B & R PROJECT REPORT
Foreword
After reflection and analysis of your instructions
and advice we understand that what we needed
was a business PLAN. This will be given to you
within a few days but this report will consist of
giving the general plan and vision of the company
The functioning of the company
A) Phase 1
The company is a business linked to international
trade. the goal being to have orders for goods
coming from abroad. We thought that it would work
because of the quality of the products and also the
advantageous price that we were going to offer to
the market. to attract customers it would be
necessary to attack two areas, namely the field
and the virtual. Obviously I am talking about the
tool of advertising by word of mouth (sharing of
prospectuses and flyers) and also by social
network (the different images will be posted on the
different pages of the brand and the interested
customer will be able to take a virtual order and
simulate a request). We could therefore use the
services of an advertising company.
This is for phase 1. In addition to this, it would be
necessary to add the creation of a bank account
and complete the administrative papers so as not
to have legal problems.
I think we need to open a store that will highlight
the items of each brand under the umbrella of B
and R. We will also have to create a brand for
everything that will be clothing and related, in order
to be better organized. This shutter can also be a
plate rotating for import and export of goods.
If this is the case, we will need then set ourselves
up as forwarders and there, either we the
customers will send us the photo of their items and
how many they want or if they already have their
supplier they work with, chefs in China will need to
collaborate with these to send us the goods.
If we have to catch his customers, we will then
have to offer them items of the same quality at a
price less than what their supplier offers them.
We will also have to use digital platforms to do
better to know. Make an advertising campaign and
open the space with a presentation, video,
promotion on the articles, etc.
Organize outdoor activities.
I think phase 1 can be purely focused in the first
part on investment. Namely advertising, choice of
goods, comments and choice of effective agents,
customer address book and updating of
administrative papers. It's a sacrifice that will allow
us to have solid foundations and start a big
business.
2) Phase 2
Phase 2 occurs when orders start to flow in and
jerret products also arrive. At this period we will
first have to select the cities according to their flow
rate merchant, then make a daily schedule for the
large city market selected, finally rigorously
organized the invasion of these said markets with
some of our goods previously selected in-house.
We will have to do it 2 or three times in the cities in
order to make ourselves better known, have the
heart and trust of the population and then install a
blind. In this phase the use of devices with high
photo resolution and more efficient will take place.
good battery for prospecting, market research and
distribution of gadgets but also a new team. An
installation team will be needed in phase 2
because indeed solar products and certain
equipment will require instructions for installation.
This team can be part-time at the beginning and
when demand is high we could start employing 2
or 3 B&R certified installers.
Also we should think about good bonuses for the
best agents to motivate them.
And after we did good in these 2 phase we can
start elevate to become sponsor of many type of
festivites also the goal is to become a major actor
in the relationship between china and africa so
create connection with china government on this
phase will be big . to finally become a B&R
franchise would be very important.