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YouTube Channel Improvement Proposal

The document proposes several recommendations to improve an existing YouTube channel for teaching Microsoft Office skills. It analyzes the channel's performance compared to similar channels and suggests adding textbook assistance, closed captions, timestamps, beginner tutorials, and consistency in posting videos.
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0% found this document useful (0 votes)
6 views5 pages

YouTube Channel Improvement Proposal

The document proposes several recommendations to improve an existing YouTube channel for teaching Microsoft Office skills. It analyzes the channel's performance compared to similar channels and suggests adding textbook assistance, closed captions, timestamps, beginner tutorials, and consistency in posting videos.
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

MOS ONLINE

ROOM C11, 91 NGUYEN CHI


THANH – DU BI UNIVERSITY

SAM 2019
Assignment 3

Contents
Prewriting...........................................................................................................................................1
Analyze........................................................................................................................................1
Anticipate....................................................................................................................................1
Adapt...........................................................................................................................................1
Potential Reasons...........................................................................................................................2
Tutorial 5, Case 3........................................................................................................................2
Chapter 5, Case Problem 4.........................................................................................................2
Gmetrix Test 1 Answer Key........................................................................................................2
Gmetrix Testing – Test 2 Answers.............................................................................................2
Other Microsoft Channels..............................................................................................................3
Surfwtw.......................................................................................................................................3
Sali Kaceli...................................................................................................................................3
Parts of a Proposal.........................................................................................................................3
Define idea..................................................................................................................................3
Be persuasive..............................................................................................................................4
Anticipate objections..................................................................................................................4
Explain how to proceed..............................................................................................................4
Claudia’s Proposal for Sam’s Office...................................................................................................5

I write this proposal to you in hopes that you will consider some of these changes in order to
help enhance the current Youtube channel you have now. At the moment, your channel is great as is –
in that it’s highly beneficial to the students around the world who are viewers. I, myself, am one of
said subscribers but I am more of a passive one than an actively engaged one. After considering
making some of the following suggestions, I believe your channel will thrive even more than it
currently is.
Currently, despite how much your channel is currently thriving, there are multiple steps you
can choose to take to improve upon it. The table below compares your channel to channels that
operate with similar goals to yours.

Proposal for Sam’s Office

Sam’s Office Surfwtw Sali Kaceli


Subscribers 200~ 5,000~ 55,000~
# of views on 1,300~ 477,000~ 2,500,000~
most popular
video
Total Channel 16,800~ 2,300,000~ 10,800,000~
Views
Key Focus  Teaching  Excel Moodle
people how to  Music covers Excel
become a Word
Microsoft PowerPoint
Office Outlook
professional Access
First day a August 1, 2014 May 17, 2012 November 15, 2011
Microsoft
related video
was posted

From the table, it is clear that the two other Youtube channels have more overall subscribers,
numbers of views on their most popular video, and total channel views. This, however, does make
sense. The reason for this is because Sali Kaceli’s channel for example, has the most amount of
subscribers. I believe the reason for this is that his channel his started posting Microsoft related
videos. This means his viewers have been able to count on him over the last six years to keep
producing quality content on a consistent basis. For Surfwtw’s channel, he began making Microsoft
videos a little later than Kaceli did. Surfwtw’s channel also isn’t just solely dedicated to helping people
with Microsoft. It is also a channel that he dedicates to making music covers. With a split interest
displayed on his channel, it is quite possible that his current subscribers are going to look elsewhere
for help going forward.
At the moment, your channel among the three, is the newest. This means there is plenty of
room for growth as well as improvements!
The steps I recommend consist of the following:
A. Assisting with the textbook instructions from New Perspectives Microsoft Office 365 &
Excel 2016: Intermediate
B. Having closed captioning for every single video on the Youtube channel
C. Creating timestamps in the video description for the tutorial videos
D. Having a section dedicated to beginner tutorials
E. Being consistent!
________________________
Regarding the first suggestion of textbook assisting, many students at Centennial College find that
the wording of the textbook to be misleading and even at times, confusing. One of the suggestions is
that in addition to leading students through the steps visually, you could also reword the instructions
for them. Going forward, this could better enable students to understand what the textbook was
attempting to convey. Additionally, you could have a video explaining as well as demonstrating some
of the wordier instructions from the textbook. You could comprise a list of said instructions from your
current semester’s students as it is likely that future students will run into similar issues. This may
take a good chunk of time to accomplish but I guarantee students around the world will be thankful
for the time and effort you put into furthering their education.
Secondly, the suggestion of including closed captioning in every video is an important one.
Currently, some of your videos offer that option but I noticed that it is not consistent with every single
video offering it. As is, your channel is more geared towards aural and visual learners. That is already
phenomenal but what would make it excel would be adding closed captioning to every video. If you
decide to incorporate that, it opens the door for a whole other group of people that learn in a verbal-
oriented way. This is another action that may take some time to be fully integrated into the channel
but it’s efinitely one of those actions that you’ll feel the positive effects of long after you’ve completed
the captioning.
Thirdly, I noticed that some of your videos are a considerable length of time. This is a great quality
to have as it means you thoroughly go over every aspect of the topic being discussed in each respective
video. One minor adjustment you could make to each video is having timestamps in the description.
This could enable students who are short on time to easily
maneuver their way through your videos to find the content
they require. Additionally, if those students find your time
stamped videos useful, they may just link it to their friends
which will help your channel/videos gain views!
Fourthly, I have noticed that not all people begin with an
understanding of how any of the Microsoft applications
work. It can be safe to say that tutorials for beginners would
be beneficial to people who are trying to either return to the
workforce after a long time or for someone who has never
encountered these applications before. It can be
complicated to try and figure out what sort of things a
beginner may or may not know as you take for granted the
knowledge you already have. Starting with simple actions such as
teaching someone how to save a documented in a specific folder or renaming it a specific name can be
a starting point to ease into. Students who previously lacked the beginner knowledge will be extremely
thankful once they understand the basics and can make use of your more advanced videos to further
enhance their technological skills.
Lastly, I believe it will overall benefit you as well as your channel to stay consistent. Consistency
provides a sense of security and is comforting to most people as they will be more inclined to stick
with you if you’re someone they can count on. Providing this feeling of support will ensure loyal
subscribers.
Remember that the You in Youtube is referring to the viewers rather than the owner of the
channel; the viewers are what keep a channel afloat after all! Keep on trying to improve even when
everything seems to be going well as there is no limit as to what someone can achieve. If you keep
striving for excellence and bettering your methods of teaching, there is nothing but success coming
your way.

