databases,
external research, etc. The number of words should be shown at the end of your assignment. Finally,
your report should include a cover sheet.
Assignment Question
You are required to create your own MARKETING PLAN for a healthcare product or service business
idea to be launched in a new high-end shopping mall in Kuala Lumpur soon. A good marketing plan
will fulfil these five purposes in detail:
1. It explains both the present and future situations of the organization. This includes the situation
and SWOT analyses and the firm’s past performance.
2. It specifies the expected outcomes (goals and objectives) so that the organization can anticipate
its situation at the end of the planning period.
3. It describes the specific actions that are to take place so that the responsibility for each action
can be assigned and implemented.
4. It identifies the resources that will be needed to carry out the planned actions.
5. It permits the monitoring of each action and its results so that controls may be implemented.
Feedback from monitoring and control provides information to start the planning cycle again in
the next time frame.

Assessment
This assignment accounts for 40% of the total marks for the course and shall be assessed based on the
percentage allocation below.
Assignment report 25%
Individual presentation 10%
Peer review 5%
MARKING RUBRICS FOR MARKETING PLAN
% Poor Acceptable Average Good
Criteria
Marks (0-2 marks) (3-4 marks) (5-6 marks) (7-8 marks)
A Executive A poor summary of the An acceptable summary of A good summary of the A very good summary of the
Summary 10 entire plan. the entire plan. entire plan. entire plan.

B SWOT Analysis Facts presented are poor, Facts presented are Facts presented are good, Facts presented are
not presented/articulated acceptable, somehow well presented/articulated, complete, very well
20 well. presented/articulated well. and turn into insights with presented / articulated, and
other information. turn into insights with other
information
C Marketing Goals Poor understanding of the Lack of clear Clear understanding of the Very clear understanding of
and Objectives context, basis, and understanding of the context, basis, and the context, basis, and
requirements in setting context, basis, and requirements in setting requirements in setting goals
10 goals and objectives. Lack requirements in setting goals and objectives. and objectives. Measurable
of measurable goals and goals and objectives. Lack Measurable goals and goals and objectives.
objectives. of measurable goals and objectives.
objectives.
D Poor analysis that leads to Acceptable analysis that Good analysis that leads to Very good analysis that leads
Marketing Strategy the crafting of the 4Ps leads to the crafting of the the crafting of the 4Ps to the crafting of the 4Ps
strategies that are lack of 4Ps strategies that are strategies that are justified strategies that are well-
20 justification to be justified somehow to be to be appropriate for the justified to be appropriate
appropriate for the appropriate for the situation, objectives, and for the situation, objectives,
situation, objectives, and situation, objectives, and position. and position.
position. position.
E Marketing Poor description on how Acceptable description on Good description on how In-depth description on how
Implementation the marketing program to how the marketing the marketing program to the marketing program to be
be implemented. Tactical program to be be implemented. Tactical implemented. Tactical
20 marketing activities are laid implemented. Tactical marketing activities are laid marketing activities are
out but lack of details. marketing activities are out the details of the specific to lay out the details
laid out but lack of details. marketing strategy and how of the marketing strategy
it will be executed. and how it will be executed.
F Evaluation and No detail of the proposed Lack of details of the Clear details of the Very clear details of the
Control 10 activities and how they are proposed activities and proposed activities and how proposed activities and how
linked to the strategies. how they are linked to the they are linked to the they are linked to the
 Inappropriate ways of strategies. Inappropriate strategies. Appropriate strategies. Effective ways of
measuring the progress ways of measuring the ways of measuring the measuring the progress and
and results of the campaign progress and results of the progress and results of the results of the campaign
campaign campaign
G Organisation and The paper was poorly The organization of the The organization of the The paper was extremely
Structure organized and lacked paper was weak and paper was well supported well organized and
5 supporting evidence. support was insubstantial with evidence supported through the use
Generalization was a of examples in detail,
problem
H Language Writing lacks sentence Sentences were somewhat Sentences were correctly Sentences were well written
5 variety and few inappropriate with minimal constructed and well- and expressed
grammatical errors grammatical errors articulated

