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SEO and Social Media Strategy Assignment

The document outlines tasks to develop a comprehensive SEO and social media strategy to increase organic traffic, brand awareness, and leads within 3 months. It details SEO tasks like identifying keywords, auditing a webpage, and off-page optimization. It also includes developing a social media strategy and content calendar for platforms like Facebook, Instagram, and LinkedIn.

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Nandini puri
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52 views2 pages

SEO and Social Media Strategy Assignment

The document outlines tasks to develop a comprehensive SEO and social media strategy to increase organic traffic, brand awareness, and leads within 3 months. It details SEO tasks like identifying keywords, auditing a webpage, and off-page optimization. It also includes developing a social media strategy and content calendar for platforms like Facebook, Instagram, and LinkedIn.

Uploaded by

Nandini puri
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Assignment

Your task is to develop and implement a comprehensive SEO and social media strategy
to achieve the following goals:

● Increase website organic traffic by 20% within 3 months.


● Grow brand awareness and engagement on key social media platforms by 15%
within 3 months.
● Generate qualified leads and brand inquiries through organic and social
channels.

SEO Tasks:

1. Identify new target keywords with high search volume and low competition.

2. Webpage Analysis & Audit :


Review the overall design, structure, and navigation of the Page and Conduct an on-page
& backlink audit of URL :
“[Link]

3. On-Page SEO Recommendations:


Identify opportunities to optimize content, including header tags, image alt tags, and
internal linking & recommend improvements for the same.

4. Off-Page SEO Activities:


Propose five off-page SEO activities to enhance Webcooks' online presence and
authority.

5. Develop a local SEO strategy for maintaining top results in Google local search
results.
Social Media Tasks:

Deliverables:

Social Media Strategy:

Research and recommend the most relevant social media platforms for “Webcooks”
based on target audience and industry trends.

Develop a one week content calendar with engaging and shareable content formats
including the caption, hashtags, topics & tags for each platform -:
- Facebook & Instagram
- LinkedIn

Content:

Write a blog on “ Emerging Social Media trends in 2024” of 500 words.

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