Common questions

Powered by AI

Some potential improvements for a YouTube channel focusing on Microsoft Office skills include assisting with textbook instructions, adding closed captioning, creating timestamps in tutorial video descriptions, including beginner tutorials, and maintaining consistency. Assisting with textbooks can help clarify confusing content for students . Closed captioning broadens accessibility by catering to verbal learners . Timestamps help users navigate lengthy videos for specific content . Beginner tutorials can attract users unfamiliar with Microsoft applications . Consistency ensures user retention and a sense of reliability . These improvements would likely enhance user experience and channel growth by making content more accessible and navigable.

Incorporating multiple improvement suggestions can present several challenges, including time constraints for implementing detailed features like closed captioning and reworking textbook instructions . Maintaining content consistency while adding new elements like beginner tutorials and timestamps requires significant planning and resource allocation . Furthermore, balancing the breadth of content to cater to varied audience levels without losing niche focus is challenging, as is ensuring the quality and engagement of the growing content library.

Comparing the formats and focus areas of Sam’s Office, Surfwtw, and Sali Kaceli can yield insights into content specialization and audience engagement strategies. Sali Kaceli's focused, long-term commitment to Microsoft Office tutorials suggests that specialization can result in higher subscriber and view counts . On the other hand, Surfwtw combines music covers with technical content, which might attract a diverse audience but potentially dilutes focus. Sam’s Office, being newer, can learn from these insights by balancing niche-focused content with occasional broader topics to maximize growth potential.

Involving textbook assistance in YouTube tutorial videos is suggested to help clarify complex or confusing textbook instructions, thereby enhancing understanding. For textbooks with misleading or dense language, video demonstrations can visually break down processes, making the learning experience more comprehensive and less intimidating . This approach benefits students by offering alternative explanations and ensuring they effectively grasp the content addressed in their courses.

Closed captioning significantly increases the accessibility of educational YouTube videos by catering to viewers with hearing impairments or those who prefer reading to auditory learning. By including captions, a channel opens itself to a broader audience, including non-native speakers of the video's language who might rely on captions for better understanding . This approach can enhance viewer engagement and retention, leading to potential audience growth.

The comparison highlights that Sam’s Office has the lowest number of subscribers and views compared to Surfwtw and Sali Kaceli, suggesting a need for strategies to increase engagement. Sali Kaceli's channel benefits from consistent content focused on Microsoft Office, resulting in more subscribers and views . Surfwtw's mixed content might divide audience interest, but has helped build a larger following than Sam's channel . Thus, focusing on niche consistency and comprehensive tutorial content, similar to Sali Kaceli’s model, could be a growth strategy for Sam’s channel.

Timestamps in video descriptions can greatly improve user experience by enabling viewers to easily navigate to specific sections of a tutorial or lecture, saving time and facilitating targeted learning. Users seeking particular insights can directly jump to relevant parts without watching the entire video, which is especially beneficial when time is limited. This feature can also increase the likelihood of content being shared, as viewers can link directly to the sections they found most valuable .

Consistency is crucial because it provides subscribers with a predictable and reliable stream of content, fostering a sense of security and trust. When a channel regularly updates its content, subscribers are more likely to remain engaged and committed, as they feel supported by the creator’s constant presence. This regular engagement not only helps retain existing subscribers but also attracts new viewers who value reliability .

Creating content that explains complex textbook instructions can boost engagement by addressing a common pain point for students—confusing textbook language . This kind of content provides added value as it directly aids in comprehension, potentially increasing viewer retention and loyalty. Students familiar with these difficulties would likely share and recommend the channel to peers facing similar challenges, thus expanding the channel's reach and engagement levels.

Beginner tutorials can significantly enhance the educational value of a Microsoft Office-skills YouTube channel by addressing the needs of first-time users or those returning to the workforce. These tutorials demystify basic functions—such as saving documents or organizing files—thereby laying a strong foundation for users to progress to advanced content . By catering to novices, the channel can diversify its audience, attracting users of varying skill levels who can grow into loyal followers as they advance.

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