CNN International

2019 Partnership Opportunities

CNN INTERNATIONAL
Introduction

1.7b+ 155m+
The most followed news
CNN International is the world’s leading TV & Digital news Global Monthly Page Views:
destination, producing high quality, credible content that brand on social media
Across Total Sites
empowers and communicates effectively, with a wide range
of audiences from decision makers to affluent influencers
globally.

As a leading global voice, CNN is the destination to ensure

your brand is at the forefront of your audience’s mind. Our
remarkable content has allowed us to gain an outstanding
reach over the years. We are everywhere, and our audience
portfolio is diverse.
15.9m 323m+Passengers in
CNN brings the world together like no other and has the Monthly Unique Browsers:
60 airports
capabilities to reach parts of the world that no one else can. CNN International

476.9m
Households &
Source: Facebook Insights / Twitter Analytics – 2nd Aug 2018. Apple News – Apple News Portal. Google Amp Hotel Rooms
Domestic, Google Newsstand and Facebook Instant Articles – Adobe Reports & Analytics.
CNN TV Global
CNN #1 CONTENT
Finding the Right Solution
CNN International offers a variety of platforms and products to
propose an array of relevant and bespoke content solutions.

CNN Vision our editorial department, have been producing

unparalleled content for over 37 years. They generate high quality
and engaging content allowing sponsors to align with it on both
TV and digital.

CNN Create, our award winning, in-house branded content studio,

help us tell your brand story in a compelling and engaging way.

Great Big Story (GBS), our social video platform, tell unique and
untold stories. Their cinematic and bespoke short films celebrate
inspiring, surprising and flat-out amazing narratives from around
the world: [Link]

Through our different platforms, we allow brands to align

themselves with bespoke Vision and GBS productions, as well as
craft tailored branded content solutions with Create.
CNN’S PRODUCT SUMMARY BRANDED
CONTENT
We offer a 360° Experience SPONSORED SPONSORSHIP
CONTENT VIDEO NATIVE
DISPLAY
CNN offers high-end content platform solutions for every CELTRA
marketing goal and objective. With strong editorial expertise
for social, digital and broadcast, CNN can offer high-quality,
CONTENT
bespoke campaigns for your brand.

CNN International can offer campaigns for TV Commercials up

to 2 minutes in length, airing around relevant programming
and at key times to ensure maximum exposure. Corporate SPONSORED
EDITORIAL
spot campaigns can also be show/time specific, and they can
be strategically placed First-in-Break or Last-in-Break to
EDITORIAL
ensure a high impact broadcast campaign.

Across our premium online verticals and social platforms CNN

offers various existing and bespoke sponsorships allowing you SPOT PLACEMENTS SPONSORSHIP
to align your brand with the most pertinent content, told in an SEGMENTS
engaging way, to reach audiences across all devices. PROGRAMME VIGNETTES
TARGETING
ORIGINAL
TIME
PROGRAMMES
ROTATIONS

* Total finalized media schedules dependent upon selection of feeds for campaign.
TV
CNN’S BROADCAST ADVERTISING
Our International TV Reach
EUROPE
CNN is the #1 leading International News publisher,
[Link]
Households &
159.7M Households &
Hotel Rooms
16.7M*
Hotel Rooms
reaching in excess of 375.1Million* TV households & MIDDLE EAST Households &
hotel rooms worldwide. 56.7M Hotel Rooms

CNN’s global resources allow us to cover the world’s

S. ASIA
biggest stories providing an unrivalled depth of content AFRICA Households & 50.5M Households &
Hotel Rooms
and allowing our consumers to access it across our TV 20.7M Hotel Rooms

feeds. A broadcast brand campaign on CNN

International not only aligns your brand with a powerful
media vehicle, but a partner in growth.
LATIN AMERICA
Households &
27.3M Hotel Rooms
ASIA PACIFIC
CNN enables your brand to air across CNN 43.4M Households &
Hotel Rooms
Internationals’ regional feeds, reaching audiences in:
Europe, Middle East, Africa, Asia Pacific, Latin America
and North America feeds.

