Final project Marketing channels

In the Name of Allah, the Most Merciful, the Most Beneficent.

DEDICATION
ALL PRAISES FOR ALLAH ALMIGHTY ,THE CREATOR OF THE WORLDS

AND THE HEAVENS.....WE DEDICATE THIS FEEBLE WORK TO OUR BELOVED PARENTS ,THE LIVING LEGENDS OF EXCELLENCE FOR OUR LIVES WITHOUT THEIR KNOWLEDGE AND WISDOM AND GUIDANCE, WE WOULD NOT HAVE

ACHIEVED THE GOAL WE HAVE STRIVED [Link] TO ALL THOSE WHO PRAY FOR US

Acknowledgement
Project in any field of study is the kind of achievement for which every student is looking for and thinking upon throughout his academic session that what it should be & how should it be completed. It is definitely a keen desire of every student to full fill this requirement. It needs through study untiring efforts, hard work with full devotion towards the cause and last but not least proper gaudiness and corporation from seniors and instructors. We are highly indebted to our resource person professor kashif mehmood whose guidance throughout the project proved to be core and effective for completion of the project.

Company profile
Company Name: Product Name: Introduction:
[Link] pizza

[Link] has built the strong reputation of its brand throw giving the quality products and the respect from its customers. Its innovation and quality with commitment will took higher and higher. Company is planning to go and capture more marketer share. The management and employee know that what they have to attain through the target which have been put to them and the plans they have assumed help them recognize the way they accomplish the [Link],[Link] has delivers target set to them and they have adopted different strategies to successfully achieves.

Vision statement:
Our [Link] is a place where people come to relax, have a good time and enjoy a great meal.

Mission statement:
Where taste is everything.

Objective:
We want to launch our new product [Link] want to learn about the business new terms and conditions and also earn the profit. Through this we can make consistency in our business to improve and expand our business. Maintain the uniqueness and quality of product which make it more hygienic.

Values:
Have a PASSION for excellence in everything we do. EXECUTE with positive energy and urgency. Be individually and collectively ACCOUNTABLE for growth in people, customer satisfaction and profitability. Find reasons to RECOGNIZE the achievement of others and have fun doing it. LISTEN and more importantly, respond to the voice of the customer. Think SAFETY first.

Category:

Manufacturing

Customer profile:
Target audience:
Geographic Region: City: Demographic Age: Family size: Pakistan Lahore

11-20years,21-30 years,30-40 years,41-50 years,50 years and above. Young and single. Young, married and no children. Young, married and [Link] married with children. Older married with no children, older single and others.

Gender : Income:

Male, female. 20,000 rupees and above. 25,000 rupees and above. 30,000 rupees and above. 40,000 rupees and above. Businessman, industrialist, self employee, doctors, lawyers, engineers, professors, clerical, salesperson, supervisory level, officers, executives, students and others. For both literate and illiterate.

Occupation:

Education:

Psychographic Culture-oriented, sports-oriented, and outdoor-oriented. Lifestyle: Personality: Behavioral Occasions: Benefits: User status: Usage rate: Loyalty status: Compulsive, authoritarian, ambitious.

Regular, events. quality, service, economy Nonuser, ex-user, potential user, first-time user, regular user. light, medium, heavy None, medium, strong.

Explanation: Our product is laid in manufacturing category. In the customer profile we target the different audience on the bases of Geographic, like region and city of customer then we target the customer on the bases of Demographic, including age of customer, family size, education, occupation, and income. Psychographic segment include life style and personality of the customer. And at the last we target the behavior segment of the customer that includes benefit, user status, usage rate, loyalty status, and attitude toward the product. And then we apply the service output demand on the bases of segment. The service output demands (SOD) template Segment Name/descriptor 1 2 3 4 small business high business house hold co-operative leader Bulk breaking High High Medium Low Spatial convenience High High High High Delivery/ Waiting time High High High High Assortment/ variety Medium Medium High High Customer Information services provision High High High High High High High High

Explanation: In segment 1 included people who are 11 to 20 years, which are mostly students. And their parents income level is 20,000 rupees and above. In segment 2 included people who are 21 to 30 years, which are mostly employees, supervisory level, clerical and students. And their income level is 25,000 rupees and above. In segment 3 we included people of 31 to 40 years which are mostly professionals like doctors, engineers, lawyers and professors. And their income level is 30,000 rupees and above. In segment 4 we included people of 41 to above which are mostly businessman,exectives and officers and their income level is 40,000 rupees and above.

LEVELS OF MARKETING CHANNELS

Manufacturer

End user
ZERO LEVEL: Pizza hut working on zero level of marketing channel because they have no intermediaries between them and customer they use their own delivery system because it is restaurant where people come not people from restaurant go to customer but pizza hut also delivers pizza at home of the customer.

DISTRIBUTION CHANNEL

[Link]

CUSTOMER
Direct structure: Pizza hut has direct structure of distribution they have no intermediaries for the delivery of pizzas to the customer. Suppliers: Suppliers of pizza hut are the flour providers, packaging material providers. Sauces providers, soft drink providers and other suppliers who are linked with pizza hut and providing related products. 8

Branches:

[Link] has 4 branches and one head office. We divide different place in zones like zone A, zone B, zone C, zone D and zone E.

ZONE A:
Johar Town Lahore. PIA society,wapda town,valancia town,engeners town,IEP town,abdalian society 1,2, PCSIR 1,2 and staff,canal view,tariq garden,EME society.

ZONE B:
Model Town Lahore. Model town A,B,C,D, LINK road,garden town,township,barkat market,green town

ZONE C:
DHA Phase 4 Lahore. Punjab society,Punjab small industrial,cant,sadar,

ZONE D:
Iqbal Town Lahore. SAMAN ABAD,muslim town,ichra,mazang,wahdat road,scheme moar,gulshan iqbal,gulshan ravi,shad bagh,garhi shahu,

ZONE E:
Head office: Gulburg, M.M Alam road Lahore. Gulbarg 1,2,[Link] town 2,muslim town 2,mini market,main market,

ZONE A:
Johar Town:

Here is our sitting plan of zone A, which is in johar [Link] this branch there is sofas and chairs.

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ZONE B: Model town:

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ZONE C:
DHA Phase 4:

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ZONE D:
Model Town:

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ZONE E:
Head office: M.M ALAM ROAD:

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Powers:
Management has authority. Department policies change according to the need of time. Hiring and firing authority Reward power Coercive power Incentives power.

Conflicts:
Task related Performance conflicts

Strategies:
Get together Strict rules and regulations Meeting and seminars Co ordinations Performance measure tools Feedback forms Staff training Regional manager Visit

Co-ordinations:
Online system with 4 branches Telephonic Email Regional manager visit On time delivery from head office to its branches. Facilitate

Technology:
Demand and supply information. Data base Computer system for ordering.
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