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Arief Juantara: Sales Leadership in Indonesia

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0% found this document useful (0 votes)
38 views5 pages

Arief Juantara: Sales Leadership in Indonesia

Uploaded by

markyyy989
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Contact

Ramdhani John Anwar


[Link]/in/ramdhani- Area Sales Manager ( lubricant, tobacco, & FMCG )
john-anwar-a1094894 (LinkedIn) Jakarta Metropolitan Area

Top Skills Summary


Sales Management
Hard worker, dynamic, good analytical skill, and highly self motivated
Management
person
Business Development
Friendly, adaptable, able to work personally or in a team/group and
capable of working effectively under pressure

Experience
Gulf Oil Lubricants Indonesia
Area Sales Manager
February 2023 - Present (1 year 4 months)
Jakarta Metropolitan Area

maintenance Area Jabodetabek Jabar Tanggerang Banten & West Borneo

Shell
Area Sales Manager
January 2022 - January 2023 (1 year 1 month)
Banjarmasin, South Kalimantan, Indonesia

- maintenance shell oil all south kalimantan.


- Monitor, control and analyze the sales and distribution operational process to
achieve sales targets from distribution targets in retail and wholesale stores in
accordance with sales targets.
- Ensuring the achievement of team productivity tragets by monitoring,
controlling and analyzing the processes and procedures for achieving sales
targets in retail and wholesale stores to achieve the targets that have been set
from the company by:
- Effective Call (EC)
- Trading Outlet (TO)
- Volume

- Approve sales orders (SO) in accordance with the credit limit and authority

- Create sales promo trades (discs) to help achieve sales targets, in


accordance with the authorized authority of the owner / GM distributor

Page 1 of 5
- Create incentive compensation for DSR and Sales Supervisor aimed at
achieving sales targets

- Ensure AR Collection Targets Are Achieved by Monitoring the number of bills


that DSR will carry every day and monitoring bills that can be collected every
day from retail and wholesale stores

PT Korea Tomorrow & Global Indonesia


1 year 2 months

sales supervisor wholeseller


March 2021 - January 2022 (11 months)
Jakarta Timur, Jakarta, Indonesia

drive volume in Jakarta utara pusat dan timur.


maintenance outlet wholesale.
drive to growth volume and distribution at wholesale.
wide open cigarette wholeseller in every area of central and eastern Jakarta.
so that it can be more easily reached by retailers in each sub-district.
program Square outlet agar lebih efisien salesman wholesale pareto & non
pareto dalam visit outlet.

Retail Sales Supervisor


December 2020 - March 2021 (4 months)
Jakarta Timur, Jakarta, Indonesia

manage tim retail Jakarta pusat.


update clustering area.
growth to 120% vs history 2020.
detailing all retailer at Jakarta pusat.

boosting merchandising in 20% total outlet register.


maintenance esse brand distribution and local brand esse.
maintenance effective call & push register and square outlet in retail Jakarta
pusat.

British American Tobacco


7 years 4 months

sales officer for modern outlet


April 2020 - December 2020 (9 months)
Bekasi, Jawa Barat, Indonesia

Page 2 of 5
manage account modern outlet account in kota bekasi kab. bekasi kab
karawang & [Link]. maintenance OOS stok program & selling out di
key account outlet.

Sales Officer
May 2018 - April 2020 (2 years)
Bekasi

manage project distributor in outer bekasi dalam program 3W ( Winning With


Wholesaler ) menciptakan distribusi demand yang bagus dan manage 6 team
leader dan 24 sales force di karawang purwakarta.

Promotion Officer
March 2017 - May 2018 (1 year 3 months)
bekasi

Update Program Promosi & Marketing Area Marketing Bekasi Karawang


Purwakarta.
bertanggung jawab kegiatan merchandising. Promosi & eksekusi Marketing

sales supervisor
September 2013 - February 2017 (3 years 6 months)
Bekasi

-Supervising sales force team;


• Establishes productive, professional relationships with key personnel in
assigned partner accounts.
• Coordinates the involvement of company personnel, including support,
service, and management resources, in order to meet partner performance
objectives and partner’s expectations.
• Meets assigned targets for profitable sales volume and strategic objectives in
assigned partner accounts.
• Proactively leads a joint partner planning process that develops mutual
performance objectives and critical milestones associated with a productive
partner relationship.
• Proactively assesses, clarifies, and validates partner and costumer needs on
an ongoing basis.
• Ensures partner compliance with partner agreements

cocacola amatil indonesia


Business Development
February 2011 - September 2013 (2 years 8 months)
Achieving sales volume target

Page 3 of 5
- Building and maintaining business relationship to existing and potential (new)
customers
- Generating order from customers to ensure sufficient stock level and the
availability of recommended SKUs in order to achieve sales potential
- Maintaining business relationship with key customers within area of
responsibility
- Conducting regular sales review based on market observation feedback and
relevant information
- Coaching customers in order to grow their business
- Executing marketing programs (New product development, promotion, etc)
- Providing input to business in relation to opportunities (e.g. New outlet
development) and customer feedback
- Evaluate, assess and report the effectiveness of the promotion and
merchandising activities. On this context provide recommendation to improve
the program
- Monitoring and report sales and trade marketing budget
- Take the lead role in selling Beverage (ready to drink) products/services
to prospective traditional market along with managing distribution partners'
activity within an assigned geographical region
- Achieving sales volume target
- Building and maintaining business relationship to existing and potential (new)
customers
- Generating order from customers to ensure sufficient stock level and the
availability of recommended SKUs in order to achieve sales potential
- Maintaining business relationship with key customers within area of
responsibility
- Conducting regular sales review based on market observation feedback and
relevant information
- Coaching customers in order to grow their business
- Executing marketing programs (New product development, promotion, etc)
- Providing input to business in relation to opportunities (e.g. New outlet
development) and customer feedback
- Evaluate, assess and report the effectiveness of the promotion and
merchandising activities. On this context provide recommendation to improve
the program
- Monitoring and report sales and trade marketing budget

