ADVERTISING
- an advertisement = an ad = an advert (n): một quảng cáo
→ Television and radio refused to carry advertisements for the album.
→ You can place an advertisement on a classified website.
- a promotion (n): một sự quảng cáo/quảng bá
→ We are doing a special promotion of Chilean wines.
- a commercial (n): một quảng cáo trên TV, radio, hoặc trang web.
→ American manufacturers have produced a series of TV commercials
highlighting manufacturing successes.
→ He did a number of commercials for major brands.
- a commercial break (n): giờ nghỉ quảng cáo (trên tivi)
→ The movie was so full of commercial breaks it was impossible to enjoy.
- (to) advertise sth = (to) publicize sth = (to) promote sth: quảng cáo/quảng bá
cái gì
→ He was in London publicizing his new biography of Kennedy.
→ The cruise was advertised as the ‘journey of a lifetime’.
→ The band has gone on tour to promote their new album.
→ The area is being promoted as a tourist destination.
- publicity = advertising (n) [uncountable]: ngành quảng cáo, hoạt động quảng
cáo
→ She works in publicity/advertising.
→ the advertising industry/business/sector
→ Cigarette advertising has been banned.
→ There has been a lot of advance publicity for her new film.
- an advertising campaign = a publicity campaign (n): một chiến dịch quảng cáo
→ run/launch an advertising campaign
- advertising tactics/strategies (n): chiến lược quảng cáo
→ The advertising tactics and strategies implemented by the marketing team
significantly boosted brand visibility and customer engagement.
- an advertising agency (n): một công ty quảng cáo
→ Our company has hired a top-tier advertising agency to develop and execute a
comprehensive marketing campaign for our upcoming product launch.
- a product launch (n): một sự kiện ra mắt sản phẩm
→ The product launch event was a resounding success, drawing in a large
audience and garnering extensive media coverage.
- the press (n): báo chí
→ the local/national/foreign press
→ The event is bound to attract wide press coverage
- censorship (n): sự kiểm duyệt
→ The government has imposed strict censorship on the press.
- omnipresence = ubiquity (n): sự phổ biến tràn lan
→ The omnipresence of advertising in today's digital age makes it challenging to
escape marketing messages in our daily lives.
=> omnipresent = ubiquitous (adj): phổ biến, tràn lan
- market dominance (n): sự thống trị thị trường
→ Their advertising strategies cemented their market dominance swiftly and
effectively.
- unexpected market response (n): phản ứng thị trường bất ngờ/không như mong
đợi
→ The unexpected market response to our new product launch exceeded our
expectations and propelled our sales to new heights.
- a thorough analysis (n): một phân tích cẩn thận/kĩ càng
→ After conducting a thorough analysis of the market trends, we identified a
lucrative opportunity for expansion.
- a public outcry (n): sự phản đối của công chúng
→ The misleading advertising tactics employed by the company sparked outrage
(dấy lên sự giận dữ) and provoked a public outcry (thúc đẩy sự phản đối của công
chúng) for stricter advertising regulations.
Benefits of advertising
- superiority of sth over sth (n): tính ưu việt, vượt trội (hơn cái gì)
→ Advertisements are designed to show the superiority of one product over its
competitors
=> be superior to sb/sth: vượt trội hơn
→ This model is technically superior to its competitors.
- brand awareness = brand recognition = brand visibility (n): sự nhận
diện/nhận thức thương hiệu
→ Through targeted marketing campaigns and increased social media presence,
the company was able to significantly increase brand awareness among its target
audience.
- the omnipresence of sth (n): sự có mặt khắp nơi
→ the omnipresence of photographic images
=> omnipresent (a): có mặt khắp nơi
→ These days the media are omnipresent.
- (to) appear with increasing frequency: xuất hiện với tần suất ngày một tăng
- a competitive edge/advantage (n): một lợi thế cạnh tranh
→ Highlighting new aspects of a product in advertisements can give businesses a
competitive advantage.
- a sense of urgency and exclusivity (n): cảm giác khẩn trương và độc quyền
→ Presenting a product as 'new' can create a sense of urgency and exclusivity,
driving sales through the fear of missing out (FOMO: hội chứng sợ bỏ lỡ) on
something novel and potentially beneficial.
Drawbacks of advertising:
- a monopoly on media ownership (n): sự độc quyền trong quyền sở hữu phương
tiện truyền thông
→ In the past central government had a monopoly on television broadcasting.
- overconsumption (n): sự tiêu thụ quá mức
→ Emphasizing a product as new can sometimes lead to overconsumption and a
disposable culture, contributing to environmental issues and resource depletion.
- consumerism (n): chủ nghĩa tiêu dùng (mang nghĩa tích cực và tiêu cực)
→ Advertising plays a significant role in fueling consumerism by shaping desires
and influencing purchasing behaviors.
- (to) be saturated: bị bão hòa
→ Newspapers were saturated with reports about the royal wedding.
- (to) control/regulate/manipulate the media/market: điều khiển, thao túng
truyền thông/thị trường
→ It is unethical for politicians to attempt to manipulate the media by spreading
false information or selectively providing information to further their own agendas.
- (to) deceive sb (into sth): lừa ai đó làm gì
→ It is illegal for companies to deceive consumers through false or misleading
advertising claims.
- deceptive = fraudulent = dishonest = misleading (a): lừa dối, không trung thực
→ The advertising agency was fined for creating fraudulent advertisements.