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Qualitative Research Design Overview

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0% found this document useful (0 votes)
24 views3 pages

Qualitative Research Design Overview

Uploaded by

Emerson Pillos
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
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CHAPTER 5: UNDERSTANDING DATA

AND WAYS TO SYSTEMATICALLY


COLLECT DATA

- useful way of gaining access to feelings,


Lesson 1: Qualitative Research Design thoughts and experience in order to analyze
them.
Qualitative Research Design
Narratives are tales of experience or
- An umbrella term for a various range of
imagination and come naturally to human
approaches and methods, w/c vary
beings.
consistently in terms of focus,
assumptions about the nature of Examples of Research Titles:
knowledge and the role of the
 Enhancing the transparency of
researcher.
Accounting Research: The Case of
1. Ethnography – direct description of a group, Narrative Analysis
culture or community.  The Narrative Research Trail: Values
and Ambiguity and Relationships
- studies groups of people that share a common
culture (Leedy and Omrod, 2001) 4. Phenomenological Study

Examples of Research Titles: - the purpose is to understand an experience


from the research participant’s point of view
 Study of the cultural heritage of the ( Leddy and Omrod, 2001)
Kankaneys of Dalipay, Batangas,
Benguet of Dr. Liza Daoanis - Examples are comfort women during WWII,
 A Story of High School Inclusion: An rehabilitated drug dependents or
Enthographic Case Study rescued trafficked women.
 Bagong Silang Community: An 5. Case study
Enthographic Study of Strategies of
Survival - studies a person, program or event in a
defined time frame.
2. Grounded Theory (GT) – an approach that
generates and modifies a theory. - examples are case studies of drug
rehabilitated teenagers, transgenders, gay
- method of discovering new theory marriages, success stories
- data are collected through non-standardized 6. Content Analysis
interviews & participant observation but also
by access to other data sources. - a detailed systematic examination of the
contents of a particular body of materials for
- the researcher builds theory by making the purpose of identifying patterns, themes and
comparisons. biases.
Examples of Research Titles: - examines choice and use of words from which
 Perceptions of Filipino Women and Men concepts or images are vividly derived.
on Intimate Partner Violence - it looks at the relationships between words
 Becoming Selfless: A Grounded Theory and their meanings, stressing the system of
of Commitment to Service relations between words as a source of
3. Narrative Inquiry – includes stories that meaning.
reflect on people’s experience and the meaning - examples can be the examination of word
that this experience has for them choice and use of words in the SONA of
Philippine Presidents, or speeches in political
conventions
Lesson 2: Sampling Procedures -example is measuring the age distribution of
persons residing in a given locality
Qualitative Sampling
d. Systematic Sampling
The primary goal of sampling is to get a
representative sample, or a small collection of - researcher selects every nth member after
units or cases from a much larger collection or randomly selecting the first, through nth element as
population, such that the researcher can study starting point.
the smaller group and produce accurate
C. PURPOSIVE SAMPLING
generalizations about the larger groups.
- researcher uses it to select unique cases that are
2 General Categories
especially informative.
1. NON-PROBABILITY SAMPLING
-example is selecting only the students who are
a. Convenience Sampling – involves involve in teenage pregnancy
choosing of the researcher.

Ex: people-in-the-street interviews,


Lesson 3: Data Collection and Analysis
snowball or friendship pyramiding
Procedure
b. Quota Sampling
Primary Data Collection Techniques
- samples a population that has been
1. Interview
subdivided into classes or categories.
- participants are prodded to talk about
-example is a survey in w/c the
their experiences, feelings, beliefs,
researcher desires to obtain a certain number of
outlooks, etc.
respondents from various income categories
a. Structured interview - use a set questions
c. Judgemental Sampling
by the researcher.
- the researcher uses his/her own “expert”
b. Unstructured interview - use open-ended
judgement.
questions which the interviewee or research
-example is the study of poterntial users of a participant answers freely
newsl recreational facility that is limited to
c. Semi- structured Interview - use both closed
those persons who love within the vicinity.
and open-ended questions
2. PROBABILITY SAMPLING
2. Participant Observation - the researcher
a. Simple Random Sampling immerses himself/herself in the natural setting
of the research participant.
- the researcher must have a list of all members
of the population of interest. Form this list, the
sample is drawn so that each personnhas an 3. Focus Group Interview - 6-8 persons
equal chance of being drawn participate in the interview.

