agently
Prepare your agents
for the post-lawsuit
era: Broker checklist
Help your agents transition into the post-lawsuit era.
Broker & team leader checklist
1. SCRIPT TO EXPLAIN NAR SETTLEMENT TO CLIENTS
Provide agents with a simple script they can use to explain changes to
their clients. There is a lot of misinformation circulating in the media
falsely claiming that agent’s commissions have changed or that house
prices will go down.
FALSE
2. DEVELOP BUYER AGENT VALUE PROPOSITION
Help agents formulate a compelling buyer agency value proposition
3. BUYER REPRESENTATION AGREEMENT & KEY TERMS
Share a buyer representation agreement template and explain key terms
4. THE RULE PROHIBITING DISPLAYING BUYER COMP ON MLS
Clearly articulate that offers of compensation will no longer be displayed
on MLS. Agents should not try to include compensation in listing remarks
or any other field on MLS. They can however display offers of
compensation outside of MLS (for example: their own websites).
5. SCRIPT FOR LISTING AGENTS
Listing agents should inform their sellers about an option to offer
buyer agency compensation and how this can help get more offers.
6. UPDATE MARKETING MATERIALS & PRESENTATIONS
Review buyer and listing presentations to ensure they exclude and
mention “free-of-charge buyer representation”.
7. MANTAIN ONGOING COMMUNICATION
It’s more important than ever to support your agents in this changing
market. Ensure you have a platform that helps effectively deliver agent
training and keeps your agents close to you.
Crafting a compelling value
proposition for the buyer agency
DOS DON’TS
Focus on what the buyer wants: Don’t include abstract promises
how can you get them a home like loyalty, likeability, and a
they want, for the price they want pretty smile
at the terms they want Don’t promise what you can’t
Include testimonials deliver
EXPERT GUIDANCE
Defining your expertise and specialty to provide clients with valuable
guidance.
TIME MANAGEMENT
Highlighting how the agent handles detail work and heavy lifting, saving
the client's time.
NEGOTIATION SKILLS
Highlight your expertise and ability to negotiate key point including price,
concessions, and other terms.
EXCLUSIVE ACCESS
Explaining the exclusive resources and networks that set the agent apart.
CUSTOM SEARCH
Describing the effort put into personalized home searches based on client
preferences.
POST PURCHASE SUPPORT
Stressing the ongoing relationship and support offered after the home
purchase, extending beyond the closing.