DATA
MINING
The exploration of data mining through the
lens of sentiment analysis in Guanajuato
and anomaly detection for operational
efficiency reveals the profound versatility
and impact of this technology.
Sentiment Operational
Objective
To understand To detect anomalies
public sentiment in service
towards tourism consumption that
in Guanajuato. could indicate fraud.
Metholodogy
Qualitative Quantitative analysis
analysis using the using clustering
case study techniques and the
method. CRISP-DM methodology.
Tools
RapidMiner for data Use more than six
analysis, with a focus essential points or
on sentiment main ideas.
analysis operators.
Data Sources
Billing records from
Twitter data,
Aguas Araucanía S.A.,
representing
indicating consumption
public opinion
patterns of water
and sentiment.
services.