[Link].

courses
[Link]
WORKBOOK

ACCELERATOR

Accelerate Your Way To

Quit Your 9-5!

FREEDOM ACCELERATOR
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[Link]
FREEDOM ACCELERATOR

FREEDOM ACCELERATOR
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[Link]

5
Closing in the
dm's

FREEDOM ACCELERATOR
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[Link]

INBOUND VS OUTBOUND MODULE 5

How To Get Hot Leads Into Chat Conversations

THE IMPORTANCE OF INBOUND VS OUTBOUND

Goal: Generate “inbound” leads and conversations
Build your following (IG or FB)
Implement your content strategy
Then finally, use the “Best Performing Lead Gen Posts Below” to generate inbound
leads
These are people who are “warmer” who are raising their hand and saying they are
INTERESTED!
Cold outreach is how I started but inbound is way more powerful!
Can cold outreach work? Sure!
If you do “cold outreach” for whatever reason, make sure you know if you are talking to
someone less sophisticated (not influencers, but regular people like you)
Either way, you need to build momentum!

WORKFLOW (PRIORITY OF LEAD GENERATION + MESSAGING)

Purpose: Being strategic about who we start conversations with! (This will
determine the quality of your inbox & lead flow)

1. Clearing the Inbox

a. Make sure everyone is responded to form the last 24-72 hours!
b. Make sure at the beginning of the week you start with a clean slate
2. Follow Ups & Value Based Follow Ups
a. Past sales calls that you didn’t close
i. Try to get them “over the fence” or answer any objections you may have missed
ii. Get them while they are “HOT” or keep them “HOT” & to make sure you are at the
top of mind!
b. Past people that you “pitched” calls with in the DMs but didn’t book
c. Other “Financially Qualified” that you’ve had previous conversations with BUT didn’t
“pitch a call and/or book on a sales call” yet!
3. Lead Generation Posts (Two-Step Comments + Inbound DMs + Infomercials)
4. Instagram Story Polls/Facebook Group Joins (Clear out group requests)

FREEDOM ACCELERATOR
 [Link]
[Link]

INBOUND VS OUTBOUND
1. m MODULE 5
2. m
3. m
4. m
5. Likes/Comments/Story Viewers + from your posts in other FB Groups
a. Start nurturing these people & conversations!
6. Initiating Conversations with IG Followers or Accepting Facebook Friend Requests
a. See what their intent is!
b. (IG) Hey <Name>, I just saw you follow me! Great to connect! Just curious, what made
you want to follow me?
i. Would love to know how I can help and serve you!
1. Give free content to start warming them up + building “Know, Like & Trust” +
be seen as a “Credible Authority” aka one of VALUE!
c. (FB) Hey <Name>, I just saw your friend request! Great to connect! What made you
want to add me?
7. Cold Outreach (LEAST RECOMMENDED)
a. Hashtags, competitor’s posts, FB group outreach
b. Getting potentially qualified people to discover & start following you

REPEAT IT OVER & OVER AGAIN!

(Especially, where you are having success)

Make sure to understand the difference between inbound & outbound! (we will go
over more in following lessons)
Just know “inbound” is more powerful than “cold” outreach
You will need to work hard in the beginning to get that momentum going
No matter the platform, always look for ways how you can create “inbound” leads

FREEDOM ACCELERATOR
 [Link]
[Link]

BEST PERFORMING LEAD GEN POSTS MODULE 5

How To Get Hot Leads Into Chat Conversations

IN-DIRECT OFFER POSTS (SHORT FORM)
OPTION #1
Get [tangible #] of real [insert thing they want]
with only [$] a day.

Who wants the full training free? Say [“WORD of your

Program”]

REASON WHY THIS WORKED:

The word “thousands” paints the picture of a large
tangible number and “with only $2 per day” implies
the prospect will get a lot for a little. Who would
want to get a TON of something for very little
money?
The words “full training” implies the prospect isn’t
getting just some fluff, but a full training for free

OPTION #1
Last time TODAY to get two of my [insert name] and
[insert name] course free [$value] who’s in? [#X]
have already taken advantage!

OPTION #2
Last time TODAY to get my [insert name] course free
[$value] who’s in? [#X] have already taken advantage!

