Brand Style
Guide
VERSION ONE
Logo
Primary logo
Alternative layout logo
Minimal logo
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Logo - Reverse
Primary logo
Alternative layout logo
Minimal logo
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Logo - Minimum Space
This is the minimum space that should be left around the logo
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Logo - Box
Box logos should generally be avoided, but become necessary
when placing the logo on a messy background.
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Colour Palette
This is our primary brand colour, called ‘Lift Blue’. It should be used generously
CMYK: 100, 41, 0, 0 - HEX: #007cc4
White should be used in abundance as a background.
Complementary shades of blue Gray can be used as an alternative background colour
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Fonts
This is a our
heading style.
Acumin Pro Wide, Semibold, Tracking -50, Sentence Case
THIS IS OUR SUB-HEADING ST YLE
Acumin Pro, Regular, Tracking 200, All Caps
This is an example of body text. Ratem ide for sale
for lease
paribus expeliquibus num que laceaque
dolupta essit, sus et aut ma dolenti aciam
auction
es mos et quas vellaborios as et int volupta
aut dolupistis aut officimus ra nones doles
im sit ero min evente voloriorum venda
qui berspit facesequas ditectur aut pore Acumin Pro Wide, Bold, Tracking -50, Lowercase
pro to con comnimpe re dolestrum qui
deliati antion eaqui tem. Natia dellaut
maio officit aspelia necabo. Conescil minci
iusda poriore ribusti oreicimus et liamusda
volentio quidit aborestibus est re poreict
emporei cabore nonem qui consequi
dolorerspe dolecabore.
[Link]
Acumin Pro, Light, Tracking 0, Sentence Case
Acumin Pro, Bold, Tracking 0, Lowercase
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Layout & Design
The ‘L’ from the logo can be used as a graphical device to achieve
balance, inject colour create structure.
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Layout & Design
When the logo is used as a graphical device in a reasonably large scale, the
right hand side of the ‘T’ can be bleed to the edge of the page.
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Layout & Design
As an alternative to rectangular shapes, the guide allows for the use of ‘shapes with
the bottom left corner rounded’ to mimic the overall shape of the logo.
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Layout & Design
As an alternative to using solid blue as a background,
tinted photos can be used to create interest, while
maintaining strong colour branding.
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Layout & Design
As an alternative to using solid blue as a background,
this ‘up’ pattern can be used to create interest while
maintaining strong colour branding.
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Sample Design
Sample DL Flyer
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Sample Design
Sample DL Flyer
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Sample Design
Sample A5 Flyer
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Sample Design
Sample A5 Flyer
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Sample Design
Sample DL Flyer using ‘up’ pattern
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Sample Design
[Link]
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Sample Design
This is an example of how the brand elements could be
used in a website design.
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