Scribd
Upload
4 views1 page

Understanding Consumer Behavior Factors

The document discusses consumer behavior and how it is influenced by various demographic, psychographic and behavioral segments. It also outlines the consumer decision making process and factors like culture, society, personal characteristics and psychology that shape behavior. Purchase patterns and the impact of technology on marketing strategies are also mentioned.

Uploaded by

mariarubios123
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
4 views1 page

Understanding Consumer Behavior Factors

The document discusses consumer behavior and how it is influenced by various demographic, psychographic and behavioral segments. It also outlines the consumer decision making process and factors like culture, society, personal characteristics and psychology that shape behavior. Purchase patterns and the impact of technology on marketing strategies are also mentioned.

Uploaded by

mariarubios123
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

CONSUMER

BEHAVIOR Clau Gonzalez & María Rubio

Segments: Demographic,
Psychographic,
Behavioral.

Decision Making Process: Need


Recognition, Information Search,
Evaluation of Alternatives,
Purchase Decision, Post-Purchase
Evaluation.

Factors Influencing Behavior: Cultural,


Social, Personal, Psychological.

Purchase Patterns: Impulse buying, Rational


buying, Brand loyalty.

Impact of Technology: Online shopping,


Social media influence, Big data analytics.

Marketing Strategies: Personalization,


Influencer marketing, Customer
engagement.

You might also like