STUDY BACKGROUND

A. Brief history of the company

 Cream drops Ice cream started in 2024 when our teams plan to make

handmade delicious ice cream for their dessert, in their kitchen.

 We are started to make an ice cream on february and they realized

their ice cream taste good ,we named it "cream drops" beacuse of this

unique taste, they try to sell it on outside of our village and post it on

social media to many people attract and try to buy.

B. Mission and Vision

 Mission: To provide sustainable delicious product that will not make

our customers bored and to keep our customers satisfied.

 Vision: To become a famous ice cream shop in Binangonan that

offers sweet and delicious product that will satisfy our customers taste

bud.

C. Product/Service offerings

• Cookie Drops-25

• Graham Drops-25

• Chocolate Drops-25

• Fudgee Drops-25
D. Emblem/Logo

The pink background symbolizes the sweetness of the product, then the lustre or shiny

thing in the side of ice cream is used for spotlight of our product to outshine among

other design, then we use the melting fonts since our product is ice cream. We use

leaves in the side for the presentable look of our logo then lastly is the ice cream in the

center that represent our products

CHAPTER III

MACRO-ENVIRONMENTAL ANALYSIS

A. Economic

Ice cream plays several significant roles in the economy such as Consumer

Spending, Job Creation, Agricultural Sector Support, Tourism and Hospitality, Innovation

and Entrepreneurship and Exports and Trade.

B. Politico-legal

Politics can enormously impact ice cream business. For example, regional laws and

regulations can determine how a company operates or whether it benefits from

international expansion. For this reason, aspiring entrepreneurs, business leaders, and

strategists in heavily regulated industries should familiarize themselves with politics’

effects on business.
C. Socio-cultural

One of the challenges companies face when weaving purpose into marketing and

branding of ice cream is that socially conscious initiatives can feel disconnected from

brand culture. Even the most underused and unwelcoming of places can come alive

with something as simple as an Cream drops ice cream because everyone loves ice

cream, it's affordable, and it's easy to sell everywhere from busy business districts to

quiet squares.

D. Demographic

Our target respondents are children's and other residents of Pantok Binangonan

Rizal between the age of 4 to 65 having a population of 5.36%

E. Technological

Social media has a significant impact on ice cream business in various ways such as

Marketing and Advertising, Brand Awareness, Customer Engagement, Market

Research, Customer Insight and Competitive Analysis.

F. Natural

Natural factors can significantly affect the ice cream business. Hot weather tends to

increase ice cream sales as people seek ways to cool down. Conversely, cold or rainy
weather can decrease demand. Staying aware of natural factors and adapting business

strategies accordingly is crucial for success in the ice cream industry

CHAPTER IV

STRENGTHS AND WEAKNESSES

Strengths

- indemand product since our current weather is hot: because of the very hot

weather today, anyone will like our product more

- The product is lovely even if the customer is young, old, and children: because of

the unique taste of our product anyone will like it

- Unique and innovative flavors: because people will like it more when there is

something new to their taste

- Prime location with high foot traffic: so that people find your store more easily

and more people buy your product

- Strong brand and reputation: to spread and recognize your product faster

• Weaknesses

- Changing customer preferences: they may be fed up with your product because

it's repetitive

- Dependence on specific suppliers: if your supplier goes out of supply, you have

to find a new supplier and it will affect your products quality and taste
 CHAPTER V

MICRO-ENVIRONMENTAL ANALYSIS

A. The company

Cream drops consists of seven proponents that are responsible for the entire

business. these are Leyell Kei L. Gervacio (Leader), Jhon Thyron A. Anaen (Assistant

Leader), Jinebe A. Matias (Secretary), Kate Jhenel M. Mendoza (Treasurer), Nash

Denver C. Austria, Agnes Mae R. Hermo, Jakiro Miyoshi A. Certeza (Members).

B. Suppliers

Cream Drops Ice cream can buy cheaper ingredients in Island Market but the quality

is still good in order for us to produce creamy ice cream that are affordable and high-

quality.

C. Marketing Intermediates

 Cream Drops Ice Cream plans to distribute its products by using different

intermediaries that will help the business to be recognize.

