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Meeting on Website Redesign Strategy

The document discusses a meeting where they are discussing updating their company website. They discuss the need to make the current website more interactive, add video content, and make it available in multiple languages to attract more international business. They also discuss getting proposals from different companies and graduates to design a new website.

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0% found this document useful (0 votes)
482 views2 pages

Meeting on Website Redesign Strategy

The document discusses a meeting where they are discussing updating their company website. They discuss the need to make the current website more interactive, add video content, and make it available in multiple languages to attract more international business. They also discuss getting proposals from different companies and graduates to design a new website.

Uploaded by

2.0musor
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
  • Functional Language in Meetings

4 functional language

Changing the subject and staying on track

1 Choose the correct option in italics to complete the extract from a meeting.

A: OK. Can we come / move to item two on the agenda, updating our website? B: Is this a well / good
moment to start talking about the prices for next year? A: We'll get to the prices in a moment / time. Can
we first discuss the website and how we need to change it to get more international business? Sally? Can
you give us your initial ideas?

C: OK. Well the main reason for the new look is to make it a more interactive website.

B: That reminds / remembers me. I spent a couple of hours on some of our competitors' websites yesterday.
They are very good.

C: I know. It's good to look at the competition. There will be much / plenty of time for that later. However,
first we need to look at ours. I think we need to make serious changes to it. It's slow, has very little video
and is in only one language.

A: What languages do you think we need, Sally?

C: I'll go / come to that later. Let's look at what we want from our website.

A: Before I forget / move, marketing are joining us at 12.30 so we've got thirty minutes to finalise our ideas.

B: By the way... is there a chance to discuss functionality at some stage?

C: There is, but I really think we should/ might get to that when we know what we want from the site.

B: OK, no problem. But we need to discuss it at some point.

C: We will and I'm aware that it's a problem. OK... where was I?

Reaching agreement

2 Complete the extract from a meeting using the words and phrases in the box.

C: So, these are some of my initial thoughts. We definitely need to invest in a smart, new website.

B: I'm not sure l agree with you on that. I think we should improve our current one.

A: I'm afraid I disagree. Making changes would be a long and expensive business. We want something
completely up-to-date with the best technology, don't you agree, Sally?

C: Yes, I think you're right. With a new website, it should be easy to make our own changes in future. That
will save us a lot of money.

A: Who is going to do it? I think we should use the people we used last time.

C: Sorry, I don't agree with you. I think they are expensive and old-fashioned. I have found a couple of young
graduates who have done some brilliant work.

A: I'm not sure. That could be risky. Why don't we ask three companies to make proposals?
B: Good idea! Let's ask those two graduates and another company. Maybe one with international
experience?

C: Actually, that's not a bad idea. What is our budget?

B: How about if we write the specification and then see what offers we get?

C: I agree. Shall I work on that with Laura?

A: That's a good idea. Can you send me a draft next week?

C: No problem.

Common questions

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Participants use language strategically to manage the meeting's progression and foster decision-making. Phrases like 'Can we come to item two?' effectively guide the meeting flow. In disagreements, polite objections such as 'I'm afraid I disagree' and 'Sorry, I don't agree' maintain professionalism while still asserting positions. Consensus-building is aided by questions and affirmations, such as 'Don't you agree, Sally?' which fosters inclusivity and reinforces shared goals. Language choices, like changing subjects gently or acknowledging potential concerns ('I'm not sure') without confrontation, ensure a collaborative decision-making environment .

Negotiating differences involves articulating disagreements respectfully ('I'm afraid I disagree') and proposing compromises ('Why don't we ask three companies to make proposals?') to equitably represent all viewpoints. It encourages open dialogue where ideas are weighed based on merit rather than authority, fostering collective ownership of decisions. By respecting differing opinions, the participants can leverage diverse perspectives, leading to innovative solutions and comprehensive strategies. This approach enhances decision-making by ensuring all potential risks and benefits are considered critically, resulting in balanced and consensus-driven outcomes .

