MEDIA AND INFORMATION LITERACY
VISUAL INFORMATION & MEDIA
MODULE 11
PREPARED BY MARI NANAS
YOU ARE EXPECTED TO:
describe the different dimensions of visual information and
media (MIL11/12VIM-IVc-7)
comprehend how visual information and media are formally
and informally produced, organized, and disseminated
(MIL11/12VIM-IVc-8)
evaluate the reliability and validity of visual information and
media and their sources using selection criteria
(MIL11/12VIM-IVc-9)
produce and evaluate a creative visual-based presentation
using design principle and elements (MIL11/12VIM-IVc-10)
QUESTIONS
What type of visual media is
presented above?
What are the purposes of this
visual media?
What design elements are present
in the given visual media?
This font gives a modern look
and is mostly used in web page
design.
SANS SERIF.
This is composed of alphabets,
numbers, punctuation marks,
and special characters.
TEXT
Review
This font is mostly used for
large advertising sign on
billboards.
SLAB SERIF.
This font is usually used for
textbooks, newspapers, and
research publications.
SERIF
Review
refers to the degree of difference
between things having similar or
comparable natures
CONTRAST
This font is usually used in
wedding invitation cards and
other formal events or
occasions.
SCRIPT
Review
It is the artistic or creative representation or
interpretation of an idea, concept, or emotion
using different media.
Visual Information
Materials
Visual Information and Media Programs
Visual media and
information
Application
Photography
Visual Information and Media Videos
Types of Visual
Media
Infographics
Choose YOUR best
captured photo and attach
it here with your name.
What makes Visual Information
significant these days?
Visual Information and Media
schools, government, and
Formally and established
informally media/publishing outlets
produced visual
media are considered formally
produced
Which is a more convincing Visual Media?
Visual Information and Media
the primary purpose of
Purpose of Visual visual information is to
Information gain attention, create
meaning, and facilitate
retention.
GROUP ACTIVITY #2
Answer the following:
Comments:
Suggestions:
50
40
30
20
Visual Information and Media
10
Visual Design 0
Item 1 Item 2 Item 3 Item 4 Item 5
Elements
a. Line
describes a shape or outline.
Line
50
40
30
20
b. Shape 10
usually a geometric area that
0
Item 1 Item 2 Item 3 Item 4 Item 5
stands out from the space next
to or around it.
Shape
40
30
20
10
c. Value
0
Item 1 Item 2 Item 3 Item 4 Item 5
the degree of light and dark in a design. It is the
contrast between black and white and all the tones in
between
d. Texture
the way a surface feels or is perceived to feel. Visual texture is the
illusion of the surfaces peaks and valleys, resulting in a feeling of
smoothness or roughness in objects
Value
Texture
40
30
20
10
e. Color
0
Item 1 Item 2 Item 3 Item 4 Item 5
determined by its hue, intensity , and
value.
f. Form
a figure having volume and thickness
Color
Form
Color
Combination
Texture
How will you apply this topic if you will turn your
Business Plan into reality?
Activity 3
Choose a raw photo and edit
by applying the appropriate
design.
LET’S TRY!
Turn in the before and after
picture in the Google
Classroom.
Next week next meeting, bring
the printed one pasted on a
bond paper with template.
Name Media and Activity 3
Information
Grade and Sec Literacy Date
Criteria for Scoring
Color 5
Angle 5
Creativity/Originality 5
Overall Appearance 5
Total 20
VISUAL
TEXT INFORMATION
INFORMATION
Visual Design
Principles
a. Consistency
margins, typeface,
typestyle, and colors
Media and Information Literacy
50
b. Center of interest
40
30
20
an area that first attracts 10
attention in a composition.
0
Item 1 Item 2 Item 3 Item 4 Item 5
c. Balance
a feeling of visual equality in
shape, form, value, color etc.
CENTER OF INTEREST
50
d. Harmony
40
30
20
brings together a composition 10
with similar units.
0
Item 1 Item 2 Item 3 Item 4 Item 5
e. Contrast
offers some change in value
creating a visual discord in a
composition.
What is the primary purpose
of Visual Information?
50
f. Directional Movement
40
30
20
a visual flow through the 10
composition.
0
Item 1 Item 2 Item 3 Item 4 Item 5
g. Rhythm
a movement in which some
elements recur regularly.
50
40
30
20
10
h. Perspective 0
Item 1 Item 2 Item 3 Item 4 Item 5
created through the arrangement
of objects in two-dimensional
space to look like what they
appear in real life.
THANK YOU
MEDIA AND INFORMATION LITERACY