Education

Page 4 of 5
STIE Indonesia Jakarta
Bachelor's Degree, Marketing/Marketing Management, General · (2006 - 2011)

sma 30 jakarta
· (2000 - 2003)

sltp 11 bekasi
· (1998 - 2000)

Page 5 of 5

Common questions

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Critical skills contributing to Ramdhani John Anwar's success as an area sales manager include sales management, business development, and analytical capabilities. His ability to monitor and control sales processes, develop strategic plans, and motivate sales teams underpins his effective leadership in diverse industries such as lubricants, tobacco, and FMCG . His friendly and adaptive nature, as well as his competence in creating incentive programs, illustrate his capability to foster a productive team environment and meet sales objectives consistently . His skill in building business relationships and executing marketing strategies has also been pivotal in enhancing customer engagement and driving sales growth .

Throughout his career, Ramdhani John Anwar's role in updating and executing marketing programs has evolved significantly. Initially, his focus was on supervising promotional activities and executing marketing initiatives during his tenure at Coca-Cola Amatil Indonesia, involving new product development and promotions . Later, at Shell and Gulf Oil Lubricants, he took on more comprehensive responsibilities that included creating and implementing sales promotions, monitoring sales processes, and ensuring alignment with corporate targets . This evolution shows a shift from operational execution to strategic planning and management as he ascended to higher managerial roles .

Ramdhani John Anwar's experience with British American Tobacco involved managing sales for modern outlets and supervising sales force teams, where he established professional relationships with key personnel . His responsibilities also included ensuring compliance with partner agreements and achieving strategic sales objectives. This experience refined his abilities in sales force management, strategic planning, and partnership development, preparing him for senior roles where such skills are crucial, such as his subsequent managerial positions at Gulf Oil Lubricants Indonesia and Shell .

Ramdhani John Anwar’s experience in sales management is evidenced by his various roles across multiple companies. At Gulf Oil Lubricants Indonesia, he served as an Area Sales Manager managing sales in the Jakarta Metropolitan Area, focusing on maintaining sales targets through various methods like creating sales promo trades and incentive compensations . His role at Shell included analyzing sales and distribution processes to achieve targets, illustrating robust analytical and management skills . Furthermore, his time with British American Tobacco involved managing sales for modern outlets and the distribution of stock, enhancing his practical sales and strategic objectives . These roles demonstrate his capability in driving sales volume, maintaining productive business relationships, and executing marketing programs effectively .

Ramdhani John Anwar's past work experience has prepared him well for his current role at Gulf Oil Lubricants Indonesia by equipping him with comprehensive sales and management expertise. His experience at Shell, managing sales and distribution processes, provided a solid foundation for understanding complex sales environments and achieving targets . His tenure at PT Korea Tomorrow & Global Indonesia and British American Tobacco honed his ability to manage large teams, execute marketing programs, and develop effective sales strategies, skills now utilized in managing the diverse sales tasks at Gulf Oil .

As a Sales Supervisor at PT Korea Tomorrow & Global Indonesia, Ramdhani John Anwar focused on driving volume and distribution in the Jakarta metropolitan area, fostering wholesaler networks throughout central and eastern Jakarta. These efforts contributed to the company’s goals by increasing accessibility for retailers and enhancing product reachability within those areas . His emphasis on efficient sales methodologies and market presence helped align with the company's aim for consistent growth and distribution .

At Coca-Cola Amatil Indonesia, Ramdhani John Anwar contributed significantly to business development by building and maintaining business relationships with existing and new customers to achieve sales volume targets. He generated orders to maintain sufficient stock levels and implemented marketing programs like new product development and promotions . Additionally, he provided insights into business opportunities, evaluated and reported promotional activities, and managed the trade marketing budget, which demonstrate his strategic impact on business growth .

Ramdhani John Anwar holds a Bachelor's Degree in Marketing/Marketing Management from STIE Indonesia Jakarta, which underpins his professional achievements in marketing and sales . This education likely provided him with foundational knowledge and skills in marketing strategies, business management, and client relations, supporting his capability to excel in various roles across his career .

During his tenure at Shell, Ramdhani John Anwar employed strategies such as monitoring and controlling sales and distribution operational processes to ensure sales targets were met. He created sales promo trades and incentives to help achieve these targets and ensured adherence to credit limits and authority by approving sales orders . Additionally, he focused on ensuring the productivity of his sales team through effective calls and trading outlet management .

Ramdhani John Anwar handles team productivity and performance by monitoring, controlling, and analyzing processes to ensure team productivity targets are met. He employs methods such as conducting effective calls, utilizing trading outlets, approving sales orders, and setting incentive compensation for team members . These strategies facilitate a structured and goal-oriented team environment whereby performance is consistently measured against predefined objectives .

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