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Factors Influencing Bank Selection

This document is a survey about factors that influence customers when selecting a bank. It asks respondents about their demographics, income level, and how important various bank characteristics are such as interest rates, fees, reputation, and availability of online services. It also asks which types of banks, public or private sector, provide better services and interest rates. The survey aims to understand customer preferences when choosing a bank.

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Adhil Ahamed Sagir
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© Attribution Non-Commercial (BY-NC)
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Download as PDF, TXT or read online on Scribd
20 views4 pages

Factors Influencing Bank Selection

This document is a survey about factors that influence customers when selecting a bank. It asks respondents about their demographics, income level, and how important various bank characteristics are such as interest rates, fees, reputation, and availability of online services. It also asks which types of banks, public or private sector, provide better services and interest rates. The survey aims to understand customer preferences when choosing a bank.

Uploaded by

Adhil Ahamed Sagir
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

12/1/11

A study on the factors that influence customers in selecting a bank .

A study on the factors that influence customers in selecting a bank .


Sir/Madam, This is a stud to find the factors that influence ou in selecting a bank. We seek onl our general views about the same. We thank ou for our co-operation and assure ou complete confidentialit of the information ou will so kindl , sincerel and patientl share with us. Name

Gender Male Female

Age 20-25 26-30 31-35 36-40 above 40

Profession Business professional student housewife others

Annual income less than 2 lakh 2 lakh - 4 lakh 4 lakh - 6 lakh 6 lakh - 8 lakh 8 lakh - 10 lakh above 10 lakh

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12/1/11

A study on the factors that influence customers in selecting a bank .

Please rate the Importance of the Following factors in selecting a Bank.

P o imi of he Bank Presence of the Banks branch near ou Residence, College, working area etc 1 Not Important 2 3 4 5 6 7 Ver Important

High Ra e of In e e 1 Not Important 2

on Depo i 3 4 5 6 7 Ver Important

Lo

Ra e of In e e 1 2

on Loan 3 4 5 6 7 Ver Important

Not Important

Rep a ion of he Bank 1 Not Important 2 3 4 5 6 7 Ver Important

P o i ion o open Ze o Balance Acco n 1 Not Important 2 3 4 5 6 7 Ver Important

Plea an A mo phe e in he bank 1 Not Important 2 3 4 5 6 7 Ver Important

A ailabili

of ATM in Diffe en loca ion 1 2 3 4 5 6 7 Ver Important

Not Important

Ho

of ope a ion of he Bank 1 2 3 4 5 6 7 Ver Important


2/4

Not Important
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12/1/11

A study on the factors that influence customers in selecting a bank .

Ea e of opening Acco n 1 Not Important 2 3 4 5 6 7 Ver Important

Ad e i emen 1 Not Important

of he Bank 2 3 4 5 6 7 Ver Important

E end of online an ac ion ppo ed b he Bank possibilit of booking Train Tickets and other online pa ments via the Bank 1 Not Important 2 3 4 5 6 7 Ver Important

Plea e pecif

ie

on he follo ing Q e ion

P blic ec o Bank a e mo e Yes No

o h

han P i a e Sec o Bank ?

P i a e Sec o Bank p o ide mo e e ice Yes No

oc

ome

han P blic Sec o Bank ?

A o

ming ha a e of in e e o ld elec ? Public Sector Bank Private sector Bank

and loca ion of Bank a e ame,

hich of he follo ing Bank

In ho 1 2 3 4

man Bank

o ha e an Acco n ?

More than 4

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12/1/11

A study on the factors that influence customers in selecting a bank .

Do ou have an emotional attachment with the bank in which ou opened our first Account ? Yes No

Have ou Opened an account with a bank due to compulsion from our compan or college? Yes No

If es, would ou continuoue such accounts after resigning from the compan or passing out from the college ? Yes No

After selecting a bank, Would ou carefull watch the advertisements of that Bank ? Yes No

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