The participants express differing perspectives on investing in a new website, where one side advocates for a complete overhaul and adopting up-to-date technology to save costs in future modifications, while the other initially suggests simply improving the current site. Consensus-building involves acknowledging each other's concerns, weighing risks such as potential high costs against potential savings, and strategically suggesting the involvement of multiple vendors for proposals to make informed decisions, as demonstrated by the suggestion, 'Why don't we ask three companies to make proposals?' This approach not only tackles the risk concerns but also opens pathways for innovative solutions by considering young graduates with fresh ideas .

The decision-making process involves a collaborative approach where the need for a specification is agreed upon, as demonstrated by the phrase, 'How about if we write the specification and then see what offers we get?' It involves delegating tasks to team members qualified for the task, highlighted by 'Shall I work on that with Laura?' Responsibility sharing is evident as tasks are assigned and deadlines are set, with, 'Can you send me a draft next week?' This structured approach ensures that all stakeholders align on the project's requirements before soliciting proposals, thereby streamlining and clarifying the objectives .

The conversation reflects business priorities such as international expansion, competitive positioning, and future cost efficiency. The need for multilingual capabilities and integration of interactive features in the website exemplifies a strategic push for global outreach and enhanced consumer engagement. Concerns over budget, risk management, and technology choice signify a careful balance between innovation and fiscal prudence. By emphasizing the need for adaptability and responsive designs, the discussions underscore the importance of keeping technical investments aligned with evolving business objectives .

Structured agenda management ensures that discussions remain focused and time-efficient, as illustrated by phrases like 'Can we come to item two on the agenda?' This helps prevent digressions and ensures that all necessary topics are covered within the allotted time. Delegating specific areas of discussion to certain individuals also structures interaction and maintains order, such as inviting Sally to discuss website changes. By having predefined sections of discussion and mentioning time constraints, like marketing joining at a later specified time, participants can prioritize and manage their contributions effectively .

The sources suggest several strategies for guiding a meeting effectively. Firstly, it is important to stay on track by addressing each agenda item sequentially and clarifying when certain topics will be discussed, as seen in phrases like 'We'll get to the prices in a moment' and 'Can we first discuss the website?' Ensuring participants stay focused on the current topic is critical, demonstrated when one speaker notes, 'There will be much time for that later.' Additionally, managing time effectively is crucial, as highlighted by noting other departments joining later in the meeting and confirming time availability. Lastly, using inclusive language to confirm agreement and engage all members, such as 'Don't you agree?' helps in reaching consensus .

The meeting emphasizes future adaptability by advocating for a new website that allows easier modifications and updates, with the intention to reduce future costs and keep technology current over time. This is stated in, 'With a new website, it should be easy to make our own changes in future. That will save us a lot of money.' By focusing on a design that supports adaptability, the participants aim to avoid long-term inefficiencies and expenses, indicating an investment strategy not only for current needs but for anticipated changes in the digital landscape .

Arguments for hiring young graduates include their potential to bring fresh, modern ideas and possibly more creative and current solutions in technology, as suggested by 'a couple of young graduates who have done some brilliant work.' On the other hand, concerns arise about the risk and reliability associated with less experienced personnel, with points such as 'I'm not sure. That could be risky.' The meeting concludes with a balanced approach by including both traditional vendors and these graduates in proposal requests, thus allowing comparison and minimizing potential risks .

Inviting proposals from multiple vendors embodies both risk mitigation and exposure to diverse solutions. Benefits include obtaining a range of innovative approaches, competitive pricing, and potentially superior technology, as different vendors may offer unique insights or capabilities, implied in, 'Let's ask those two graduates and another company.' However, risks involve the potential for decision fatigue or prolonged evaluation periods due to increased options, as well as potentially higher upfront time resources needed to manage the process. Ultimately, this strategy seeks to optimize the final selection outcome by maximizing the pool of ideas .

4 functional language
Changing the subject and staying on track
1 Choose the correct option in italics to complete the extrac
B: Good idea! Let's ask those two graduates and another company. Maybe one with international 
experience?
C: Actually, that'

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