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Fairtrade Coffee Sales Trends (1999-2004)

The document presents data on Fairtrade's sales of coffee and bananas in five European countries from 1999 to 2004. Switzerland initially led in both categories, but by the second period, the UK surpassed Switzerland in coffee sales while Switzerland remained the leader in banana sales. Overall, coffee sales increased significantly in the UK, while banana sales saw mixed results across the countries.

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11 views2 pages

Fairtrade Coffee Sales Trends (1999-2004)

The document presents data on Fairtrade's sales of coffee and bananas in five European countries from 1999 to 2004. Switzerland initially led in both categories, but by the second period, the UK surpassed Switzerland in coffee sales while Switzerland remained the leader in banana sales. Overall, coffee sales increased significantly in the UK, while banana sales saw mixed results across the countries.

Uploaded by

shinsetsuuu
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd

Writing task 1, table

The given two diagrams introduce the data about Fairtrade’s selling of labelled food-goods as coffee and
bananas between 1999 and 2004 in the five countries (UK, Switzerland, Denmark, Belgium, Sweden).

Overall, there are five European countries that sailed two type of food-goods (coffee and bananas). In
the first given period, there are Switzerland that was the leader of sales of coffee and bananas. But, in
second period, the most activist was changed with UK in the coffee sales, also there was no change
about leader of bananas.

Information about coffee, the UK’s selling increased significantly between 1.5 and 20 in given period.
Similarly, the sales of Switzerland, Denmark, Belgium and Sweden roses from 3 to 6, from 1.8 till 2
together with 1 until 1.7 and 0.8 by 0.2 million of euros respectively.

On the other hand, there are growth in Switzerland (15 to 47), UK (1 to 5.5) and Belgium (0.6 to 4).
Likewise, Sweden earn 1.8 million in 1999, but its sales decline by 0.8 million. There is similar situation
with Denmark selling, that was decreased between 2 and 0.9 million of euros.

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