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Instagram as a S-Commerce Platform

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13 views14 pages

Instagram as a S-Commerce Platform

Uploaded by

Vishal Shiva
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Appendix-

Appendix 1-

Name*

Your answer
Age*

Your answer
Country you are living in*
India
France
Other
Instagram is evolving in a good Business expansion Platform as it
provides free facilities of business accounts or virtual store
accounts.
*
Strongly Agree
Agree
Somewhat Agree
Disagree
Strongly Disagree
Providing Free opportunities of business expansion through virtual
stores is a good strategy by Instagram and is a goodwill for the
society.
*
Strongly Agree
Agree
Somewhat Agree
Disagree
Strongly Disagree
Providing free business account services and virtual store
opportunities are one of the reasons of Instagram’s success and
evolution as a potential s-commerce platform.
*
Strongly Agree
Agree
Somewhat Agree
Disagree
Strongly Disagree
You Trust Business listed on Instagram and feel safe to transact the
price despite knowing that the product would be shipped later.
*
Strongly Agree
Agree
Somewhat Agree
Disagree
Strongly Disagree
Post Pandemic, the people are relying more on online shopping and
Instagram shopping is one of the trust worthy platforms.
*
Strongly Agree
Agree
Somewhat Agree
Disagree
Strongly Disagree
Despite having no proper payment method, you still feel safe and
confident shopping on Instagram.
*
Strongly agree
Agree
Somewhat Agree
Disagree
Strongly Disagree
Instagram shopping stores are eye-catching and provide better visuals
of the product.
*
Strongly Agree
Agree
Somewhat Agree
Disagree
Strongly Disagree
Shops selling through Instagram have good potential to compete with
other online shopping platforms.
*
Strongly Agree
Agree
Somewhat Agree
Disagree
Strongly Disagree
Advertisements, high quality images and marketing of products on
Instagram catch your attention and motivates you to buy.
*
Strongly Agree
Agree
Somewhat Agree
Disagree
Strongly Disagree
Influencers on Instagram promoting a product and sharing opinion
about it, helps you gain confidence in buying the product.
*
Strongly Agree
Agree
Somewhat Agree
Disagree
Strongly Disagree
If a product expert advices you to buy a product from a seller on
instagram, you are more likely to buy.
*
Strongly Agree
Agree
Somewhat Agree
Disagree
Strongly Disagree
Reviews from Experts or celebrities plays a vital role in customer’s
choice of shopping on Instagram.
*
Strongly Agree
Agree
Somewhat Agree
Disagree
Strongly Disagree
Reviews from the customers who have already purchased the product,
is very helpful to decide whether or not to shop.
*
Strongly Agree
Agree
Somewhat Agree
Disagree
Strongly Disagree
A prior customer plays a vital role in expanding the reach of the
product among his/her network, through his/her reviews.
*
Strongly Agree
Agree
Somewhat Agree
Disagree
Strongly Disagree
An easy and practical online shopping platform is much better than a
fancy but complicated one, in terms of customer’s view.
*
Strongly Agree
Agree
Somewhat Agree
Disagree
Strongly Disagree
Shopping on Instagram is comparatively easy and practical.
*
Strongly Agree
Agree
Somewhat Agree
Disagree
Somewhat Disagree
Instagram virtual shops are much easy to explore and hence shopped,
making it desirable amongst the crowd.
*
Strongly Agree
Agree
Somewhat Agree
Disagree
Strongly Disagree
Information provided about the product and the company on the
virtual stores are very important to gain customer’s interest.
*
Strongly Agree
Agree
Somewhat Agree
Disagree
Strongly Disagree
Information about the product, its uses etc. are key attributes to
customer’s interest.
*
Strongly Agree
Agree
Somewhat Agree
Disagree
Strongly Disagree
A well informatory product is more likely to be bought than a less or
no explained one.
*
Strongly Agree
Agree
Somewhat Agree
Disagree
Strongly Disagree
Shops on Instagram are easily accessible.
*
Strongly Agree
Agree
Somewhat Agree
Disagree
Strongly Disagree
Access to Instagram and its stores are free and hence easy to be used
for shopping.
*
Strongly Agree
Agree
Somewhat Agree
Disagree
Strongly Disagree
How much would you rate Instagram, in terms of a potential online
shopping platform and specially, its evolution as an s-commerce
platform post Covid-19 Pandemic.*
Least
1
2
3
4
5

