INNOVATION & DESIGN THINKING ASSIGNMENT (JAIPUR FOOT)
Sharlabh Kori submitted to: [Link] Mahajan
A vision
To enable the disabled to regain their mobility and dignity and become self-respecting,
productive members of society—in other words, to restore the glory of life—Bhagwan
Mahaveer Viklang Sahayata Samiti (BMVSS) wants to provide for their physical, economic,
and social rehabilitation.
Mission
Through its facilities, outreach programs, and rehabilitation camps in India and overseas,
Bhagwan Mahaveer Viklang Sahayata Samiti (BMVSS) aims to: Supply prosthetics or
artificial limbs, calipers, and other physical aids and appliances, at no charge, to as many
disabled people as possible.
Chakku 7C’s for Jaipur Foot
[Link] Cause
The founder of BMVSS, Mr. DR Mehta, experienced a painful event that gave rise to the
society. One of his legs was crushed in a traffic accident that left him seriously injured. He
managed to save both his life and limb. He became aware of the obstacles that the disabled,
especially the poor, must overcome in order to obtain prosthetic limbs.
In 1975, he founded BMVSS to supply artificial limbs with the goal of rehabilitating the
underprivileged, alleviating suffering for others who had undergone accident-related trauma,
and bridging the gap in consciousness.
2. The context
Most existing prosthetic legs are quite expensive, making them inaccessible for many people
living in impoverished nations like India. Recognizing the issue and the disparity in
affordability, Jaipur Foot offers individuals in need inexpensive or free prosthetic limbs,
calipers, or other physical assistance. The goal is to assist individuals who are unable to assist
themselves. After receiving an amputated limb, the recipient will be able to support
themselves and their family.3. The Comprehension
Gain comprehension of the requirements of the patient by em pathetically stating the issue
and accurately articulating it. Amputation victims' emotional and functional demands as well
as the financial burden on the affected individual should be taken into consideration.
4. The Check
Evaluate and improve prosthetics' functionality and design (durability and adaptability) on a
constant basis. actively cooperating and seeking professional guidance on the materials to be
used.
5. The Concept
Make prosthetics with inexpensive materials and design thinking techniques.
6. The Arts and Crafts
For prostheses that are both affordable and useful, consider materials like wood, rubber, and
vulcanized rubber coating.
7. The connection
Partner with groups to find cost-effective solutions, work with charity to offer complimentary
fittings, and expand services to individuals in need around the world.
Jaipur Foot's Stage 1 customer journey map: Awareness Touchpoints
Hospital-community partnerships and health centers
Media campaigns and coverage on social media
Customer actions: Through web, radio, and TV commercials, as well as community
outreach activities, people learn about Jaipur Foot.
Word-of-mouth marketing: Amputee families find out about the organization via
recommendations from medical professionals or through word-of-mouth.
Stage 2: Consideration Touch points:
Mobile Medical Clinics
Educational Workshops: Conduct seminars to inform prospective customers and their
families about the advantages and cultural nuances.
Customer actions include gathering information on design, cultural sensitivity, and
success stories from those who attend instructional seminars.
Stage 3: Acquisition Touch points:
Camps for Prosthetic Fitting: Arrange camps that offer free fits and initial trials for
prosthetics. Working with Rehabilitation Centers
Collaboration with non-governmental organizations
Referrals: After having a good experience at the fitting camps, people choose to try
Jaipur Foot's prosthetics. Jaipur Foot is suggested by medical experts to speed up the
acquiring procedure.
Stage 4: Service Touch points:
Establish a customer support helpline where consumers may contact you with questions,
complaints, and scheduling of follow-up visits.
Create a mechanism for follow-up.
Stage 5: Loyalty Touch points:
User Community Events: Plan get-togethers for Jaipur Foot users to exchange stories and
foster a feeling of belonging.
Offer loyalty programs that offer discounts on upgrades or supplementary services to
loyal customers.
Developing a feeling of inclusion
Observations:
Varied user needs based on demographics, lifestyle, and occupation.
Emotional and psychological impact of limb loss.
Limited accessibility to information and services in rural areas.
Insights:
Tailored solutions and empathetic support are crucial.
Targeted outreach and educational programs needed in rural regions.
Ongoing support and follow-up enhance user experience.
Framing: Addressing the diverse needs of users through personalized solutions and
comprehensive support programs, ensuring accessibility and empathy across all interactions.
Ideation:
Provide educational and awareness materials in regional languages.
Create outreach units that are mobile to assist rural communities.
Establish virtual discussion boards for users to exchange their experiences.
Prototyping:
Create and evaluate bilingual pamphlets and web materials in local languages.
Pilot outreach mobile units in certain rural locations.
Release a test version of the online assistance forum to gather input from users.