100% found this document useful (1 vote)
21 views4 pages

Understanding the Information Age

The document outlines a module on the Information Society, focusing on the human and social impacts of the Information Age, which began in the 1970s. It covers the evolution of technology, key figures, and the concept of information anxiety, along with activities and reflection questions for students. Additionally, it discusses the role of the internet and search engines, emphasizing the importance of evaluating web resources.
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
100% found this document useful (1 vote)
21 views4 pages

Understanding the Information Age

The document outlines a module on the Information Society, focusing on the human and social impacts of the Information Age, which began in the 1970s. It covers the evolution of technology, key figures, and the concept of information anxiety, along with activities and reflection questions for students. Additionally, it discusses the role of the internet and search engines, emphasizing the importance of evaluating web resources.
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

i-Tech College Bago City, Inc

Ramon Gonzaga Compound, 1084 Araneta St. Brgy. Poblacion, Bago City, Negros Occidental
454-2532

Special Topics in Science, Technology, and Society

Information Society

Intended Learning Outcomes: At the end of this module, the students should be able to:

 Determine the human and social impacts of the developments in the information
age;
 Discuss the evolution of technology from the ancient times up to the present; and
 Illustrate how social media have affected their lives.

A. Introduction

The Information Age, also known as the Computer Age, Digital Age, or New Media Age,
began around the 1970s and continue to shape society today. It is characterized by the rapid
development and integration of information and communication technologies into various aspects
of daily life. The Internet, a prominent innovation of the Information Age, has revolutionized how
people access information, communication, and conduct business. This era has transformed
technology, science, economies, culture, and even the way people think.

Information

 Knowledge Communicated or obtained concerning a specific fact or circumstance.

 Facts provided or learned about something or someone

History

• 3000 BC Sumerian Writing System

• 2900 BC Egyptian Hieroglyphic

• 500 BC Papyrus

• 100 AD Codex

• 1455 Printing Press

• 1861 Motion pictures were projected onto a screen


• 1939 regularly scheduled television broadcasting began in US

• 1971 Intel introduced the first microprocessor chip

• 1975 first personal computer was introduced

• 1984 Apple Macintosh computer was introduced

Key figures in the Information Age include Tim Berners-Lee, the creator of World Wide Web,
Steve Jobs, who revolutionized personal computing will Apple products, and Bill Gates, the
founder of Microsoft. These individuals have played pivotal roles in shaping the digital landscape
and driving technological advancements that define the Information Age.

The Information Age represents a transformative period marked by the widespread


adoption of information and communication technologies, changing how people interact, work,
and access information in the modern world.

Information Anxiety

 Human cost of information overload

 “It is produced by the ever widening gap between what we understand and
what we think we should understand. It is the black hole between date and
knowledge, and what happens when information doesn’t tell us what we
want or need to know.”

B. Activity

Sizing up the Information Age

The following is a sampler from an article by Robert Harris, “Truths of the Information Age”.

EXPLAIN EACH BRIEFLY.

Truths of the Information Age:

1. Information must compete -

2. Newer is equated with truer -

3. Selection is a viewpoint -

4. The media sells what the culture buys -

5. The early word gets the perm -

6. You are what you eat and so is your brain -


7. Anything in great demand will be counterfeited -

8. Ideas are seen as controversial -

9. Undead information walks ever on -

10. Media presence creates the story -

11. The medium selects the message -

12. The whole truth is a pursuit -

C. Abstraction

The World Wide Web ( internet )

 Internet – worldwide system of interconnected networks that facilitate date


transmission among innumerable computers

 TIM BERNERS – LEE invented it as a way of addressing data processing and


information sharing needs among scientists for the European organizations for
nuclear research

Search engines: the Internet’s data hunters

A search engine is a program that acts as a self searching card catalog for the internet, a
directory of internet content.

Sergey Brin and Larry Page, directors of a Stanford research project, developed a search
engine that listed results to reflect page popularity, when they determined that the most-popular
result would frequently be the most usable. Google is now the planet’s most popular search engine,
accepting more than 200 million queries daily.

Criteria to evaluate Web resources

1. AUTHORITY: Who is responsible for the website on which the web page resides? What is the
website author’s background?
2. LINK CHECKING: Most search engines allow you to type URL (entry code) of the page you’re
browsing to find out what other sites link to the one you’re examining. This can help you
determine how well thought of a site is.
3. PURPOSE and OBJECTIVITY: Why has this information been posted, and how impartial is it?
4. CONTENT and COVERAGE: How comprehensive is the web site? How accurate is the page
content? Are references or bibliographies posted on the page?
5. CURRENCY: How up-to-date is the information?
6. TYPES OF WEB PAGES: Advocacy, influencing public opinion; business, promoting or selling
products or services; entertainment; providing amusement and enjoyment; informational,
providing such factual information as census data, research reports, or a calendar of events;
and personal, an open category that may feature a hobby or favorite activity.
D. Application
Questions for reflection:

1. Which developments in the information age brought significant changes in the


way you live your life today?

2. How did the transmission of information age evolve from the ancient times up to
the present?

E. Evaluation

1. Social media is a technology which facilitates the sharing of information, ideas,


and other content in different parts of the globe. If social media was deactivated
for a month in the country, what could possibly happen?

