OBS- Assignment in Marketing Management II
(20 marks)
(Group written submission/ oral presentation)
Pick any one topic, work on it and email /submit hardcopy the written assignment by 28 th Feb., 23. Length is to be
5-7 typed or 10-12 handwritten pages. You may include a few photos if you so desire.
Each group (of 3 people) shall work on a different topic*/organization.
*If you pick the same topic, try to work on a different organization. To finalize, if needed, you may co-ordinate in
your ‘students’ only whatsapp group’.
Originality of the assignment submitted by you will be duly rewarded so avoid duplication.
Visit a convenient store selling different FMCG products, where you can chat with the shopkeeper. Pick up 4
products, which are supplied by different manufacturers. Talk to the shopkeeper about the strategies of the
different companies who supply those products in terms of prices, qualities, margins the retailer earns, visits by
the company people, order placing frequency and techniques, frequency of delivery of goods by the stockiest
/company, sales promotion schemes, promo material support, etc. Prepare a report.
Read the Chairman’s speech of three different companies in the Annual General Meetings and prepare a note on
their strategies. You can get access to the speeches by visiting the websites of the companies.
Visit the websites of two different companies, go through the visions/missions/purposes of the companies. Next
try to find out three different products/brands of the companies chosen, which are in sync with their visions/
missions/purposes. Explain how the products match with the respective vision/mission/purpose of each company
in detail.
Visit Tata Group’s website and find out about the mergers and acquisitions that have happened over the years.
Write down how the companies have undergone transformation in their identity during their journey. Describe
something which has not been covered in the class.
Study three big mergers and acquisitions in the last two years; study the reasons and situations leading up to them
and the benefits they brought to the parties involved. Put that down elaborately.
Find out the mission statements of any three established companies (Indian/foreign) in the same industry and
compare them to find similarities and differences.
What steps are taken now-a-days by companies in response to green issues/environmental sustainability? Pick-up
materials from websites of 3 companies and prepare a report in detail.
Visit websites of any two companies in the telecom services industry and identify the major threats &
opportunities and the strategies adopted by them to face them. Write a report.
Find out the meaning of sustainability. Find out 3 companies which are producing products/services based on
sustainability/recyclability and write about the strategies they have adopted to market them.
Find out the strategies adopted by a marketing company from the time of its inception till date, analyze them and
write them down. Try to mention 8-10 major strategies. Discuss the effects of those strategies. (Some companies
which could be studied are BYJU’s, Dabur, HUL, Coca- Cola, ITC, Nestle, Any Tata Group company, etc.). Try
to furnish pictures in support of the strategies you have chosen to highlight.
Visit websites of any two companies in pharmacy industry and identify the major threats & opportunities and the
strategies adopted by them to face them. Write a report.
There can be several collaborations between companies (e.g. that between Suzuki and Toyota) for increased and
fast growth, while keeping their investments less. Try to find out about such collaborations. Discuss any three in
detail, including the reasons behind going ahead with those.