ACKNOWLEDGMENT

To list who all helped me is difficult because they are so numerous and the depth is so
enormous.

I would like to acknowledge the following as being idealistic channels and fresh dimensions
in the completion of this project.

I would firstly thank Vikramajit Singh Sanatan Dharam College for giving me chance to do
this project.

I would also like to thank our Dr Manoj Awasthi Sir for the moral support that we received
and providing the necessary facilities required for completion of this project.

Finally, I proudly thank My Parents and Friends for their support throughout the project.

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 EXECUTIVE SUMMARY

This Research project focuses on perception of customers post ban on Maggi

Noodles. Researcher has taken 100 sample size of age group of 18 and above.
Research is conducted in SRM University using convenience sampling method. The
study deals with consumer behaviour towards Maggi in post ban in scenario is
interlinked with wellness and health industry as ban was due to hazardous in the
Maggi.

Maggi is an International Brand of Instant noodle owned by Nestle since 1947. Maggi
instant noddle penetrate in India in 1983, they instantly capture market with an
entirely new food category called instant noodle. The target costumer was children
and mothers, with its 25 year; it has reached 90% of instant noodle market. Maggi is
the great revenue contributor for Nestle. Suddenly there is a drop in sale due to
negative publicity due all wrong reason like presence of hazardous content which
has shaken the trust of costumer. Researcher has highlighted the comparative
analysis of Maggi consumption in pre and post ban scenario.

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 TABLE OF CONTENTS

Sr. No: Description Page No:

1 ACKNOWLEGEMENT

2 EXECUTIVE SUMMARY

3 Introduction

4 Review of Literature

5 Objectives

6 Research Methodology

7 Data Analysis

8 Finding

9 Suggestions

10 Conclusion

11 References

12 Questionnaire

3
 INTRODUCTION

In today’s scenario news spreads at very fast speed as digitalization is increasing

rapidly and if it is some negative or unfavourable news than it is impossible to stop.
Brands are more affected by these sensitive issues than any other issue as their
brand name is on stake. Change in external environment, government policy,
consumer preferences, media and cut throat competing by firms make it all too easy
to fall form top. And the losses are in the terms of reduction in revenue, loss of
clients or suppliers and loss of market shares.

Maggi is a product of a very know brand Nestlé and it is one of those product that
have remained the all-time favourite of customers and it is one of those product
which has been victim of negative news.

Maggi is an international brand of seasonings, instant soups, and noodles that

originated in Switzerland in late 19th century. The Maggi Company was acquired by
Nestlé in 1947.

In 2015 the biggest PR crisis hit the brand. It all started when FSSAI found unhealthy
levels of lead and MSG in samples of Maggi Noodles, while its packets for years had
carried stamps saying ‘NO ADDED MSG’ due to which many states decided to
randomly test samples and banning sales in the market as a result retailer removed
Maggi from their shelf.

4
 Review of Literature

Dr. Mustiary Begum (2016): This study tells about the issue related to the ban on Maggi
and how customer changes their view about Maggi after its post ban. The researcher has
taken the data of 93 respondents and analysed it with the help of different analytical tools
like graph and tabular form. This study shows that customers are still ready to buy the Maggi
after its relaunch also In this study the research has not mentioned about the respondent
profile like Gender, age and preference which has large impact on decision making and
preference differ in different state hence this study has tried to cover maximum possible
factors which affects the behaviour of the customer.

Shabista Booshan (2016): This study tells about the Indian customer psyche about
the Maggi noodles. The technique used by the researcher is stratification followed by
SRSWOR. The population is been divided into strata by the researcher. Then from
the stratum age group of 18—24 years from middle family group was selected. After
that sampling technique was applied, where questionnaire was randomly sent to the
customers. Conclusion, 75% of the population was ready to accept the Maggi after
its relaunch the decision taken is based on the selected age group which may not
give accurate outcome.

Ayushi Jain(2016) : The researcher has taken comparative study of Maggi and
Patanjali aata noodle. This study tells the growth of Patanjali noodles due to ban on
Maggi. Sample size taken by the researcher is 100 and restricted to Delhi region
only. Conclusion, Maggi is accepted by the customers after its ban and Patanjali is
accepted due to its price.

[Link].D (2016): The researcher has taken the overview of the status of Maggi
before and after ban in the market. The specific period and the preferences of
customer are out of the scope of this study.