Source: Turner Q2 2017

*Total 24-hour TV household and hotel room distribution. (Partial household distribution: 34,627,000. TV
households across EMEA and 1,000,000 in Sri Lanka).
** CNNI is also available via CNNGO to 86M North American Pay-Tv Subscribers
 DIGITAL ADVERTISING
CNN delivers to a digital-savvy audience

CNN has pioneered global news storytelling for over 30 years, and whilst
208.9m 34.5m
Monthly Unique Users
that remains core to our offering, our content goes beyond the
Monthly Page Views headlines to tell stories across our networks that consumers want to
Across CNN Across CNN read, watch and share.
International International
Content verticals developed for the global upscale audience offer our
consumers the complete insight they need into the areas of Business,
Sport, Travel, Luxury, Technology and Lifestyle. CNN Digital also enables

#1 74%
of our audience state
your brand to engage with audiences across Amazon, Apple TV and
Apple News.
News outlet for
Millennials they are “constantly CNN is exulted to have an unrivalled affinity to an audience that is
(Aged Between 18-34) connected online” young, outspoken, adventurous and digitally-savvy.
[INDEX 118]

51%
of monthly CNN Digital
consumers are Tech
Enthusiasts
[INDEX 127] Source: Adobe Analytics August 2017 - August 2018
HIGH IMPACT
Digital Solutions

✓ Contextual targeting to key content verticals

✓ CNN AIM Data-driven campaigns to target key audience segments

✓ IAB Standard ads across all devices

✓ Video pre-roll available across all content

✓ Bespoke rich media ad production available

✓ Native advertising

✓ Branded content

✓ Roadblocks / Takeovers

*An Example Advertising Solutions for Automotive Brands.

NATIVE CONTENT
Integration

Optimised for mobile, engagement and video views; native ads offer the best environment to
showcase your brand alongside CNN editorial material. Through native advertising the content
will be elegantly integrated to CNN, placed & styled for a more organic audience experience.
The look & feel of the content does not feel like a paid advertisement.

Native campaigns can run native placements as click-outs to their own site or articles and/or
videos (see example right).

As added value, your brand will work in partnership with CNN‘s award winning production
team, CNN CREATE, to develop Native Content that will focus on your key initiatives.

Mock–up (Right) for illustrative purposes only

OUR SOCIAL FOOTPRINT
CNN’s Reach

CNN has ranked as the number one social news outlet in the US for more
75m
Followers @CNN
than four years, with more fans and followers than any other competitor.

#1 Most followed News Brand on Twitter with

25m 2.5m
Followers @CNNtravel
95Million followers across CNN’s Main Accounts. Followers @CNNi

#1 Most followed US News Brand on Instagram

with 5Million followers.

#1 News brand on Facebook with 48Million Facebook

fans across CNN’s Main Accounts.
1.2m
Followers @CNNAfrica
450k
Followers @CNNsport

390k
Followers @CNNstyle
 OUR AUDIENCES
Affluent, Influential, Globally-Minded

64% 62% Even against an already affluent universe, CNN clearly over-
indexes for senior management, business decision makers,
Are Are
investors, and international travelers, making CNN a leading
University Educated Managers/Professional
global voice.
(Index at 107) (Index at 111)
Our CNN Audience are Multi-Platform Consumers:

✓ 64% are University Educated (Index at 107)

✓ 62% are Managers/Professionals (Index at 111)

✓ 67% are International Travellers (Index at 116)

✓ 71% are Private Investors (Index at 110)

71% 67% ✓ 88% are Smartphone Owners (Index at 102)

Are Are International
Private Investors Travellers ✓ $157k Private Investment Mean Value* (Index at 12)
(Index at 116) *Excluding Mortgage/Home
(Index at 110)

Base: All respondents Universe: 72,642 (sample: 54,348) Source: Ipsos Affluent Survey
Global 2016 (Total 49 Market’s)
 CNN AIM
BUSINESS DECISION MAKERS FASHIONISTAS Our Bespoke Audience Targeting Tool
WANDERLUST LUXURY TRAVELLERS

INVESTORS MOBILE GENERATION Exceptional content generates exceptional audience data.