Insta How Infor A Sho Acc How Name A Co ge U Y purp


gra muc Inform mati well ps ess muc g unt nd s ea ose
m h ation on infor on to h e ry er e rs
virtu woul provide abou mato Insta Insta woul you p ac
al d d t the ry gram gra d are e tiv
shop you about prod prod are m you livi r e
s Rate the uct, uct easil and rate ng d
are Insta produc its is y its Insta in a
muc gra t and uses more acce stor gra y
h m as the etc. likely ssibl es m, in
easy a compa are to be e. are term
to shop ny on key boug free s of
expl ping the attrib ht and a
ore Platf virtual utes than henc pote
and orm, stores to a e ntial
henc spec are cust less easy onlin
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shop
ping
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orm
and
spec
ially,
its
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ution
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desir ution import orm
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amo Covi gain be Covi
ngst d-19 custom expl used d-19
the Pan er’s ’s aine for Pan
crow demi interest inter d shop demi
d. c. . est. one. ping. c.
Som
Stro ewh
ngly at Ritika
Agre Agre Agre Agre Agre Agre Saurab 2 Indi
e e e e e e 3 h 7 a f 4 4 reels
Ambika infor
Agre Agre Agre Agre Agre Agre Alisha 2 Indi mati
e 3 e e e e e 5 Das 6 a f 4 4 on
Som
Stro ewh
ngly at Sudhe infor
Agre Agre Agre Agre Agre Agre er 2 Indi mati
e e e e e e 4 Challa 6 a m 4 4 on
Som
ewh Stro Stro Stro
at ngly ngly ngly P infor
Agre Agre Agre Agre Agre Agre Satish 2 Indi mati
e e e e e e 5 Kumar 6 a m 5 4 on
Som Som
Stro Stro Stro ewh ewh
ngly ngly ngly at at infor
Agre Agre Agre Agre Agre Agre Chandi 2 Fra mati
e e e e e e 3 ni 6 nce f 5 4 on
Som Som
ewh ewh Stro Stro Stro Stro
at at ngly ngly ngly ngly Swatis infor
Agre Agre Agre Agre Agre Agre hree 2 Indi mati
e e e e e e 5 Behera 7 a f 5 4 on
Stro
ngly infor
Disa Agre Agre Agre Agre Agre Anuj 2 Indi mati
gree e e e e e 3 sharma 5 a m 5 4 on
Stro Stro Stro
ngly ngly ngly infor
Disa Agre Agre Agre Agre Agre Shubh 2 Indi mati
gree 3 e e e e e 3 am 5 a m 5 4 on
Stro Stro
ngly ngly infor
Agre Agre Agre Agre Disa Agre Jigyas 2 Indi mati
e e e e gree e 3 a 5 a f 5 4 on
Som Som Som
ewh ewh ewh
at at at infor
Agre Agre Agre Agre Agre Agre Ankesh 2 Indi mati
e e e e e e 4 Raj 5 a m 5 4 on
Stro Stro Stro Stro Stro
ngly ngly ngly ngly ngly infor
Agre Disa Agre Agre Agre Agre 2 Indi mati
e 2 gree e e e e 4 Rahul 5 a m 5 4 on
Stro
ngly infor
Agre Agre Agre Agre Agre Agre 2 Indi mati
e 3 e e e e e 3 Ann 5 a f 5 4 on
Stro
ngly infor
Agre Agre Agre Disa Disa Disa Ashwin 2 Indi mati
e e e gree gree gree 2 i 5 a f 5 4 on
Som
ewh
at infor