REASON WHY THIS WORKED:

The words “last time today” gives scarcity +
urgency to act now
The words “course free ($4,500)” shows that you
are giving a course for free valued at a certain
amount so basically don’t miss out on getting this
huge thing for free
The words “200+” show a lot of people have
messaged it so it’s popular and a lot of people are
jumping on the “bandwagon” there’s a lot more
people who are apt to follow
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[Link]

BEST PERFORMING LEAD GEN POSTS MODULE 5

IN-DIRECT OFFER POSTS (SHORT FORM) CONTINUED...

OPTION #1
Fastest way to [end result] with [new opportunity]
with absolutely no [thing they hate], [thing they
hate #2], or [thing they hate #3]!

New training for the first [#] who say [“WORD”]

training get access!

REASON WHY THIS WORKED:

The words “fastest way” works well because people
love to get results “fast, easy, simple, quick, etc”
The words “with absolutely NO blank, blank, and
blank” takes away the prospect’s biggest
objections to achieving the end result and the
things they hate doing. So if they can get the end
result they want without the things they hate, it
will be more apt to get their attention
The words “new training” -> people love NEW
things
The words “the first 200” creates “FOMO - fear of
missing out” so it gives people scarcity + urgency
to act now or they will lose out on getting access to
the training.
The words “new 6 figure” actually implants the end
result they want in their brain and gets them to
type it out, wanting it even more

FREEDOM ACCELERATOR
 [Link]
[Link]

BEST PERFORMING LEAD GEN POSTS MODULE 5

IN-DIRECT OFFER POSTS (SHORT FORM) CONTINUED...

OPTION #1
We just had a 2 hour COMPLETE IN DEPTH training of
how to [get end result] as a [insert your ideal
avatar]! Who wants it free before I take down the
replay?

REASON WHY THIS WORKED:

The words “2 hour” adds tangibility as well as gives
people an idea how much value you are giving away
for free
The words “COMPLETE IN DEPTH” shows the
prospect that this isn’t just some fluff you are
giving away, but it’s complete, in-depth, implying
they will get tons of value from it and it’s worth
their time watching
The words “who wants this free before I take it
down” gives scarcity and urgency that if they don’t
act now, they will miss out because the replay will
be taken down

FREEDOM ACCELERATOR
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[Link]

BEST PERFORMING LEAD GEN POSTS MODULE 5

IN-DIRECT OFFER POSTS (SHORT FORM) CONTINUED...

OPTION #1
Who wants their own [insert new opportunity] by the
end of the day? And even better, get [end result they
want] in the first [insert timeframe].

New insane business opportunity. I have a free training

that shows you how it works. Say “I’m in” if you want
access!

REASON WHY THIS WORKED:

The works “who wants their own software company
by the end of the day” implies a few things
This could work very well for affiliate marketing ->
whatever new opportunity you are selling you can
insert it there
Also, getting it by the end of the day implies “fast
and easy” that they can get their business up and
running in 24 hours or less
The words “new insane business opportunity” ->
again people love “new” things but also “insane”
implies just how big this business opportunity is
and being able to get this business going by the end
of the day -> quick

FREEDOM ACCELERATOR
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[Link]

BEST PERFORMING LEAD GEN POSTS MODULE 5

IN-DIRECT OFFER POSTS (SHORT FORM) CONTINUED...

OPTION #1
[before/struggle] to [after/achievement] in
[timeframe] with a brand new program! New FREE
TRAINING - who wants access first? Say “[#] step
training” and I’ll send it over!

REASON WHY THIS WORKED:

The words “$0 to $16,460 in two months” -> enters
the mind where the reader is currently is in their
life and paints a picture of the desirable end result
that they want and they can get in just a short
period of time
The words “new free training” -> people love things
that are “new” and “free:
The words “who wants access first?” -> we always
want to be first, just like when people wait in line
to buy the new iphone
The words “3 step training” implies there is a step-
by-step process to follow which people love
following step-by-step as it’s easy to follow -> just
customize this for how many steps your
video/process has in it

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[Link]

BEST PERFORMING LEAD GEN POSTS MODULE 5

IN-DIRECT OFFER POSTS (SHORT FORM) CONTINUED...

OPTION #1
I created a [#min] video course on how to [get end
result][objection handle]

Want it?

Comment below “WORD” and I’ll send it over!

