Social Media Marketing (SMM) Tools
“A complete guide for SMM Tools”
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20 Social Media Marketing (SMM) Tools
#1 Buffer
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What is it? Buffer is one of the most widely used software application
that helps to schedule posts on 3 major social media platforms viz.
Facebook, LinkedIn and Twitter.
What are the common uses? This tool primarily helps in managing
multiple social media accounts at the same time, schedule the content in
a short span of time from anywhere on the web.
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#2 Hootsuite
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What is it? Started in the year 2008, Hootsuite is a comprehensive
social media publishing tool.
What are the common uses? Hootsuite basically helps to get free
reports by email, send messages from a single platform, streamlining the
posts and scheduling of the tweets as well.
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#3 Facebook Power Editor
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What is it? An inbuilt Facebook tool, Facebook Power Editor is useful
for someone who is running more than one Facebook Ads Campaign. It
is used to create target audiences and considered to be a great tool to
create an image for your campaign.
What are the common uses? This tool works like Adword Editor and
simplifies Facebook Ad Campaigns.
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#4 Google Analytics
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What is it? One of the most widely used website statistics service,
Google Analytics, the basic version of which is free however, there the
premium if chargeable for a certain amount of fee.
What are the common uses? This extensively used tool helps to
generate and track detailed statistics of social media traffic on the
website.
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#5 Bitly
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What is it? Bitly is a tool that is basically meant for shortening the URLs.
What are the common uses? This tool is used mainly to a great extent
in the fields such as social networking, email, SMS etc. Moreover, this
tool comes to the rescue of the companies that want to accelerate their
brand awareness and track the marketing metrics.
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#6 SocialMention
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What is it? One of the popular Social Media Marketing tool, Social
Mention enables the user to trace and measure the performance of a
company, product etc.
What are the common uses? Social Mention is a free tool that
analyses the data in detail and bifurcates it into 4 categories viz.
Strength, Sentiment, Passion and Reach.
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#7 TweetDeck
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What is it? This tool is a social media management dashboard used for
the complete management of Twitter which is one of the most used
social media platform.
What are the common uses? TweetDeck is an exhaustively useful tool
basically meant for scheduling & tracking the tweets.
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#8 ShortStack
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What is it? ShortStack is a campaign building tool, specifically used for
Facebook.
What are the common uses? This tool readily helps to generate leads
by running promotional contest, thus helps in increasing revenue.
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#9 SocialOomph
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What is it? SocialOomph is a social media marketing tool that enables
to get Twitter keywords’ alerts on mail.
What are the common uses? A time-saving tool, SocialOomph helps to
accelerate the traffic and increase the money flow.
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#10 HowSociable
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What is it? This is an extremely handy tool that allows the user to
assess social media presence of his company as well as that of the
competitor.
What are the common uses? The striking feature of this tool that sets it
apart from the other social media marketing tools is that it displays
scores for different social media platforms, thus allowing the user to
focus on those social media platforms which need further development.
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#11 [Link]
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What is it? This tool basically an online contact building form that adds
contact forms to Facebook pages.
What are the common uses? [Link] enables the user to
generate leads and perform end-to-end engagement.
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#12 [Link]
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What is it? [Link] is a social media marketing tool that allows to
see what is being said about the user’s company.
What are the common uses? This tools helps to analyse and quickly
respond to the online presence.
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#13 Topsy
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What is it? Topsy is a social media analytics tracking tool.
What are the common uses? This tool helps the user to search the
tweets by time & place and analyse the sentiments of every single tweet.
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#14 Just Unfollow
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What is it? Just Unfollow is an interesting social media marketing tool
that enables the user to trace and find Twitter and Instagram followers.
What are the common uses? This tool is useful to those users who
wish to get and expand their network on Twitter and Instagram by
following the right set of people.
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#15 Canva
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What is it? Canva tool is meant for making simple designs, especially
Facebook cover pages.
What are the common uses? Primarily, this tool is used to create
designs viz. Facebook covers, posters, blog graphics, presentations,
flyers etc.
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#16 Tweet Archivist
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What is it? This amazing tool helps to save the tweets before they
disappear.
What are the common uses? Once the user activates Tweet Archivist,
it is assured that the tweets do not get missed.
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#17 Radian6
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What is it? This platform helps the user to keep a check on the
conversations all across the social web world.
What are the common uses? Radian6 is one such platform that allows
the user to fetch the results from over 150 million sites and other
sources viz. Blogs, forums, photos and video sharing sites etc.
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#18 Advanced Twitter Search
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What is it? Advanced Twitter Search is an inbuilt Twitter tool.
What are the common uses? This is an extremely helpful tool that
helps to find latest news and events happening around the world, at a
faster pace.
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#19 Pagemodo
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What is it? Pagemodo is one such social media marketing tool that is
meant for designing and promoting Facebook apps.
What are the common uses? This tool simplifies the process of social
media marketing by helping the user to design ads in such a way that
fetches & engages more customers across the social channels.
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#20 Followerwonk
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What is it? Followerwonk is a social media marketing tool that enables
to find influencers on Twitter.
What are the common uses? An extremely useful source,
Followerwonk is used by thousands of people and companies for social
analytics viz. Twitter analytics, social graph tracking, segmenting
followers etc.
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