Agre Agre Agre Agre Disa Disa Manas 2 Indi mati
e 1 e e e gree gree 3 Sarkar 4 a m 5 4 on
Som
ewh Stro Stro Stro
at ngly ngly ngly
Agre Agre Agre Agre Disa Disa Benja 2 Fra stori
e e e e gree gree 1 min 4 nce m 2 3 es
Ana
Júlia
Stro Stro ANTU
ngly ngly NES
Agre Agre Agre Agre Agre Agre SOUZ 2 Fra stori
e e e e e e 4 A 4 nce f 2 3 es
Som Som
ewh ewh
at at
Agre Agre Agre Agre Disa Agre 2 Fra stori
e 3 e e e gree e 3 Urja 4 nce f 2 3 es
Stro Stro
ngly ngly Astha
Agre Agre Agre Agre Agre Agre choube 2 Indi stori
e 4 e e e e e 4 y 4 a f 2 3 es
Som
Stro Stro ewh
ngly ngly at
Disa Agre Agre Agre Agre Disa 2 Indi stori
gree e e e e gree 3 Shreya 4 a f 2 3 es
Som Agre Stro Stro Stro Stro 5 Abhips 2 IN f 2 3 stori
ewh
at ngly ngly ngly ngly
Agre Agre Agre Agre Agre DI
e e e e e e a pati 4 A es
Som Som
ewh ewh Stro Stro
at at ngly ngly Sai
Agre Agre Agre Agre Agre Agre Soumy 2 Indi stori
e e e e e e 3 a 4 a f 2 3 es
Som
Stro Stro ewh
ngly ngly at
Agre Agre Agre Agre Agre Agre Nirmal 2 Indi
e 4 e e e e e 3 a 4 a f 2 3 reels
Som Som
ewh ewh
at at
Disa Agre Agre Agre Agre Agre 2 Indi
gree e e e e e 5 Riti 4 a f 3 3 reels
Subha
ngi
Stro Stro Stro Stro Soumy
ngly ngly ngly ngly adarshi
Agre Agre Agre Agre Agre Agre ni 2 Indi
e e e e e e 4 Sahoo 4 a f 3 3 reels
Som
ewh Monali
at n
Agre Agre Agre Agre Agre Agre Monali 2 Indi
e e e e e e 4 sa 4 a f 3 3 reels
Som Som Som
ewh ewh ewh
at at at Gourav
Agre Agre Agre Agre Disa Agre Vishwa 2 Indi
e e e e gree e 3 karma 4 a m 3 3 reels
Som Som Som
ewh ewh ewh Stro
at at at ngly
Agre Agre Agre Agre Agre Agre 2 Indi
e e e e e e 4 Tushar 4 a m 3 3 reels
Som
ewh Stro
at ngly
Agre Agre Agre Agre Disa Disa Ankit 2 Indi
e e e e gree gree 3 Jha 4 a m 3 3 reels
Som Som
ewh ewh
at at Aishwa
Agre Agre Agre Agre Agre Agre rya 2 Indi
e e e e e e 3 Das 4 a f 3 3 reels
Som Som Som
ewh ewh Stro ewh
at at ngly at Utkars
Agre Agre Agre Agre Agre Agre hi 2 Indi
e 3 e e e e e 4 Mehta 4 a f 3 3 reels
Agre Agre Agre Agre Disa Som 3 Saket 2 Indi m 3 3 reels
ewh
at
Agre
e e e e gree e Sinha 4 a
Stro Stro Stro Stro Stro Stro Maria
ngly ngly ngly ngly ngly ngly belen
Agre Agre Agre Agre Agre Agre Verissi 2 Fra
e 3 e e e e e 5 mo 4 nce f 3 3 reels
Agre Agre Agre Agre Agre Agre Rishab 2 Indi
e e e e e e 2 h 4 a m 4 3 reels
Som
ewh
at
Agre Agre Agre Disa Disa Agre SHARI 2 Fra
e 4 e e gree gree e 3 F 4 nce m 4 3 reels
Som
ewh Stro
at ngly
Agre Agre Agre Agre Agre Disa Lavany 2 Indi frien
e e e e e gree 5 a 4 a f 1 2 ds
Som
Stro Stro Stro Stro ewh
ngly ngly ngly ngly at
Agre Agre Agre Agre Agre Agre Neha 2 Indi frien
e e e e e e 3 Shaw 4 a f 1 2 ds
Som Som Som Som
ewh ewh ewh ewh
at at at at
Agre Agre Agre Agre Agre Agre 2 Fra frien