MARKING RUBRICS FOR PRESENTATIONS

% Poor Acceptable Average Good Excellent
Criteria
Marks (0-2 marks) (3-4 marks) (5-6 marks) (7-8 marks) (9-10 marks)
A Introduction 15 Introduction is not Introduction is less Introduction is fairly Interesting Very interesting
interesting, audience interesting and interesting, Introduction introduction, addressed
is not addressed addressed audience addressed audience addressed audience audience well
poorly moderately adequately
B Content 25 Information and Information and Information and Information and Information and
examples are lacking examples are lacking examples are less examples are examples are very
or not well chosen for or not well chosen for than adequate for appropriately organized,
the topic. Not the topic. Less assignment. fairly organized systematically,
systematic complete and complete and systematically, accurately, relevantly
organization and systematic systematic accurately, relevantly and complete. Clear
incomplete. Summary organization. organization. Fair and complete. Content summary is provided.
is not provided. Minimum summary is amount of summary is just adequate for
provided is provided. assignment. Summary
is provided.
C Defence and 20 Not able to answer Able to answer Able to answer Able to answer Able to answer
argument questions, not questions but not questions but with questions well and questions very well and
prepared and no prepared and little preparation and confident and well confidently. Very well
confidence. confidence confidence prepared prepared
D Delivery and 20 Not fluent and voice Fluent and voice is Fairly fluent and Fluent and voice can Very fluent and voice
fluency is not clear, no body unclear, minimum voices fairly heard, be heard. Presentable, clearly heard, use
language poor body language acceptable body maintain eye contact excellent body language.
appearance, eye reasonable language appearance and gestures with Very presentable
contact and gestures appearance, eye and eye contact everyone maintain eye contact
contact and gestures and gestures with
everyone
E Audio visual 10 Very little or poor Very little or poor Visuals are adequate Visual aids are well Excellent usage of Visual
effectiveness usage of visual usage of visual but does not inspire used and aids making
materials materials. Presentation engagement. presentation presentation very
presentation was was below average. Presentation was fair interesting and interesting and
poor. meaningful meaningful
F Time 10 Did not get things Few task done within Time is appropriately Time is appropriately Start and complete the
management done on time and the time frame and used, but may run used, but may run presentation within the
time is not time is not more than acceptable slightly over or under time frame.
appropriately used appropriately used over or under
allocated time
MARKING RUBRIC FOR PEER REVIEW
% Poor Acceptable Good Excellent
Criteria
Marks (1 mark) (2 marks) (3 marks) (4 marks)
A Contribution Work towards group Work towards group Work towards group Consistently and
to Group goals only when goals with occasional goals without actively work towards
Goals prompted prompting occasional prompting; group goals; willingly
25
accepts and fulfils accepts and fulfils
individual role within individual role within
the group the group
B Consideration Needs occasional Shows sensitivity to Shows and expresses Shows sensitivity to
of Others reminders to be the feelings of others sensitivity to the the feelings and
sensitive to the feelings of the others; learning needs of
25 feelings of others encourages the others; values the
participation of others knowledge, opinion,
and skills of all group
members
C Contribution Contributes Contributes Contributes Consistently and
of Knowledge information to the information to the knowledge, opinions, actively contributes
group only when group with and skills without knowledge, opinions,
25
prompted occasional prompting or and skills without
prompting and reminding prompting or
reminding reminding
D Working and Participates in needed Participates in Willingly participates Helps the group
Sharing with changes when needed changes with in needed change; identify necessary
Others prompted and occasional usually does the changes and
25 encouraged; always or prompting; often assigned work and encourages group act
often relies on others needs reminding to rarely needs on the change; does
to do the work do the assigned reminding the assigned work
work without reminders