Republic of the Philippines
Province of Masbate
Municipality of Aroroy
PURO FISHERFOLKS AND FARMERS AGRICULTURE COOPERATIVE
Puro, Aroroy, Masbate
PROJECT PROPOSAL
PROJECT TITLE : Puro Fisherfolks and Farmers Agriculture Cooperative KADIWA Retail
Store
LOCATION : Elsa Miralles’ Residence, San Isidro Village, Puro, Aroroy, Masbate
RECEPIENTS : 55 Members and Cooperators of Puro Fisherfolks and Farmers
Agriculture Cooperative
CONTACT PERSON : ROSANIE V. ILLUSTRICIMO
POSITION: : CHAIRMAN OF THE BOARD
SOURCE OF FUND : _____________________________
AMOUNT : _____________________________
RATIONALE:
Puro Fisherfolks and Farmers Agriculture Cooperative aims to revolutionize the local agricultural
landscape by establishing a marketplace that directly connects farmers with consumers. In today's food
industry, the disconnect between producers and consumers often results in challenges such as unfair
pricing for farmers and limited access to fresh, high-quality produce for consumers. By creating a
platform where farmers can sell directly to consumers, Puro Fisherfolks and Farmers Agriculture
Cooperative seeks to address these issues while promoting sustainable agriculture and empowering local
communities.
OBJECTIVES:
1. Connect Farmers and Consumers: The primary objective of Puro Cooperative is to establish a
robust marketplace that allows local farmers to sell their produce directly to consumers. This
direct connection ensures fair prices for producers and provides consumers with access to fresh,
high-quality farm products.
2. Promote Transparent Pricing: By offering transparency in pricing, Puro Cooperative aims to
create trust between farmers and consumers. This ensures that farmers receive fair compensation
for their products and consumers understand the value they are getting.
3. Provide Convenience: Puro Cooperative seeks to make it convenient for consumers to access a
variety of farm products in one place. This eliminates the need for multiple trips to different
markets and promotes a one-stop shopping experience.
IMPLEMENTATION STRATEGIES:
1. Sourcing and Product Offerings:
Establish partnerships with local farmers, agricultural cooperatives, and suppliers to
source a diverse range of farm produce.
Offer a variety of products including rice, eggs, vegetables, fish, seafood, pork, chicken,
and seasonal items based on availability.
2. Transparent Pricing Model:
Implement a pricing model that ensures fair compensation for farmers while offering
competitive prices to consumers.
Prices will be determined based on market rates, production costs, and fair-trade
practices.
3. Marketing and Promotion:
Develop marketing campaigns to raise awareness about Puro Cooperative and its
benefits.
Promote the convenience of shopping for fresh farm products online or at designated
pickup points.
4. Quality Assurance:
Implement rigorous quality control measures to ensure all products meet the highest
standards of freshness and safety.
Provide product certifications and guarantees to build trust with consumers.
Enterprise Model: Puro Fisherfolks and Farmers Agriculture Cooperative
1. Pricing and Mark-up Percentage for Goods:
Rice:
Wholesale Price:
Retail Mark-up Percentage: 10% - 20%
Eggs:
Wholesale Price: 57/kls
Retail Mark-up Percentage: 5% - 15%
Vegetables (e.g., tomatoes, leafy greens):
Wholesale Price: 50/kls
Retail Mark-up Percentage: 15% - 25%
Fish (e.g., Tilapia, Bangus):
Wholesale Price:
Retail Mark-up Percentage: 10% - 20%
Seafood (e.g., Shrimp, Squid):
Wholesale Price:
Retail Mark-up Percentage: 10% - 20%
Pork (e.g., Pork Belly, Pork Chops):
Wholesale Price:
Retail Mark-up Percentage: 15% - 30%
Chicken (e.g., Whole Chicken, Chicken Breast):
Wholesale Price:
Retail Mark-up Percentage: 10% - 20%
Notes:
The wholesale prices listed above are the costs at which Puro Fisherfolks and Farmers
Agriculture Cooperative will purchase the goods from farmers and suppliers.
The retail mark-up percentage is the percentage added to the wholesale price to determine the
retail price.
These mark-up percentages cover operational costs, overheads, and ensure a sustainable business
model for the cooperative.
The mark-up percentages are justifiable based on market analysis, competition, and the need for
the cooperative's financial sustainability.
They are subject to periodic review to ensure competitiveness and fairness for both farmers and
consumers.
2. Revenue Streams:
Puro Cooperative will generate revenue through the mark-up percentages on product
prices.
Additional revenue will come from premium services such as express delivery, bulk
ordering discounts, and subscription models.
3. Financial Sustainability:
The business model is designed to be financially sustainable, ensuring that operational
costs are covered while maintaining fair pricing for farmers and consumers.
Regular financial reviews and budget assessments will be conducted to optimize revenue
and expenses.
Conclusion:
Puro Fisherfolks and Farmers Agriculture Cooperative presents an innovative and customer-centric
approach to connecting farmers with consumers through a transparent and fair marketplace. By offering
fair mark-up percentages and maintaining quality, we aim to create a sustainable business that benefits
both farmers and consumers.
Thank you for considering our proposal.
Sincerely,
ROSANIE V. ILLUSTICIMO
Chairman-Puro Fisherfolks and Farmers Agriculture Cooperative
MICHELLE C. TUVIERON
General Manager