e e e e e e 4 R 3 nce m 1 2 ds
Som Som
ewh ewh
at at
Agre Agre Agre Agre Agre Agre 2 Indi frien
e e e e e e 4 Srishty 3 a f 1 2 ds
Stro
ngly
Agre Agre Agre Agre Agre Agre Gopal 2 Indi frien
e e e e e e 5 Kumar 3 a m 1 2 ds
Agre Agre Agre Agre Agre Agre Bishal 2 Indi frien
e e e e e e 4 Panda 3 a m 1 2 ds
Stro Stro Stro
ngly ngly ngly
Disa Agre Agre Agre Agre Agre Aniket 2 Indi frien
gree e e e e e 1 Bakshi 3 a m 2 2 ds
Stro Stro Stro
ngly ngly ngly
Disa Agre Agre Agre Agre Agre 2 Indi frien
gree e e e e e 4 Neha 3 a f 2 2 ds
Stro
ngly
Agre Agre Agre Agre Agre Agre Jay 2 Fra frien
e e e e e e 3 Raval 3 nce m 2 2 ds
Som Agre Disa Stro Stro Agre 5 Aman 2 Fra m 2 2 frien
ewh e gree ngly ngly e Nagar 3 nce ds
at Disa Agre
Agre
e gree e
Som
Stro ewh
ngly at
Agre Agre Agre Agre Agre Disa 2 Indi frien
e e e e e gree 2 Som 3 a f 2 2 ds
Som Som
Stro ewh ewh Shalini
ngly at at Priya
Agre Agre Agre Agre Agre Agre Choud 2 Indi frien
e e e e e e 4 hury 3 a f 2 2 ds
Som
Stro Stro ewh
ngly ngly at
Agre Agre Agre Agre Agre Agre Surabh 2 Indi stori
e e e e e e 3 i 3 a f 2 2 es
Som
ewh
at
Disa Agre Agre Disa Agre Agre Ayush 2 Indi stori
gree e e gree e e 1 Gupta 3 a m 2 2 es
Stro Stro
ngly ngly
Agre Agre Agre Agre Agre Agre 2 Oth stori
e 5 e e e e e 2 Maria 3 er 2 2 es
Som
ewh Stro Stro
at ngly ngly
Agre Agre Agre Agre Agre Agre Vishal 2 Fra stori
e e e e e e 4 Shiva 3 nce m 2 2 es
Som Som Som
ewh Stro ewh ewh
at ngly at at
Agre Agre Agre Agre Agre Agre Sahan 2 Indi stori
e e e e e e 3 a 3 a f 2 2 es
Som
ewh
at
Agre Agre Agre Agre Agre Agre Sonal 2 Indi stori
e e e e e e 4 sirmaur 3 a f 2 2 es
Som Som Som
ewh ewh ewh Stro
at at at ngly
Agre Agre Agre Agre Agre Agre 2 Fra frien
e e e e e e 4 Haley 3 nce f 1 1 ds
Som Som
ewh ewh Stro Stro
at at ngly ngly
Agre Agre Agre Agre Agre Agre Kirtty 2 Indi frien
e e e e e e 4 Dash 3 a f 1 1 ds
Som
ewh Stro Stro Stro
at ngly ngly ngly Shivani
Agre Agre Agre Agre Agre Agre Upadh 2 Indi frien
e 3 e e e e e 4 yay 3 a f 1 1 ds
Som
ewh
at Tajend
Disa Agre Agre Agre Agre Agre arpal 2 Indi frien
gree e e e e e 3 Singh 2 a m 1 1 ds
Stro
ngly Pankh
Disa Agre Agre Agre Agre Agre uri 2 Fra frien
gree e e e e e 4 Sinha 2 nce f 1 1 ds
Som Som Som
ewh Stro ewh ewh
at ngly at at
Agre Agre Agre Agre Disa Disa Ayush 2 Indi frien
e e e e gree gree 1 Sinha 2 a f 1 1 ds
Som Som
ewh Stro ewh
at ngly at
Agre Agre Agre Agre Agre Agre anamb 2 Fra frien
e e e e e e 3 ar 2 nce m 1 1 ds
Stro Stro Stro
ngly ngly ngly
Agre Disa Agre Agre Agre Agre 1 Fra frien
e gree e e e e 3 Daicy 9 nce f 1 1 ds
Som
ewh Stro Stro
at ngly ngly Sunil
Agre Agre Agre Agre Agre Agre Kumar 1 Indi frien
e e e e e e 5 Sinha 8 a m 1 1 ds

