Scribd
Upload
3 views1 page

iPhone 15 Launch: Features & Marketing Strategy

Apple will launch the iPhone 15 and iPhone 15 Plus on September 12, 2023 as the seventeenth generation of iPhones. The cameras will have 4K HDR and brighter screens up to 1000 nits, and the batteries will last longer than previous models. They will use USB-C instead of Lightning and target all generations of customers, focusing on young people.

Uploaded by

Như Quỳnh Vũ
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
3 views1 page

iPhone 15 Launch: Features & Marketing Strategy

Apple will launch the iPhone 15 and iPhone 15 Plus on September 12, 2023 as the seventeenth generation of iPhones. The cameras will have 4K HDR and brighter screens up to 1000 nits, and the batteries will last longer than previous models. They will use USB-C instead of Lightning and target all generations of customers, focusing on young people.

Uploaded by

Như Quỳnh Vũ
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

I am working in marketing department of Apple.

We are going to launch a new product on


September 12,2023. That is iPhone 15 and iPhone 15 Plus. They are the seventeenth and
current generation of iPhones. We are going to upgrade it’s camera with 4K HDR and the
typical brightness of screen is going to be improved up to 1000 nits. Specially, the battery is
longer than another generation of iPhone. And we are going to use USB-C instead of
Lightning because in 2021the European Commission began considering a proposal to demand
USB-C on all devices in the European Union, including iPhones. Ours target customers are all
generations and focus on young generation because they are used to use our phone and they
tend to use the morden [Link] are going sell in our main store and retail business in the
world. Using social networks such as Facebook, Instagram, Tiktok,.. is the best choices
because it have many user and the price of its is too cheap. I hope everyone are going to wait
our new product.

You might also like