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Oracle Eloqua Lead Management Overview

The document discusses Oracle Eloqua, a digital marketing platform that offers complete marketing solutions for B2B organizations. It has been a leader in the Gartner Magic Quadrant for 5 years. It allows for automated personalized campaigns across channels and increased customer interactions to improve marketing effectiveness and ROI.

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bournlearn
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0% found this document useful (0 votes)
10 views2 pages

Oracle Eloqua Lead Management Overview

The document discusses Oracle Eloqua, a digital marketing platform that offers complete marketing solutions for B2B organizations. It has been a leader in the Gartner Magic Quadrant for 5 years. It allows for automated personalized campaigns across channels and increased customer interactions to improve marketing effectiveness and ROI.

Uploaded by

bournlearn
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Oracle Eloqua -Innovation in Digital Marketing

• Oracle Eloqua is a SaaS(software as a


service) based digital marketing platform
that offers complete marketing solution Multi Channel Advanced Lead
for B2B organizations
Marketing Scoring Model
• Oracle Eloqua stands as a leader in the
Gartner Magic Quadrant for the past
5 years.
Sales Efficient Data
Enablement Management

• Intriguing customers with automated


personalized campaigns across multiple
channels

• Increase customer interactions and Closed Loop Advanced Contact


improve marketing campaign Marketing Segmentation

effectiveness and ROI

• Creating frictionless customer experience


with advanced lead management that
supports ABM (Account based Alignment of Sales Dashboards and
marketing). and Marketing Reporting
• Align marketing and sales to close deals
quicker

Eloqua Process Flow (This is for illustration Approach. This can be tailored based on customer needs)

Lead Score Engine

If Email No
Customer Contacts Opened /
Clicked
Yes

Lead Scoring
Contacts Upload Yes
achieved
Trigger Email
Campaign
Landing
page No

Eloqua Contacts
No
Form Cold Leads
Contacts Import Submitted Segment

CRM Opportunity
tracking Yes

Future
Engagement

Customer Interaction
Evoke’s Eloqua Offering Models
Package Details Basic Package Standard Package Enterprise Package
Implementation Schedule-(Weeks) 5 8 16

Campaign Management
Multi-step Email Campaign 1 2 3
Promotional Campaign 1 2 3
E Mail Templates 3 6 10

Microsite 1 2 3

Landing page with form 1 2 3

Standard Email Header & Footer

Standard Email signatures

Campaign approval workflow

Contact Management

Out of box contact view

Custom contact views 1 3 5

Contact segmentation 2 3 5

Custom contact fields 2 5 10

One-time contact upload

One-time Email unsubscribe configuration

One-time Email bounce back configuration

Email groups Up to 2 Up to 3 Up to 5

One-time data export and import

IP warming configuration
Lead Management

Lead scoring model 1 1 Up to 2

Lead nurturing workflow 1 1

Reporting & Analytics

Out of the box standard reports Up to 2 Up to 4 Up to 6

E-mail automation of out of the box standard reports Up to 2 Up to 3

Custom Reports 2

Integrations

Out of box Integrations ( Including social media) Up to 3 Up to 5 Up to 6

Custom Integration 1

User Roles

Basic Marketer

Advanced Marketer

Marketing Manager

Engage Users

Sales Users

Custom Roles Up to 3

Training (Hours) 4 6 10
Documents

User Manual

Design Document

Branding & Deliverability

About Evoke Technologies Corporate Address: 7106 Corporate Way Dayton, OH – 45459, United States
Contact: oraclesales@[Link]
Evoke Technologies is an innovative information
technology services firm offering world-class software Phone: +91(040)-40500900
solutions. We are SEI-CMMI Level 3, ISO 27001 For More Details Visit: [Link]
and ISO 9001 compliant IT enterprise that focuses on
quality and delivering business value. Follow Us On:

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