Appendix 2-

Anova: Single Factor

SUMMARY
Varianc
Groups Count Sum Average e
Column 1 2 103 51.5 180.5
Column 2 2 68 34 1458
Column 3 2 73 36.5 1200.5

ANOVA
Source of
Variation SS df MS F P-value F crit
Between 358.333 179.166 0.18932 0.83669 9.55209
Groups 3 2 7 7 3 4
946.333
Within Groups 2839 3 3

3197.33
Total 3 5
Appendix 3 –
Anova: Single Factor

SUMMARY
Varianc
Groups Count Sum Average e
Column 1 2 110 55 72
Column 2 2 63 31.5 1740.5
Column 3 2 71 35.5 1300.5

ANOVA
Source of
Variation SS df MS F P-value F crit
Between 632.333 316.166 0.75776 9.55209
Groups 3 2 7 0.30469 2 4
1037.66
Within Groups 3113 3 7

3745.33
Total 3 5

Appendix 4-
Anova: Single Factor

SUMMARY
Varianc
Groups Count Sum Average e
Column 1 2 81 40.5 840.5
Column 2 2 79 39.5 924.5
Column 3 2 84 42 722

ANOVA
Source of
Variation SS df MS F P-value F crit
Between 6.33333 3.16666 0.99619 9.55209
Groups 3 2 7 0.00382 2 4
Within Groups 2487 3 829

2493.33
Total 3 5

Appendix 5-
Anova: Single Factor
SUMMARY
Varianc
Groups Count Sum Average e
Column 1 2 104 52 162
Column 2 2 66 33 1568
Column 3 2 74 37 1152

ANOVA
Source of
Variation SS df MS F P-value F crit
Between 401.333 200.666 0.20888 0.82237 9.55209
Groups 3 2 7 3 2 4
960.666
Within Groups 2882 3 7

3283.33
Total 3 5

Appendix 6-
Anova: Single Factor

SUMMARY
Varianc
Groups Count Sum Average e
Column 1 2 98 49 288
Column 2 2 71 35.5 1300.5
Column 3 2 75 37.5 1104.5

ANOVA
Source of
Variation SS df MS F P-value F crit
Between 212.333 106.166 0.89240 9.55209
Groups 3 2 7 0.11827 2 4
897.666
Within Groups 2693 3 7

2905.33
Total 3 5

Appendix 7-

Anova: Single Factor

SUMMARY
Varianc
Groups Count Sum Average e
Column 1 2 116 58 18
Column 2 2 65 32.5 1624.5
Column 3 2 63 31.5 1740.5

ANOVA
Source of
Variation SS df MS F P-value F crit
Between 902.333 451.166 0.40008 0.70141 9.55209
Groups 3 2 7 9 7 4
1127.66
Within Groups 3383 3 7

4285.33
Total 3 5

Appendix 8-
Anova: Single Factor

SUMMARY
Varianc
Groups Count Sum Average e
Column 1 2 115 57.5 24.5
Column 2 2 67 33.5 1512.5
Column 3 2 62 31 1800

