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Zomato Sales Decline: Analysis & Strategy

Zomato, a major food delivery service in over 24 countries, faced a significant decline in sales during the festive season in India, impacting revenue, customer satisfaction, and delivery efficiency. The document outlines objectives for analyzing Zomato's industry, identifying competitors, and proposing a customer support platform, along with strategies to engage Zomato's decision-makers. A 5-slide presentation is to be created to effectively introduce Kapture's offerings to Zomato's team.

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Mandy Randi
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11 views1 page

Zomato Sales Decline: Analysis & Strategy

Zomato, a major food delivery service in over 24 countries, faced a significant decline in sales during the festive season in India, impacting revenue, customer satisfaction, and delivery efficiency. The document outlines objectives for analyzing Zomato's industry, identifying competitors, and proposing a customer support platform, along with strategies to engage Zomato's decision-makers. A 5-slide presentation is to be created to effectively introduce Kapture's offerings to Zomato's team.

Uploaded by

Mandy Randi
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Zomato, a prominent food delivery company operating in over 24 countries, faced a substantial

challenge during the recent festive season in India.

Despite typically being a peak period for orders, Zomato experienced a significant drop in sales
during this time, leading to a notable loss in revenue and market share.
This decline not only impacted financial metrics but also resulted in decreased customer
satisfaction and an uptick in delivery delays and issues, posing a threat to Zomato's reputation
and long-term success.

Objectives:

1. Present your findings from research conducted on Zomato.

2. Provide an in-depth analysis of the industry to which Zomato belongs and its
Recent trends.

3. Identify the appropriate point of contact at Zomato to initiate dialogue.

4. Identify Zomato's competitors.

5. Identify clients using Kapture in similar industries.

6. Discuss the necessity for Zomato to implement a customer support platform.

7. Research & Determine the current system (CRM) used by Zomato.

8. Craft an elevator pitch.

9. Identify potential competitors to Kapture.

10. Draft a strategy to secure a meeting with key decision-makers and schedule
appointments.

Share a 5-slide presentation containing all pertinent details outlining strategies to secure an
appointment with the Zomato team and introduce Kapture's offerings to them effectively.

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