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Sales Promotion Study for Musquito Netlon

The document is a study on sales promotion methods followed by Musquito Netlon Phifer India Private Limited to increase sales. It was submitted by K. Jegan to the University of Madras in partial fulfillment of the requirements for a Master of Commerce degree under the supervision of Dr. Thiagarajan V.N.

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ryanraj008
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18 views6 pages

Sales Promotion Study for Musquito Netlon

The document is a study on sales promotion methods followed by Musquito Netlon Phifer India Private Limited to increase sales. It was submitted by K. Jegan to the University of Madras in partial fulfillment of the requirements for a Master of Commerce degree under the supervision of Dr. Thiagarajan V.N.

Uploaded by

ryanraj008
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

A STUDY ON SALES PROMOTION METHODS

FOLLOWED TO INCREASE THE SALES IN MUSQUITO


NETLON PHIFER INDIA PRIVATE LIMITED.

project work submitted to the


University of Madras

In partial fulfillment of the requirement for


the award of the degree of

MASTER OF COMMERCE
Submitted by

K. JEGAN

REGISTER NO: 532200185


Under the Supervision and guidance of

DR. THIAGARAJAN. V. N., [Link]., [Link]., MBA., (FINANCE), MBA., (HR),


PGDCA., CIP., Ph.D., Associate Professor, PG Department of Commerce

POST GRADUATE DEPARTMENT OF COMMERCE


SINDHI COLLEGE
No.146, Poonamallee High Road,
Numbal, Chennai-600 077.

MARCH 2024
CERTIFICATE

This is to certify that the project entitled ” A STUDY ON SALES PROMOTION


METHODS FOLLOWED TO INCREASE THE SALES IN MUSQUITO
NETLON PHIFER INDIA PRIVATE LIMITED.” is a bonafide work done and
submitted by K. JEGAN ([Link]. 532200185) in partial fulfilment of the requirement
for the award
of the degree of MASTER OF COMMERCE is based on the result of research work
carried out by him under my guidance and supervision. This is the original work of
the candidate. In my opinion the work is fit for the award of the degree of MASTER
OF COMMERCE by University of Madras, Chennai during the 2022-2024

HEAD OF THE DEPARTMENT SIGNATURE OF THE GUIDE

EXTERNAL EXAMINER PRINCIPAL i/c

Date of VIVA-VOCE Examination:


DECLARATION

This is to certify that the project work titled “A STUDY ON SALES PROMOTION
METHODS FOLLOWED TO INCREASE THE SALES IN MUSQUITO
NETLON PHIFER INDIA PRIVATE LIMITED.” submitted for the award of
degree of Master of Commerce, University of Madras in the outcome of my personal
and original research work done by me under the guidance of DR. THIAGARAJAN.
V. N., [Link]., [Link]., MBA., (FINANCE), MBA., (HR), PGDCA., CIP., Ph.D.,
and no part of this subject work has been submitted for any other Degree, Diploma
and fellowship of other academic courses.

DATE:
PLACE: CHENNAI SIGNATURE OF THE CANDIDATE
ACKNOWLEDGEMENT

First and foremost, I Thank God Almighty for giving me good health and
well-being to carry out this Project Work successfully

I acknowledge my profound gratitude to our principal(I/c) Dr.T. Prahalathan,


M. A (Tamil), M. A (English), [Link] , [Link]., D.J., Ph.D., NET, Sindhi College,
Poonamallee High Road, Numbal, Chennai -600 077 for permitting me to carry out my

project work successfully in the right positive direction.

I am extremely grateful to Dr.V. Hemalatha, [Link], [Link]., Ph.D.,


SLST, Head, PG Department of Commerce and my research supervision for
providing effective initiative and valuable suggestions to do and complete this
project. Her advice on both project work as well as on my career has been
priceless.

I would like to express my special thanks to my Guide Dr. S.


ARUMUGAM, [Link]., [Link]., M.B.A., NET (Com.), NET(Mgt.), Ph.D.,
Associate Professor, PG Department of Commerce for being a tremendous mentor
for my research work. His advises on each project works as well as on my career
have been priceless Grateful for all the support throughout.

I express my sincere thanks to all the faculty members of PG Department of


Commerce for their guidance which helped me in completing the project
successfully.

I owe my thanks to the University of Madras for creating this invaluable


opportunity for the students of PG Department of commerce for having included
the project study in this curriculum.

Finally, I express my thanks to my parents and friends and all my well-


wishers who had extended their support to me toward performing this project study
in a successful manner.
K. JEGAN

Common questions

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Research supervision by academic professionals like Dr. Thiagarajan provides structured guidance, ensuring methodological soundness and intellectual depth in projects. This support is crucial in navigating complex research issues and achieving credible and robust project outcomes .

K. Jegan used criteria such as increased sales volume, customer feedback, and repeat purchase rates to evaluate the effectiveness of sales promotion techniques. These metrics helped determine the direct impact of promotions on sales performance and customer loyalty .

Personal acknowledgements in academic submissions are vital as they recognize the contributions and support of various individuals and entities. In K. Jegan's project, acknowledgements serve to highlight the collaborative nature of academic research and express gratitude towards mentors, peers, and family who provided support .

The University of Madras integrates project-based learning into its curriculum, promoting practical experience. This hands-on approach allows students like K. Jegan to apply theoretical knowledge to real-world business challenges, thereby enhancing their analytical and critical thinking skills .

Sales promotion methods such as discounts and bundle deals can enhance Musquito Netlon Phifer India's market position by increasing its competitive advantage and consumer appeal. These strategies can attract new customers and retain existing ones, thereby potentially increasing market share and brand visibility in a competitive industry .

K. Jegan's research project significantly contributes to the academic field by providing empirical evidence from the Indian market regarding the effectiveness of various sales promotions. The study also offers insights on customizing sales strategies to align with regional consumer behaviors, thereby enriching academic literature on sales promotions .

Academic mentorship provides critical guidance and support that enhances the quality and depth of research projects. In K. Jegan's case, mentors such as Dr. Thiagarajan and Dr. Hemalatha provided valuable insights and structured direction that were instrumental in addressing complex research questions and achieving successful project outcomes .

K. Jegan's project highlights that sales promotions, while effective for short-term gains, can also strengthen long-term customer relationships when executed with consistency and transparency. The research underscores that retaining customers through consistent value offers can build brand loyalty over time .

Researchers like K. Jegan face challenges such as obtaining access to proprietary business data, limited transparency from companies, and the need to balance academic rigor with real-world constraints. These challenges can affect the depth and accuracy of the research outcomes .

The study identifies several sales promotion methods such as discounts, cashback offers, bundle deals, and loyalty programs as key strategies used by Musquito Netlon Phifer India Private Limited. These methods contribute to increased sales by incentivizing customers to purchase more products, enhancing customer retention, and boosting overall customer satisfaction .

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