REASON WHY THIS WORKED:

It includes an end result that people want
The words “45-minute” gives something that is
tangible and paints the picture of how much value
is in the training
The words “from scratch” gets rid of the objection
of “what if I’m just starting out?”
Note: it doesn’t have to be a course, it can also be a
step-by-step training, ebook, blueprint, etc

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[Link]

BEST PERFORMING LEAD GEN POSTS MODULE 5

IN-DIRECT OFFER POSTS (LONG FORM)

[insert big desired end result people your ideal avatar wants]
using [new opportunity/unique way] with [small money or short
timeframe]! (Who wants my NEW COURSE FREE?) First 100 only…

So first of all I spent [X] months building out this COMPLETE course I
will be selling for [$$$value] here in the near future…

Not only that, I invested over [$$$X] from some of the top coaches in
the space to learn how to [achieve end result] [objection handle]...

Not only did I learn this skill, I have invested well over [$X] in [new
opportunity/unique way] to learn this by experience as well…

WHY in the world would I give this out for FREE….

…So I was [insert reason why you are doing this in the first
place for the people who are skeptical] and I wanted to come up
with the BEST BONUS EVER….

I am giving out this COMPLETE course 100% free to the first 100 who
take the new [insert name of the event] which is 100% free to
join…

This [insert what it is] is perfect for [insert ideal avatar] looking to
get in the online space and even for [insert other avatar] looking to
[achieve end result]...

[insert reason why this is happening/going on]...

So the first to say “WORD” will get access to my new [insert name]
course absolutely free…

Once you make a comment, I will personally reach out to you to make
sure you are set up for the [event] and more importantly get my
course FREE…

For a quicker response, Please message me that you are interested in

my [name] course…

[insert branded ending - inject personality]

FREEDOM ACCELERATOR
 [Link]
[Link]

BEST PERFORMING LEAD GEN POSTS MODULE 5

IN-DIRECT OFFER POSTS (LONG FORM)

REASON WHY THIS WORKED:

It hooked people’s attention with a big end result that people want - but it was also
counterintuitive b/c it was achieved with such low monetary/time investment compared to what
was achieved
The words “spent 4 months building it out”, “will be selling it for $2,000+” and “invested over
$25,000+ in coaches” shows prospects that this isn’t some fluff course, and that they better act
now or else they will pay $2,000+ in the future
The words “why in the world would I give this out for free” gives the reason why he is giving it for
free, answering the objection the skeptics have of “why give this all for free, what’s your intention
you are hiding?”
The words “the first 100” gives people FOMO - fear of missing out and scarcity + urgency to
act/message now

FREEDOM ACCELERATOR
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[Link]

BEST PERFORMING LEAD GEN POSTS MODULE 5

IN-DIRECT OFFER POSTS (LONG FORM)

Who wants to [achieve end result] WITHOUT [big objection or
thing your ideal hates]? Doing something NEW called [new
opportunity]! (FIRST 200 GET ACCESS)

For those who don’t want to [thing they hate] and you JUST want to
[achieve end result] (LISTEN TO THIS)

[insert story about how you found out about this “new
opportunity” that you never heard about…in this case it’s “E-
Farming”]

I was super intrigued about how he gets [end result] without [the
thing your audience hates] (I WAS A BIT JEALOUS) haha

Anyways, I convinced him to do a special LIVE training for you guys this
THURSDAY for 200 people…So far there are 100+ registered. First
come first serve…

If you want access to this say “WORD” and I will personally send you
the link to get access to this here in the next few days…

REASON WHY THIS WORKED:

It mentions a “new opportunity - E Farming” that
people have never heard about before so it
intrigues them
The words “I convinced him to do a special LIVE
training” implies that this is “special” and won’t
happen again, only this one time
The words “for 200 people…so far there are 100+
spots registered” shows a few things: spots are
limited so sign up now giving scarcity + urgency,
but also that 100+ already registered so it’s
popular and people want to follow the crowd.

FREEDOM ACCELERATOR
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[Link]

BEST PERFORMING LEAD GEN POSTS MODULE 5

IN-DIRECT OFFER POSTS (LONG FORM)

Just created the MOST in depth FREE [new opportunity] training I
have ever made! (Who wants it?)

I have never created something so in depth….(Complete A to Z)

I literally show you how I [insert end result achieved] using [unique
mechanism/way] as the core of my [insert what it was for]...

Free for a LIMITED TIME!

First 300 to say “I WANT YOUR LATEST TRAINING” down below and I
will send you my brand new A-Z training…

LETS GOOOO!!!!

