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Design Thinking Certificate Program

The document describes a certificate program on design thinking that teaches a human-centered problem-solving methodology. The program consists of 7 modules covering topics like empathy, problem discovery, prototyping, and usability testing. It aims to teach project managers, educators, innovators and entrepreneurs design thinking skills.

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Christine Ferrer
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0% found this document useful (0 votes)
24 views3 pages

Design Thinking Certificate Program

The document describes a certificate program on design thinking that teaches a human-centered problem-solving methodology. The program consists of 7 modules covering topics like empathy, problem discovery, prototyping, and usability testing. It aims to teach project managers, educators, innovators and entrepreneurs design thinking skills.

Uploaded by

Christine Ferrer
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

A Certi cate Program on Design Thinking

By: Ayessa Marie Velasquez

Design thinking is a problem-solving methodology that emphasizes empathy for


users, creative thinking, and iterative prototyping to generate and test innovative
solutions. It is a human-centered approach to innovation that prioritizes
understanding the needs and experiences of users, and uses this understanding
to inform the design and development of products, services, or systems.

Target Participants

* Project Managers
* Educators
* Product Innovators
* Entrepreneurs
* Developers

Modules

I. Human-Centered Design (8 hrs/full day)

In this module, learners will be introduced to human-centered design as a


problem-solving approach that focuses on understanding the needs, wants, and
behaviors of the people who will be using the product, service, or system being
designed.

Workshop #1: Empathy Mapping

Workshop #2: Creating Personas

II. Problem Discovery (half day)

In this module, learners will be introduced to examining and re ecting on design


problems. They will learn about questions they should ask about their problem.
they will also learn to frame their problem in a design point of view.

III. Design Research and Analysis (half day)

In this module, learners will be introduced to research and design analysis. They
will learn about questions they should consider when designing, see themes from
user stories and what a design strategy statement is.
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Workshop #3: Marshmallow Challenge
Each design team will be given limited supplies to build the tallest structure
possible that can support a marshmallow. Participants' design methods will vary
greatly and the whole class will get a chance to see how many different design
processes can result in success.

IV. Generating Ideas

In this module, learners will learn about methods for innovating products from
ideas. You will also learn about bundling your ideas together and creating a
concept.

Workshop #4: This workshop focuses on meeting the needs of a target user.
Students are asked to design a gift for a loved one that would solve a real-world
problem they have. With a focus on user experience, this project is a powerful
design thinking tool.

V. Stories and Prototypes

In this module, learners will be introduced to the storytelling approach to design.


Learners will learn about creating storyboards to visualize their concept and how
storyboards can help with the design process. They will also learn about
prototyping and how it helps the design development.

Workshop #5: Story Board (Personas from Module 1 and Problem Generated
from Module 2)

VI. Usability Testing (8 hrs)

This module is divided into 3 parts:

VIA. Identifying usability issues: Usability testing helps designers identify usability
issues that may not have been apparent during the design process. By testing
the product or service with actual users, designers can identify areas where
users struggle or encounter problems.

VIB. Gathering feedback: Usability testing provides designers with valuable


feedback from actual users. This feedback can be used to improve the design,
address usability issues, and ensure that the product or service meets the needs
of its intended users.

VIC. Improving user experience: Usability testing is an important tool for


improving the user experience of a product or service. By identifying and
addressing usability issues, designers can create a product or service that is
more intuitive, user-friendly, and enjoyable to use.

VII. Re ning & Pitching (half day)

In this module, learners will learn about re ning and pitching their design. They
will learn about prototype delity and how it changes as the design progresses.
They will pitch their design to the group and gather feedback as well.
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Common questions

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Workshops like designing a gift for a loved one integrate user experience into design education by emphasizing empathy and practical problem-solving. Such activities force participants to deeply understand the recipient’s needs and preferences, fostering a mindset that prioritizes user satisfaction. This experiential learning approach translates principles of user experience into actionable design practice .

The 'Marshmallow Challenge' is a hands-on exercise that demonstrates design research and analysis principles by encouraging teams to explore different design strategies under constraints. By building structures with limited resources, participants can see how diverse methodologies and iterative processes lead to varying outcomes. This exercise highlights the importance of prototyping, testing, and learning from failures in the design process .

Prototype fidelity refers to the level of detail and functionality of a prototype. High-fidelity prototypes resemble the final product, while low-fidelity ones are more conceptual. In pitching a design, appropriate fidelity is crucial; high-fidelity prototypes can effectively communicate detailed design ideas and functionality, leading to more constructive feedback and buy-in from stakeholders. However, low-fidelity prototypes can be more flexible for exploring broad concepts .

The iterative nature of design thinking supports innovation by promoting continuous refinement and testing of ideas. Iteration involves revisiting previous stages, incorporating feedback, and refining prototypes. This cycle generates learning and insights that stimulate creative solutions and ensures that designs evolve to better meet user needs and adapt to new challenges or contexts .

Usability testing plays a crucial role in enhancing user experience by identifying and resolving issues users face with a product. It provides direct user feedback, allowing designers to refine the design to be more user-friendly, intuitive, and enjoyable. This iterative process ensures that the final product not only meets but exceeds user expectations, leading to a more effective design outcome .

Empathy mapping is crucial in design thinking as it allows designers to visualize the user's emotions, behaviors, and perspectives. This tool helps prioritize the understanding of users’ needs and experiences, facilitating a human-centered design approach. By empathizing, designers can create products, services, or systems that genuinely address user concerns, leading to more innovative and effective solutions .

During the design research and analysis phase, a designer should consider strategic questions such as: What are the specific user needs and pains? How do different user stories reveal common themes? What constraints or opportunities should be considered in the design strategy? These questions help synthesize insights into a coherent design strategy statement, guiding the development process effectively .

Feedback is crucial in refining a design as it provides insights into areas needing improvement and confirms successful elements. Effective feedback collection involves soliciting detailed and specific commentary from diverse audiences during the pitching stage. Designers should engage stakeholders in discussions and observe user interactions with prototypes to understand user perspectives, creating a feedback loop that enhances the design's quality and relevance .

The key components of the storytelling approach in design include creating storyboards and narratives that visually represent a concept or user experience journey. This method aids in prototype development by providing a clear vision of the user's interaction with the product, highlighting potential issues and enhancements early in the design process. Storyboarding fosters creativity and ensures a cohesive design that aligns with user needs .

Creating personas enhances the problem discovery module by providing a detailed, human-centered perspective that aids designers in narrowing down specific user needs and challenges. It helps teams empathize with various user archetypes, leading to more accurately framed problems and better-informed questions that drive the design thinking process towards viable solutions .

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