2. Social media also poses certain risks especially in the dissemination of false
information. As a student, how will you use social media to ensure that you do
not propagate inaccurate and unreliable information?

Prepared by: Mariane D. Duyo


Instructor

Common questions

Powered by AI

From ancient times to the present, technology evolved from basic tools for communication like the Sumerian Writing System and Egyptian Hieroglyphics to advanced devices like personal computers and the internet, shaping how humans access and process information. Technological advancements such as the printing press, television broadcasting, and the microprocessor chip significantly increased the accessibility and speed of information dissemination, fostering a global information society . This evolution transformed not only the manner of accessing and interacting with information but also revolutionized personal and global communication, business operations, and cultural exchanges .

Heavy reliance on digital communication platforms poses several societal risks, including the spread of misinformation due to the ease of content sharing and the rapid amplification of unverified data . This can lead to false knowledge dissemination and influence public opinion and decision-making negatively. Cybersecurity threats also increase with more digital footprints, exposing individuals and organizations to identity theft, data breaches, and privacy violations. Furthermore, the digital divide can exacerbate social inequality, as not all individuals have equal access to these technologies, leading to disparities in information accessibility and opportunities .

The concept of 'undead information' highlights how misinformation persists online, continuing to circulate despite being debunked or rendered obsolete. In the digital age, this persistence is amplified by social media and the internet's permanent nature, where old or false information can resurface unexpectedly, influencing perceptions and behaviors anew . This phenomenon complicates efforts to combat misinformation, as outdated or incorrect information maintains its presence and can propagate anew in digital ecosystems. It underscores the necessity for continuous critical evaluation, media literacy, and proactive strategies to manage the digital information lifecycle .

The evolution from the Sumerian Writing System to the Apple Macintosh computer demonstrates significant advances in information storage and dissemination. Ancient systems, like the Sumerian script and Egyptian Hieroglyphics, were foundational for recording and transmitting knowledge across generations . The printing press, codex, and subsequent technologies greatly enhanced access to knowledge by allowing mass production and distribution of information. The introduction of personal computers and the Apple Macintosh revolutionized both interaction with data and access to digital information networks, enabling instant, global communication and information sharing, characteristics that are central to today's digital information landscape .

Information overload refers to the excessive amount of information available to individuals, making it challenging to process or act on it effectively. In contrast, information anxiety is the human cost of this overload, stemming from the gap between what individuals understand and what they believe they should understand. It occurs when information fails to provide the needed answers, leading to stress and confusion . In the Information Age, these phenomena affect individuals by increasing decision-making pressure and reducing information quality assessment capability, often resulting in cognitive overload and reduced productivity .

The statement 'newer is equated with truer' reflects a common bias in the Information Age where recent data or technology is often perceived as more legitimate or accurate simply due to its novelty. This mindset can overshadow historical context or proven methodologies, emphasizing a reliance on constant innovation without critical evaluation . While this can drive technological progress, it may lead to the premature adoption of untested technologies, overlooking long-term implications. It also risks devaluing established technologies or practices that may be equally effective, fostering a cycle of transient trends rather than sustainable innovation .

In today's globalized media environment, the principle 'media sells what the culture buys' implies that media content is tailored to market demands, often favoring popular culture over diverse voices. This can lead to the homogenization of cultural narratives, where dominant media players promote content with broad appeal—sometimes at the expense of smaller, culturally diverse productions . While facilitating global cultural exchange, it can also marginalize less mainstream cultures, reducing cultural diversity and understanding. This dynamic challenges the balance between global connectivity and the preservation of cultural uniqueness, affecting how societies perceive and engage with global cultures .

Tim Berners-Lee, by inventing the World Wide Web, revolutionized data processing and information sharing globally, facilitating connections among scientists and laypeople alike . Steve Jobs, with Apple products, brought personal computing and user-friendly technology interfaces to the masses, transforming digital interaction. Bill Gates, through Microsoft, democratized software access, influencing everyday personal and business computing. Their contributions pioneered digital landscapes and continue to foster innovation and technological integration across industries today, making digital solutions more accessible and shaping modern computer and internet use .

The concept 'the medium selects the message' suggests that the form in which information is communicated shapes the perception and interpretation of that information. In the digital era, mediums like social media and online platforms define the characteristics of shared content, influencing its reach and impact. Visual-heavy platforms might emphasize imagery over substance, impacting depth of public understanding. This influences not only the initial dissemination but also ongoing public perception by prioritizing certain emotional or sensational characteristics that resonate within a given medium's constraints, thereby shaping societal narratives and individual awareness .

Search engines' evaluation criteria like authority and currency critically influence information reliability. Authority ensures content is provided by credible sources, enhancing trust in the displayed information by users. Currency ensures that information is up-to-date, vital in fast-evolving fields like technology and science where outdated data can lead to misinformation or skewed interpretations . Together, these criteria guide users toward high-quality, trustworthy content, influencing public knowledge and discourse within the digital age. Reliable search results benefit research, education, and informed decision-making by ensuring access to accurate and current data .

You might also like