Dr. Ramesh Sardar(2015): The researcher has taken comparative analysis as a

base of Maggi at international and Indian market. Secondary is data is used and it
tells the preferences of Maggi at international market as compared to Indian market.

Neha Gard (2015): Seconday data is been used in this study by the researcher
hence preferences are out of the scope of the study. The main criteria of the study
are consumer behaviour and impact of Maggi after its ban.

5
 Objective of the Study

 To study customer behaviour towards Maggi Noodles on its ban.

 To study the impact of ban on Maggi on buying decisions of the customers.

 To study the growth of substitute due to ban on Maggi.

 To analyse the opinion of customers regarding Maggi after it hit the market
again.

6
Research Methodology
Research Methodology is the activity of collecting the information and data, with the
intention of doing the research. Methodology may include different tools like research
objective, sampling, sampling methods etc. It is a board area which covers the most
aspects of research.

Research Design

Research design states the overall strategy adopted by the researcher where by
overall components of the study are set out in the logical way. That effectively
presents the problem of the study moreover it constitute the collection of data.

Sampling Design

It identify that which type of sampling method we are using for our study i.e.
Probability sampling or Non-Probability sampling.
In my study I’m using non-probability sampling under which convenience sampling
method is been used.
Convenience sampling: Where we find ourselves comfortable or convenient to get
the sample.

Data Collection

It is most important part of any research. Generally Primary and secondary ways are
available for data collection.
I have used primary data and secondary data.
Sample size : 100 respondents of all ages and groups
Instruments used: Structured Questionnaire
Research methodology: Survey method

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Analysis and Interpretation
Objective: To study customer behaviour irrespective of age, gender towards Maggi

Q1) Following data indicate Gender of the respondents.

Object 1

Interpretation: To conclude that majority of respondent are the males when

compared to female who like Maggi.

Q2) Following data indicate age of the respondents

Object 3

Interpretation: To conclude that majority of the respondents are in the age group of
18-25 year i.e. 47%

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Q3) which category respondent belongs to?

Object 5

Interpretation: To conclude the majority of the respondents are the students i.e.
47% as compared to parents and working.

Q4) Do you buy Maggi Noodles?

Object 7

Interpretation: To conclude that the majority of the respondent i.e. 80%buys the
Maggi as compared to respondent who don’t’ buy.

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Q5) what comes first in your mind when you hear the word Maggi?

Object 9

Interpretation: To conclude the majority of the respondents consider Maggi as

Noodles i.e. 34% as compared to fast food or snacks.

Q6) how often did you consume the product before the ban?

Object 11

Interpretation: It is observed that maximum respondent preferred to consume 2

times a week which shows that frequency of consumption is higher.

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Q7) Do you believe Maggi contained unhealthy levels of lead & MSG up until 2015?

Object 13

Interpretation: It is observed that majority of respondents were not aware about the
presence of unhealthy lead i.e. 49%.

Q8) Are you consuming Maggi after its relaunch?

Object 15

Interpretation: It has been observed that majority of population i.e. 70% still buy
Maggi.

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Q9) Which instant noodle product were you consuming during the ban of Maggi?

Object 17

Interpretation: We can conclude that when Maggi was banned most of the people
used to buy Yuppie Noodles as compared to others.

Q10) Do you still prefer that product over Maggi?

Object 19

Interpretation: We can conclude that Maggi is still Choice of the customers as

maximum customers consumed Maggi after it is back.

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Q11) were you aware of the news of ban on Maggi?

Object 21

Interpretation: Majority of population was aware about the ban on Maggi.

Q12) What was the mode of communication?

Object 23

Interpretation: We can conclude that majority of population awareness mode was

either the television or the internet.

13
Q13) Do you think after this negative news Maggi will be able to achieve the same
position in the market?

Object 25

Interpretation: Yes, According to the respondents Maggi can and will be able to
achieve the position in the market.

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FINDINGS

 Majority of the respondents were the students and lied in the age group of 18-
25 in which percentage of male i.e.55% was more than female.

 Majority of the respondents didn’t believed that Maggi had lead & MSG until
2015, the mode of communication was either television or internet.

 Majority of the respondents consumed Maggi after its relaunch also.

 According to majority of respondents Maggi will be able to achieve its position

back in the market.

SUGGESTIONS

 Their “2 minutes noodles” slogan is very deceptive. Either their marketing

head wants you to eat kaccha Maagi or they must be stoned.

 They should just keep it healthy because there are many children who
consume Maggi on daily basis. Maggi makers should respect this and try to
make it healthier.