REASON WHY THIS WORKED:

People love things that are “in-depth” “free” and
takes them from “A -> Z” to help them achieve
some end result…notice he repeats those
buzzwords multiple times through the post…as well
as saying “I’ve ever made” -> you can feel his
energy through the computer on just how excited
he is to share this, and if he is this excited, them
I’m excited to know what it is and find out more
The words “Free for a LIMITED TIME!” as well as
“the first 300” gives the prospect FOMO - fear of
missing out and scarcity + urgency to act now

FREEDOM ACCELERATOR
 [Link]
[Link]

BEST PERFORMING LEAD GEN POSTS MODULE 5

IN-DIRECT OFFER POSTS (LONG FORM)

[Before] to [After] [insert feature] LIGHTING FAST! (For [insert
Avatar])

I now [insert authority statement showing you’ve done it] and

this method works every time! I have a COMPLETE in depth training on
how to [insert end result] very quickly…

I will show you everything you need to know to get started on [new
opportunity]...

Want it FREE? Say “WORD” and I will send it over…

REASON WHY THIS WORKED:

The words “lightning fast” implies the reader can
get from their current situation (the before) to
their desired situation/end result they want to
achieve (after)
The words “I now manage 9 channels” shows that
Jonathan is an expert and authority in his field,
getting people to wonder “How do you do it?”
The words “compete, in depth, show you everything
you need to know and very quickly” shows people
that they aren’t getting some fluff and that they
will be able to get the promised end result, fast
The image of Jonathan with his baby is a “hook” in
itself that gets people to stop and pay attention

FREEDOM ACCELERATOR
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[Link]

BEST PERFORMING LEAD GEN POSTS MODULE 5

IN-DIRECT OFFER POSTS (LONG FORM)

[insert end result in a quick time frame]! This new training is for
[insert avatar] or for anyone that [insert your other ideal
avatar]!!

This method is something I’ve been doing since I started back in

[insert year]…

It’s one of the most underrated and forgotten ways to [achieve end
result] with [new opportunity/way] AS FAST AS POSSIBLE without
[objection/thing they hate]...

I even prove that I used [insert what you did to prove this still
works] to [achieve benefit] with this method (IT STILL WORKS)

If you want to see the complete step by step on how this works for
FREE…

Say “WORD” and I will send it over…

REASON WHY THIS WORKED:

“$200 in your first 24 hours” is a quick, achievable
result in a short time frame for the ideal avatar
The words “ this method I’ve been doing since I
started back in 2019” as well as it’s “underrated”
and “forgotten” shows people that this strategy is
proven and that they may not know what it is so it
gets them curious and intrigued
He is also taking out the objection of “does it still
work?” by saying he proved it still works
Also people want “step by step” trainings and
processes that they can follow

FREEDOM ACCELERATOR
 [Link]
[Link]

BEST PERFORMING LEAD GEN POSTS MODULE 5

DIRECT OFFER POSTS (SHORT FORM)

I’m looking for [#X] [avatar] who want [end result] in [timeframe
or using new opportunity/unique way]

DM me “WORD” and I’ll reach out to see if it’s a good fit to help you!

REASON WHY THIS WORKED:

This is a “direct offer” post to where people
“apply” to work with you or for your help
This works well because of the “positioning” of
them having to sell themselves to you as to why it’s
a good fit for them to get help from you
Also, when spots limited to a certain number with a
end result that your ideal avatar wants to achieve,
people will desire it more and want to work with
you

FREEDOM ACCELERATOR
 [Link]
[Link]

BEST PERFORMING LEAD GEN POSTS MODULE 5

DIRECT OFFER POSTS (LONG FORM)

So here’s the deal, I will be opening up a few more spots for my
signature coaching program…Already released to [insert where it
was released] [insert when it was released]...

I only want to work with people that are serious about [achieving end
result]

But a [thing] that allows you [insert transformation they want]

So [name of program] is designed to take you from

[before/struggle] to [end result/achievement]...

…EVERYTHING you ever needed to [insert end result] the right way
and most importantly have 90% to 99% of the work done for you
after you have finished the program.

There are [#] major phases to this and each phase is designed to get
you to the next level…

For example:

Phase 1: [Name & end result/benefit]

Phase 2: [Name & end result/benefit]
Phase 3: [Name & end result/benefit]
Phase 4: [Name & end result/benefit]
.
The goal of this program is not only to help you [achieve end result]
as quickly as possible, but more importantly help you build a [desired
thing] EXACTLY how I did it using [new opportunity/unique way]...

