Distribution Network Design
▪ Process of efficiently moving products or services from
manufacturers or suppliers to end consumers.
▪ It encompasses various activities such as warehousing,
transportation, inventory management, and order fulfilment.
▪ The goal of distribution is to ensure that products reach the
right place, at the right time, and in the right condition.
Distribution Management - YouTube
Importance of Distribution in SCM
Customer Cost Market Inventory Risk Competitive
Satisfaction Efficiency Reach Management Mitigation Advantage
Factors Affecting Distribution
Network Design
Geographical Technology &
Regulatory
Coverage & Information
Compliance
Reach Systems
Sustainability &
Customer Product
Environmental
Service Levels Characteristics
Impact
Supply Chain
Transportation
Resilience &
Costs & Modes
Risk Mitigation
Inventory
Facility Costs
Management
• Break-bulk DCs
Types of
• Transport optimizers (e.g., Cross-Dock)
Distribution
Centers • Fast response DCs (aggregate inventory,
quick delivery)
(DCs)
• Impact of product type, price, and
criticality on distribution system choice
DHL Parcel UK - YouTube
Long-Term Benefits of Distribution Network
Cost Efficiency & Customer Satisfaction Market Expansion Supply Chain
Profitability & Loyalty & Growth Resilience
Environmental Strategic Partnerships Adaptability to
Impact & Collaboration Market Changes
Value of Distributors in
Supply Chain
Storage &
Simplified Cost Savings &
Inventory
Logistics Efficiency
Management
Market &
Sales & Inventory
Consumer
Promotion Management
Insights
Expanded Technical
Product Expertise & Service Advisors
Offerings Support
Factors Influencing Distribution Network Design
Consumer Consumer Product Product
Demands Experience Variety Availability
Response Time to Order
Returnability
Time Market Visibility