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Green Purchase Behavior Insights

The document reviews two studies on green purchase behavior. The first study surveyed 400 Pakistani students and found they were willing to buy green products if price and quality were acceptable. The second study used the Theory of Planned Behavior to survey 620 Indian respondents on green purchase intention, finding attitude, norms, and perceived behavioral control positively influenced intention.

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13 views4 pages

Green Purchase Behavior Insights

The document reviews two studies on green purchase behavior. The first study surveyed 400 Pakistani students and found they were willing to buy green products if price and quality were acceptable. The second study used the Theory of Planned Behavior to survey 620 Indian respondents on green purchase intention, finding attitude, norms, and perceived behavioral control positively influenced intention.

Uploaded by

22mba221
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd

Review of Literature Matrix

Topic: Green Purchase Behaviour

Research

Methodology

(Research design ,
Research
S.N Author(Year) Target population ,
Question / Findings Review
o & Source Sample size , Data
Objective
collection

instrument ,

Statistical tools used )

1. Ali, Khan, Consumers' Survey was Consumers are Ali et al. (2011), made an attempt to

Ahmed, I., & intention to buy conducted in four ready to buy examine the Pakistani consumers'

Shahzad, (2011) environmentall university of green products intention to buy environmentally

Source : Google y friendly Rawalpindi and more often, but friendly products. They carried out the

Scholar products Islamabad. The target as for as the survey among 400 under graduate,

population for this price and graduate and postgraduate students in

study was the under quality is four university of Rawalpindi and


Islamabad. To carry out the survey
graduate, graduate
they used a questionnaire and
and postgraduate
adopted convenience random
students. The sample
sampling technique. Study results
consisted of 400 concern
revealed that consumers are ready to
participants and
buy green products more often, but
convenience random
price and quality are an important
sampling was used.
concern

2 Yadav & Pathak, Understand the The study has used attitude, In their work yadav & pathak, (2017)

(2017) consumer the Theory of Planned subjective used Theory of Planned Behavior to

Source : behavior to buy Behavior. norm, and understand the consumer behavior to

Semantic green products 620 usable responses perceived buy green products in context of a

Scholar in context of a with the help of a behavioral developing nation. 620 respondents

developing were were contacted through a


questionnaire survey control
nation( India) questionnaire survey using
using the found to have
significant convenience sampling approach. The
convenience
positive

influence on

consumer's
authors used Structural Equation
green purchase
Modeling to test the hypothesis. It has
sampling approach. intention. ,
been found that attitude, subjective
Structural Equation perceived value
norm, perceived behavioral control ,
Modeling (SEM) was significantly
perceived value were found to have a
used influenced the
significant positive influence on
consumer
consumer's green purchase intention. ,
green purchase

intention

(section 3.4)

References:

1. Ali, A., Khan, A. A., Ahmed, I., & Shahzad, W. (2011). Determinants of Pakistani consumers’ green purchase behavior: Some

insights from a developing country. International Journal of Business and Social Science, 2(3), 217-226.
2. Yadav, R., & Pathak, G. S. (2017). Determinants of consumers' green purchase behavior in a developing nation: Applying and

extending the theory of planned behavior. Ecological economics, 134, 114-122.

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