Yes this is a beginners program but it’s also designed for those who are
stuck [insert struggle] and they want to [achieve end result]

If you are serious about working with me (By the way, the last coaching
program I had was back in [insert year] then I want you to drop
“WORD of program”

FREEDOM ACCELERATOR
 [Link]
[Link]

BEST PERFORMING LEAD GEN POSTS MODULE 5

DIRECT OFFER POSTS (LONG FORM)

I will show you how you can get on a call with me to see if this program
is right for you…

I am beyond excited to help a small group of people to help them

[achieve end result] and if you are ready to work with me personally,
please let me know below…

[branded ending]

REASON WHY THIS WORKED:

This is a “direct offer” post so everyone reaching
out knows that there is money involved and that
they have to invest in a program if they want to
achieve the promised end result
Also, the words “few spots”, “only work with people
who are serious” and “helping a small group of
people” gives people FOMO - fear of missing out as
well as scarcity and urgency. They want to be one
of those few people.
People love “done for you” especially from an
expert who has achieved the results. As humans we
would much rather have a fast result then have to
do all the work. We want the shortcut.
The words “get on a call with me to see if this
program is a good fit) is a strong “position” play
letting them know they need to apply, qualify and
have it actually be a good fit so they will want to
sell themselves to you.

FREEDOM ACCELERATOR
 [Link]
[Link]

DM SCRIPT BREAKDOWN MODULE 5

Important Points For Using This

Script Successfully

Goal: Use the script as a framework to sell your course

through the Dms
Not every conversation will be the same
Main things you’re trying to find out: Where they are
from, what they do, what’s their goal & struggle (to
create the “GAP”), and if they are financially qualified
to even get on a call + why is now the time to change
Treat everyone like a normal human being, like you are
having a conversation at the bar
Respond ASAP! - Get them while they are “HOT” and
online if possible!
For every message
#1 - Acknowledge what they said
#2 - End up with the next logical question in the
script
He who asks the questions is in control of the
conversation
The script works regardless of the platform (IG, FB,
Manychat, etc)
You might SUCK at first, and that’s okay! It’s a
numbers game + but also a skill you need to develop!
If you master this skill, it will be HIGHLY PROFITABLE
& IMPACTFUL for your business and your life!
FREEDOM ACCELERATOR
 [Link]
[Link]

DM SCRIPT BREAKDOWN MODULE 5

Workflow (Priority of Lead Generation + Messaging)

Purpose: Being strategic about who we start conversations with! (This will determine the
quality of your inbox & lead flow)
1. Clearing the Inbox
a. Make sure everyone is responded to from the last 24-72 hours!
b. Make sure at the beginning of the week you start with a clean slate
2. Follow Ups & Value Based Follow Ups
a. Past sales calls that you didn’t close
i. Try to get them “over the fence” or answer any objections you may have missed
ii. Get them while they are “HOT” or keep them “HOT” & to make sure you are at the
top of mind!
b. Past people that you “pitched” your course to in the DMs but they didn’t buy
c. Other “Financially Qualified” that you’ve had previous conversations with BUT didn’t
“pitch” your course to yet or send the Google Doc
3. Lead Generation Posts (Two-Step Comments + Inbound DMs + Infomercials)
4. Instagram Story Polls/Facebook Group Joins (Clear out group requests)
5. Likes/Comments/Story Viewers + from your posts in other FB Groups
a. Start nurturing these people & conversations!

FREEDOM ACCELERATOR
 [Link]
[Link]

DM
1. m SCRIPT BREAKDOWN
MODULE 5
2. m
3. m

W4.o mr k f l o w ( P r i o r i t y o f L e a d G e n e r a t i o n + M e s s a g i n g )
5. m
6. Initiating Conversations with IG Followers or Accepting Facebook Friend Requests
a. See what their intent is!
b. (IG) Hey <Name>, I just saw you follow me! Great to connect! Just curious, what made
you want to follow me?
i. Would love to know how I can help and serve you!
1. Give free content to start warming them up + building “Know, Like & Trust” +
be seen as a “Credible Authority” aka one of VALUE!
c. (FB) Hey <Name>, I just saw your friend request! Great to connect! What made you
want to add me?
7. Cold Outreach (LEAST RECOMMENDED)
a. Hashtags, competitor’s posts, FB group outreach
b. Getting potentially qualified people to discover & start following you
c. ***Can work great if you lead with value
REPEAT IT OVER & OVER AGAIN! (Especially, where you are having success)

GET THE SCRIPT HERE

GET DM EXAMPLES HERE

FREEDOM ACCELERATOR
 [Link]
[Link]
MODULE NOTES

MODULE 5

MODULE CORE TAKE AWAY:

MODULE TO-DO LIST

MODULE NOTES

FREEDOM ACCELERATOR