 Maggi is and will always remain best.

 There is nothing wrong in satisfying your taste but once in a while.

Conclusion

“What Xerox is to photocopier and Colgate to toothbrush, Maggi is to noodles

in India” –The Economics Times

Maggi is more preferred by the respondents as compared to the other instant

noodles.

From this data we can conclude that respondent like to eat Maggi at every age.
There are some people out there who not eat any other instant noodle if Maggi is not
available no matter what.
We can observe from this data that ban on Maggi reduced the sale of it but after its
relaunch it had the same or we can say large number of sales then before.
Nestle and the respondents both have believe that Maggi will achieve its position
back in the market.

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 References

 Mr Rahul . [Link], Mrs Rajeshri Soni(2017) Analytical study on consumer

behaviour towards “Maggi Instant Noodle” in Mumbai –A post ban scenario (Vol-3
Issue-1 2017)

 Jain, A. (2016). A study on Maggi ban and simultaneous launch of Patanjali Atta
noodles. TMIMT International Journal, (special Issue-2016)

 Begum, M ,(2016). Consumers’ Perception towards Maggi Instant Noodles after Its
Relaunch. Indian Journal of research, 5(2), pp.211-213

 BOOSHAN,S.(2016). Maggi muddle case and its impact on the psyche of the Indian
consumers (18 to 24 years). International Journal of research in Applied, Natural and
social sciences, 4(9), p.1

 Sardar, 4. (2015), Maggi Stews in Lead and MSG Pot: Controversy over India’s
favourite instant Noodles Author. Case Studies Journal, [online] 4(7), p.1. Available
at: http:/[Link] (Accessed 1 Dec.2016)

 D, Gomathi. (2016). An Overview of Maggi Noodles on and off The shelves in India.
Indian Journal of research., 5(1)

 Garg, N. (2015). Impact of Maggi Row in India. I-Explore International Research

Journal Consortium, [online] 4(7),p.1. Available at: hhtp://[Link]
[Accessed 1 Dec, 2016].

 [Link]

 [Link]

 [Link]
q=maggi&rlz=1C1CHZL_enIN729IN729&source=lnms&tbm=isch&sa=X&ved=0ahUKEwjP7tu
rtq3XAhUIs48KHbyRD64Q_AUICigB&biw=1242&bih=611#imgrc=DzDzC4kBzfq5wM:

 [Link]
rlz=1C1CHZL_enIN729IN729&biw=1242&bih=611&tbm=isch&sa=1&ei=6ycCWtbVLcz1vgTC
k4yIBw&q=ban+on+maggi&oq=ban+on+maggi&gs_l=psy-
ab.3..0j0i24k1l3.28062.29617.0.30035.[Link].[Link].0j6.6.0....0...[Link]-
ab..1.6.881...0i7i30k1j0i8i7i30k1j0i30k1j0i8i30k1j0i13k1.0.W7V-
_i2APTU#imgrc=tTezw8gHGsjVOM:

16
 QUESTIONAIRE

Q1. Age Group.

 18-25 years
 26-30 years
 31-40 years
 41-50 years

Q2. Gender

 Male
 Female
 Others

Q3. To which category do you belong to?

 Student
 Parent
 Working

Q4. Do you buy Maggi noodles?

 Yes
 No

Q5. What comes first in your mind when you hear the word Maggi?

 Noodles
 Fast Food
 Snacks
 None of the above

Q6. How often did you consume the product before the ban?

 Everyday
 Twice a week
 Thrice a week
 Once in a month
 Once in a week

Q7. Do you believe Maggi noodles contained unhealthy levels of lead & MSG up until 2015?

 Yes
 No
 Maybe

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Q8. Are you consuming Maggi after its relaunch?

 Yes
 No

Q9. Which instant noodles product were you consuming during the ban of Maggi?

 Sunfeast
 Yippee
 Patanjali
 Others

Q10. Do you still prefer that product over Maggi?

 Yes
 No
 Sometimes

Q11. Give your reaction regarding the taste of Maggi?

 Good to Bad
 Same as Before
 Others

Q12. Were you aware of the news of ban on Maggi?

 Yes
 No

Q13. If yes, what was the mode of communication?

 Television
 Newspaper
 Internet

Q14. Do you think after this negative impact on the image of Maggi, will it able to achieve the
same position in market as earlier it was?

 Yes
 No
 Maybe

18