b. Stratified Random Sampling


4. Observational Evaluation - the researcher
- involves categorizing the members of the may or may not participate in activities of the
population into mutually exclusive and
group being observed. But mostly, observes
collective exhaustive groups.
and records with the verbal and non-verbal
-example is determining the average behavior of a person or group of persons.
income earned by vendors in a city <<<

5. Biography/Autobiography - personal
c. Cluster Sampling
biographies offer a rich source of data or
- the groups are defined in order to maintain evidence that can shed light or provide
the heterogeneity of the population. tentative answers to research questions.
- example is a diary

Data Analysis Procedures

1. Coding -the research analyst reads the data,


and marks segments within the data; this may
be done at different times throughout the
process.

2. Recursive Abstraction - datasets are


summarized

3. Content or Discourse Analysis - the most


basic technique is counting of words, phrases,
or coincidences of tokens within the data.

4. Computer-Assisted Qualitative Data


Analysis Software
- this has replaced the detailed hand coding and
labeling of the past decade.

Common questions

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Grounded theory differs from phenomenological studies in its approach to theory development as it emphasizes the discovery and modification of theory through systematically collected data, often using non-standardized interviews and participant observation. It builds theory by making comparisons within the data itself. In contrast, phenomenological studies aim to understand an experience from the participant's point of view without initially intending to generate a theory, focusing instead on capturing the essence of experiences .

A researcher might choose content analysis over other qualitative research methods because it is a systematic approach to analyzing the content of communicated material to identify patterns, themes, and biases. This method is particularly effective when the research goal is to examine the choice and use of words, the prevalence of themes, or to detect biases in texts or other media. Content analysis provides a means to quantitatively measure qualitative material .

Coding enhances the data analysis process in qualitative research by allowing the researcher to organize and categorize large volumes of data into meaningful segments. This systematic approach facilitates the identification of patterns, themes, and relationships within the data, making the analysis more manageable and structured .

Ethnography is distinct from other qualitative research methods because it provides a direct description of a group, culture, or community by studying groups of people that share a common culture. This method involves the researcher immersing themselves in the community to gather data through observation and interaction, which contrasts with methods like narrative inquiry that focus on personal stories, or grounded theory that aims to generate new theories through data analysis .

Systematic sampling would be preferable to simple random sampling in scenarios where a full list of the population is available, and the researcher seeks to achieve better coverage of the population by selecting every nth member. This method is particularly useful when the population is large and evenly distributed, making it more efficient and simpler than random sampling .

The potential advantages of using convenience sampling in qualitative research include ease of access and cost-effectiveness, as participants are readily available to the researcher. However, it poses significant risks, such as potential biases since the sample may not accurately represent the broader population, thus limiting the generalizability of the research findings .

Computer-assisted qualitative data analysis software can improve the efficiency of research by automating the coding process, thereby saving time and reducing human error. These tools often include advanced features for managing, searching, and organizing data, enabling researchers to analyze large datasets more quickly and reach conclusions more effectively .

Ethical considerations when using participant observation include ensuring informed consent, maintaining confidentiality, and avoiding any harm to participants. The researcher must also be aware of the potential for observer bias and the impact of their presence on the behavior of participants, striving to minimize any influence caused by their involvement in the natural setting of the study .

A researcher can effectively use judgmental sampling by leveraging their expert judgment to select participants who are especially informative or possess specific characteristics that align with the study's goals. This approach is effective when the research requires in-depth understanding of particular subgroups, such as residents who use local facilities frequently, thereby providing rich data that are particularly relevant to the research question .

The use of narratives in research provides a deeper understanding of individual experiences by capturing detailed personal stories that reflect individuals' experiences and the meanings they attribute to those experiences. Narratives allow researchers to gain insights into feelings, thoughts, and subjective experiences, facilitating a more profound comprehension of the personal and emotional dimensions of the subjects under study .

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