ANOVA
Source of
Variation SS df MS F P-value F crit
Between 856.333 2 428.166 0.38492 0.70989 9.55209
Groups 3 7 7 7 4
1112.33
Within Groups 3337 3 3

4193.33
Total 3 5

Common questions

Powered by AI

The accessibility of Instagram greatly contributes to its success as an e-commerce platform because it offers free access to its stores, making it easy to use for shopping . By providing such easy access, more users are inclined to explore virtual shops, which enhances user engagement and increases the probability of purchase . Additionally, the presence of high-quality visuals and the ease of exploring products on Instagram makes it desirable among users .

Instagram's virtual shops contribute to making the platform desirable for e-commerce by offering an easy-to-explore environment that facilitates shopping . The virtual shops' accessibility and straightforward design appeal to users, making them more inclined to browse and purchase . This ease of navigation combined with engaging and informative content increases the platform's attractiveness as a shopping destination, especially in a post-Covid-19 shopping landscape .

Product information is crucial in shaping customer interest on Instagram by providing key attributes such as product uses, which are essential to gain customer interest . Well-informed products are more likely to be bought compared to those with less or no information . This indicates that clear, detailed product information not only attracts customers but also influences their purchase decisions by instilling confidence about the product's value and quality .

Influencers and product experts significantly impact consumer purchasing decisions on Instagram by promoting products and sharing their opinions, which helps consumers gain confidence in their purchases . Reviews from experts and celebrities play a vital role in shaping the customer's choice, as they enhance trust in the products being sold . Moreover, influencers’ recommendations can act as endorsements that sway potential buyers towards making a purchase .

Strategies such as providing free facilities for business accounts and virtual store opportunities are successful because they support business expansion and contribute to Instagram's evolution as a potential s-commerce platform . These strategies are perceived positively as they offer businesses the tools to reach a larger audience without upfront costs, fostering an environment for small and medium enterprises to exploit online commerce . The perception of Instagram as a trustworthy platform for post-pandemic online shopping further underscores the success of these initiatives .

The post-pandemic reliance on Instagram suggests its increased role as a viable s-commerce platform due to heightened trust and convenience in online shopping . This reliance implies that customers have adapted to and now prefer the seamless, visually engaging experience Instagram offers compared to traditional shopping venues . The implications are that Instagram can further capitalize on this trend by enhancing its e-commerce features, maintaining its focus on visual content, and potentially integrating more robust payment solutions to meet consumer expectations .

The absence of sophisticated payment systems on Instagram does not significantly hinder its e-commerce growth as perceived trust and safety in transactions are maintained by other factors such as reviews and influencer endorsements . Although a more seamless payment experience could enhance user satisfaction, the convenience and visual appeal of the platform, alongside strong social proof from customers and influencers, help sustain growth by building trust and incentivizing purchases .

Despite lacking proper payment methods, consumers perceive shopping on Instagram as safe and express confidence in transacting on the platform . This trust may be attributed to a combination of high-quality visuals and the influence of reviews and testimonials from prior customers who play a crucial role in expanding the product’s reach . Furthermore, the post-pandemic shift towards online shopping may have increased reliance on platforms like Instagram, which are perceived as trustworthy .

Customer reviews from prior purchasers significantly influence shopping behavior on Instagram by serving as social proof that can validate the quality and utility of products . Prior customer feedback is critical as it often plays a vital role in the decision-making process for potential buyers, helping them decide whether or not to shop . The role of these reviews is amplified when they contribute to expanding the product's reach among potential customers' networks, thus boosting the credibility and appeal of the item .

Instagram's focus on visual content enhances product marketing effectiveness by making shopping visually appealing and engaging . High-quality images and advertisements catch users' attention and can motivate them to purchase a product, thus acting as an effective marketing tool . This emphasis on visuals aligns well with consumer expectations for engaging and informative content, ultimately boosting user interest and interaction .

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