Customer: (enters tensed) Oh god yaa!

Itni saari preparations bachi hain aaj

shaam ki party ke liye! Beverages mei kya lu samajh hi nahi aa raha hai??!!
Bachho ko toh ye pepsi coke wagerah hi pasand aata hai, what to get, I’m sooo
confused oh god someone help me.

Beverages: (enter)

Pepsi: Ma’am I’ll help you don’t you worry, I’m here at your service.
Coke: Ae khapp basa, Ma’am coke is here, don’t you worry dear.

Beverages: (fighting) buy me buy me I’m this I’m that.

Customer: (tensed, shocked, irritated, angrily interrupts) Stop, Stop, arey stop
baba what is this??!! How chaotic! Mai waise hi subah se itni pareshaan hu
please don’t fuel my anger right now with this stupid bickering.
You guys wanna convince me to buy you right?

Beverages: (excitingly with wide eyes and joined hands) Yes ma’am, Yes ma’am!

Customer: Then I’m gonna be deciding this through a competition, AND I

DEMAND A RAP BATTLE! Chalo aaj dekh hi lete hain kiske soda mei zyada fizz
hai!

Beverages: (smiling, smirking, acting smart, acting overconfident, actions like,

collar uthana, biceps touch karna, nose touch karna like salman khan, invisible
moustache roll karna) Haan haan karwalo, yes let’s do it, mai toh ready hu!
Rapping begins (MIC WILL BE USED FROM HERE ONWARDS ALYERNATIVELY)

Coke: Love dose

Pepsi: high heels
Coke: DJ waale babu
Pepsi: Subah hone na de (coke starts fighting and interrupting physically)
Customer: Ae Ae, shhhhh!!!!!! Stop fighting
What is up? What is up?
Beverages: Okay fine, we’re not fighting anymore, yaa we’re not fighting.

Coke: But Im way better than this pepsi here, do you even know that audiences
in more than 200 countries consume me! And my daily revenue is 9 Billion USD!

Pepsi: Arey isme kya badi baat hai….pepsi bhi worldwide serve krti, aur pepsico
company sirf breverages main hi nhi, snacks mai bhi kafi famous hai its includes
major brands such as Lays, Cheetos and many more.

Coke: Arey bilkul badi baat hai, we cover the whole globe with different
advertising media such as Newspapers, Promotion Campaigns, Events,
Television, Posters, Emails, Webpages, Leaflets, Billboards, PR activities, Social
Media Magazines, Radio, and we spend an estimate of 4 Billion USD per year as
our advertising budget!

Pepsi: Nothing new in this, sab yhi krte hai!!!Pepsi ki baat he alag hai Pepsi is
actively targeting emerging markets with high growth potential, tailoring its
strategies to these specific regions. Digitalization and Personalization: Pepsi is
leveraging digital platforms and data analytics to jis se woh message personalize
kr paye aur customer tak pahuch paye.

Coke: Huh, anyways, humare marketing mix ka tohh koi jawab hi nahi hai! Our
pricing strategy is the best, we kept our prices fixed at 5 cents for over 73 years,
and we never drastically increase the prices so that our consumers don’t shift to
our competitors, wo kya haina, perfect competition mei alternatives se thoda
sasta rehna padta hai, kyuki itne saare alternatives available hain. But we never
decrease our prices a lot either, because then the consumers might start
doubting our quality.

Pepsi: consumers do shift to pepsi as pepsi is cheaper than other

breverages,takki who zyada bulk mai customer ko cater kr paye. The target
market Pepsi appeals to is teens, young adults and early middle-age adult
consumers in the US and worldwide. The company used a Customer-Supplier
Database (CSD) to price its products depending on customers' demand,
competition, and affordability. It offers different sizes of bottles at an individual
rate. Aur 2 [Link] pepsi toh sab he ne pee hogi hainaa….
Coke: Aaareeyy bhaayy, yesab toh theek hai, par humari jo placement strategy
hai na, that’s ultimate, aaj tak ye pepsi vepsi koi match nahi kar paya, our vast
distribution network is the reason behind our global success. We have six
operating regions: North America, Latin America, Africa, Europe, the Pacific, and
Eurasia. Mai samjhati hu, Our company's bottling partners manufacture,
package, and ship to the agents. The agents then transport the products by road
to the stockist, then to distributors, to retailers, and finally to the customer. We
also have an extensive reverse supply chain network to collect leftover glass
bottles for reuse. Thus, saving costs and resources.

Pepsi: oh, comeon supply chain toh haar brand ki hoti hai. Oh god mai ek gossip
batana toh bhul he gyi , In 1975, Coke was , holding the #1 position for decades.
A superior distribution system, effective marketing (before it was called
marketing) and incredible brand loyalty created tons of happy customers.
Pepsi was the new kid on the block looking to prove something. They were
hungry and willing to mix it up. A exec. at Pepsi came up with a bold,
revolutionary strategy to do just that. That idea was the Pepsi Challenge. Pepsi
went inside malls around the country and invited people to do a blind taste test
between Coke and Pepsi. The results were remarkable; people picked Pepsi over
Coke significantly. How cool that was right??

Coke: Well let me share a secret, humari success ke peeche Classic Bottle, Font,
and Logo ek kafi bada reason hai, we organised a competition to create the best
brand identity for our brand, so that we leave a great impression on the
customers’ minds. We have run several successful campaigns as well that have
generated a lot of revenue, like- The recent 'Share a coke' campaign, The
“Always Coca-Cola” campaign, “The World’s Cup” Campaign, brand
sponsorships for American Idol and Olympic games and even FIFA.

Pepsi: oh wao thts good, Pepsi's branding strategy hits different as its
committed to social responsibility. Pepsi kaffi initiatives krta hai jaise
environmental sustainability and community development, which further
enhance its brand image. Consumers are more likely to connect with a brand jo
align krta hai unki values se. Aur rhi baat campaign ki pepsi do have succesful
campaign in india such as- Yeh dil mange more, Pepsi generation, rise up for
women,haar ghoot mai hai swag. Aur jab Bajirao, chulbul pandey aur rockybhai
hai sath toh darne ki kya baat.
Customer: Yaa sure you both, very impressive advertising and sales strategies
indeed, (talking to the audience) kya aap logo ne realise kara? ki how these
companies are such pros at masking their unhealthy products under their
attractive marketing? Aur iss hi professional publicity ki wajah se, in today’s
world, Cold drinks are one of the most popular beverages across the globe.
They are an integral part of our life now. they make you addicted just like
alcohol and cigarettes. Do you have any idea how much sugar a bottle of cold
drink contains? You need to know? how harmful cold drinks can be? Can cold
drinks cause kidney failure and osteoporosis? yes. Critics compare cold drinks
with Toilet Cleaners, is it true. These companies are masterminds behind their
ad campaign and try convincing consumers to buy their product
It has various hazardous implication on your health. Such as,
Empty calories (it doesn’t provide any minerals and nutrients)
Does Not Make You Feel Full and Are Strongly Linked to Weight Gain
Acidic nature- which can erode tooth enamel overtime causing dental issues
Artificial ingredients - colour, flavour, preservatives which can harm your
health
And: Beyond personal health, cold drinks also have a significant
environmental impact. The production, packaging, and disposal of these
beverages contribute to pollution and waste.
But don’t worry, this doesn’t mean that you can’t refresh yourselves with
tasty beverages during these hot summers, there are tonnes of healthier
alternatives that can be chosen! Water, herbal teas, and fresh juices offer
hydration without the harmful additives. And we have one such healthy
alternative for you all today, to save you guys from this scorching heat, so let
us all drink TANG together, to a healthier future!