 Cream Drops Ice Cream will have an Fb page so the customers will be able to

contact us.

 Cream Drops Ice Cream will also have an Stall food chain so that the

customers can buy the products personally.

D. Customers

 The target customers of Cream Drops Ice cream are students, passerby,

teachers and the residents of Bilibiran, Palangoy, Pantok and Darangan, the

products don't have any age limit unless you are not allowed to eat it.

 And the Cream Drops Ice cream can buy in cheaper price so that everyone

can afford it.

E. Competition

According to our research the competitors of Cream Drops Ice Cream are selling

milktea, frappe and ice coffee, besides ice cream these are also the go to drinks when it

is hot. Teagang, Kkopi tea, Big Brew and Jollibee are the biggest competitors here in

Pantok Area, since they also sell refreshments Cream Drops Ice cream will make sure

to gain more customers by giving them an affordable and a high quality products that

will satisfy their wants.

E. Competition

According to our research the competitors of Cream Drops Ice Cream are selling

milktea, frappe and ice coffee, besides ice cream these are also the go to drinks when it

is hot. Teagang, Kkopi tea, Big Brew and Jollibee are the biggest competitors here in

Pantok Area, since they also sell refreshments Cream Drops Ice cream will make sure
to gain more customers by giving them an affordable and a high quality products that

will satisfy their wants.

CHAPTER VI

OPPURTUNITIES AND THREATHS

Opportunities:

• Growing demand for premium and artisanal ice cream.

• Expansion into new markets and demographic segments.

• Innovation in flavors, products, and formats.

• Partnerships with other brands and retailers.

• Health and wellness trends, such as offering low-calorie or dairy-free options

Threats:

• Seasonal fluctuations in demand.

• Intense competition from established brands and new entrants.

• Rising ingredient costs impacting profit margins.

• Health concerns leading to reduced consumption.

• Regulatory challenges, including compliance and environmental regulations

CHAPTER VIII

MARKETING OBJECTIVES

 Improve brand reputation

  Increase sales or revenue
 Increase Customer loyalty

Chapter IX

MARKETING STRATEGIES

A. Product/service strategies

 Product offering

 Quality and Sourcing

 Marketing and promotion

 Feedback and continuous improvement

B. Customer service Strategy

identifying your customer service goals

identify your customers needs and expectations

develop customer service standards and guidelines

invest in resources and training

C. Distribution strategy

This company used direct selling, because cream drops ice cream will sell it products

directly. Cream drops ice cream will have an physical store in order to sell affordable

product. In cream drops ice cream online selling strategy the staff will deliver it to their

house and the delivery fee depends on location.

 D. Advertising and promotional strategy

 target audience for advertising and promotion is millennials, families with children

and people who love ice cream and desserts

 Cream drops have a high quality ingredients that reach the standard taste buds

of our customers.

Chapter X

TACTICAL IMPLEMENTATION

 Develop a marketing plan

 Build a website and social media presence

 Optimize for local search

 Partner with local business

 Provide customer excellent service

Chapter XII

FEEDBACK AND CONTROL

Action plan: develop a marketing plan

Timetable: May 2023

At the beginning of May we will identify the challenges or problems on our target market

and compare the other ice cream on our own ice cream product to know what we need

to add or remove.
Action plan: Build a website and social media presence

Timetable: May 2023

In May, we will create a facebook page for our business, this page will be used to

update what is new in our product and also it will help us to promote our product. And at

the end of the month, we will monitor what is the impact of social media on our

business.

Action plan: Optimize for local search

Timetable: May 2023

In May, we will make sure that our social media are for local search. On our fb page we

will put the business name, address, and phone number for those who have feedback

about our product and so we know if there is anything we should improve.

Action plan: Partner with local business

Timetable: May 2023

In May, We will work with the local businesess to develop a promotional materials like

posters, flyers, or social media graphics to advertise the partnership and attract

customers to both businesses.

Action plan: Provide excellent customer service

Timetable: May 2023

In May, We will ensure excellent customer service on selling ice creams at our business,

we will essential to focus on various aspects of the customer experience. Such as

Implementing there feedback, and maintaining the high quality of our product.