C-SUITE
SPORT ENTHUSIASTS Our editorial excellence, combined with CNN’s unsurpassed global
reach, means our cross-platform audience solution can meet any
marketing goals. Audience targeting takes content, device &
behaviour data to understand your audience, delivering ads with
the right timing, experience and context.

CNN International utilizes the most advanced ad-tech and data

techniques, combining social, referral, search and demographic
data to deliver unbeatable highly targeted audiences at scale, to
over 70 defined segments. CNN ensures your integrated campaign
reaches the right users on their mobile, tablet or desktop.
CNN CREATE
Our Branded Content Studio

CNN CREATE is our award winning in-house branded content

studio, with the capabilities to film, edit and produce short
films and commercials, extending to a wealth of digital content
and assets.

CNN CREATE is here to tell your story.

We know our audience very well so all content will be

produced to ensure it has the CNN tone and voice to ensure
maximum engagement. All content is created in partnership
with your brand, consultatively factoring your marketing and
communication strategy while developing the content.

All the content will be stylishly and seamlessly integrated into

our linear and digital platforms.

Examples can be made available on request.

 CNN VISION
Our Editorial Solution
SPECIAL VIGNETTES
60 SECOND QUESTION
SHOWS FIVE REASONS TO LOVE
60 SECOND ECONOMY
Behind the great footage, CNN Vision is CNN international’s
60 SECOND VACATION
prime producer of features and factual programming. Vision
AND MORE
have over 50 full-time staff working from eight production
hubs located in four different time zones. This team delivers
more than 1300 hours of television for the network and more
than 650 pieces of content to [Link] through verticals like
Sport, Style, Travel and Business.

ONLINE SOCIAL
SPONSORSHIPS POSTS
 GREAT BIG STORY
Introduction
Great Big Story is a social-first CNN owned platform telling the untold,
overlooked and awe-inspiring stories around the world in ways nobody
else can.

Our stories inspire curiosity, positivity and wonder to bring people

closer together and make the world feel smaller.

We offer our partners unparalleled opportunities to create deep, lasting

relationships with people when they are most receptive to their brand.

10M DEDICATED FANS WORLDWIDE

+107% YOY
42% of GBS’ audience is interested in new technologies.

24% of GBS’ audience would like to start their own business.

390M GLOBAL AUDIENCE REACH
+94% YOY
64% of GBS’ audience take an action after watching
2.3B MULTIPLATFORM VIEWS
+167% YOY
sponsored content.

29 years average age of GBS audience with $103k

Median Income.

Source: comScore, Facebook Analytics, YouTube Analytics

LAUNCHPAD
Content Distribution

What is Launchpad?
Launchpad is a first-of-its kind. Launchpad is a tool that uses Turner-wide audience
data to distribute branded social content to the people who are most likely to
engage with it. We place the branded content directly into people’s social feeds
and guarantee a minimum number of video views or impressions.

Why is it valuable?
We will use this tool to leverage and distribute the campaign’s content to ensure
that it is seen by real, relevant consumers within the target demographic.
CNN INTERNATIONAL
Digital Ratecard

AD UNIT

CINEFLEX LEADERBOARD VIDEO

SITE SECTION BIG SKY UNIT TEADS
UNIT ½ PAGE GALLERY
MPU BILLBOARD
300 x 600 PRE-ROLL (&
300 x 250 970 x 90 728 x 90 970x250/ 970x90 to INREAD
300 x 1050 GALLERY AD SYNC WHERE
970x418* AD
APPLICABLE)
CNN Home Section fronts $50 $80 $66 $34 $80 $130 $70 $90
International, Page/ROS & only
[Link] & All Sections
CNN Verticals
(CNN Business)

Road Blocks IAB Standard $37 970x90, 728x90, 970x250, 300x250

(Homepage & IAB Standard $45 (Note these are the ad formats
Section Fronts + Super Zone available not the total number of ad
– Not including positions which are section
domestic site) IAB Standard $55 dependent)
ATF Sync $120
Full Page Sync $170
Syncing Ads
Global or Regional IAB Standard Units
Targeting
CNN INTERNATIONAL TV
TV Ratecards

EMEA ASIA
CNN INTERNATIONAL TV
TV Ratecards

S. ASIA AND N. AMERICA LATIN AMERICA