Internal Assessment
of
Operation Management
Topic
MRF LIMITED
(Madras Rubber Factory)
Guided by
Prof. Jagadeesh Padaki
Submitted by
Mr. Akash Murarilal Sharma
Roll. No. – M3
For Semester - 1
Write Short note from the available secondary data for
below
a) vision or mission and explain how it is reflected in the
company’s product or service
MRF Mission Statement :
Our mission is to continue developing an aggressive, independent
national advocate for the advancement of motorcycling and its
associated lifestyle which is financially stable and exceeds the needs of
motorcycling enthusiasts.
Reflection of vision and mission in company’s product or
service :
Maintain and improve our ability to act as an advocate before
national, state, and local legislative, executive, and judicial
bodies and with private or public entities regarding issues
affecting motorcycles, motorcyclists, or motorcycling.
Maintain and improve our financial base and ensure financial
stability.
Maintain and improve our capability to meet and exceed the
needs of our membership base and all state motorcyclists’
rights organizations.
Maintain and improve our capability to be the national
information center for motorcyclists’ rights information.
Enhance training of national, state, and local motorcyclists’
rights activists.
b)Corporate strategy or business strategy or operations
strategy.
Business Strategy :
MRF’s business strategy focuses on innovation, customer service,
and market penetration. It is committed to providing innovative
products and services that meet customer needs and expectations,
while striving for market leadership in the tyre industry. MRF also
emphasizes on R&D, expanding its product portfolio, and entering new
markets. In order to stay ahead of competition, MRF is constantly
developing new products and technologies. It has invested heavily in
R&D and has setup innovation centers and research laboratories across
India. It has also formed strategic partnerships with universities and
research institutions to develop new products and technologies. MRF
also focuses on customer service by providing quality products and
services. It has established a network of dealers and distributors across
the country to ensure that customers have easy access to its products.
It also provides after-sales and service support to its customers. MRF
has also adopted aggressive
MRF also focuses on customer service by providing quality
products and services. It has established a network of dealers and
distributors across the country to ensure that customers have easy
access to its products. It also provides after-sales and service support to
its customers.
[Link] innovative products: MRF Tyres focuses on
innovating new products that meet customers' needs. The company
regularly develops new tyre designs that offer improved performance,
safety, and durability.
[Link] product portfolio: MRF Tyres has a wide range of
products from passenger cars to commercial vehicles and two-
wheelers. The company is continuously expanding its product portfolio
to meet the needs of the changing market.
[Link] and development: MRF Tyres invests heavily in
research and development to ensure its products are of the highest
quality. The company also has a dedicated R&D team that works on
developing new products and technologies.
[Link] on customer service: MRF Tyres has a strong focus on
customer service. The company has a team of experienced
professionals who are dedicated to providing customers with the best
possible service.
[Link] supply chain management: MRF Tyres has an efficient
supply chain management system in place. The company ensures that
its products are delivered on time and in the best condition.
[Link] and promotions: MRF Tyres regularly advertises its
products in various media and undertakes promotional activities to
reach out to its customers.
Select any Two Business of your allocated company and
discuss the following :
A. Achievements, Awards and Recognition :
MRF tyres have a good reputation for being reliable, durable,
and long-lasting. They are known for their superior grip on the
road and ability to provide a smooth driving experience. MRF
tyres are also known for their excellent performance in wet
and dry conditions, making them a popular choice for drivers in
many countries. Additionally, MRF tyres are one of the most
affordable tyre brands on the market, making them a great
value for money. The company also offers a wide range of tyre
sizes and styles to fit virtually any type of vehicle. As a result,
MRF tyres have earned a strong following and excellent
reputation in the automotive industry.
MRF has been recognized for its quality and performance
across the globe. In recognition of its outstanding product
quality and performance, MRF has won numerous awards.
Some of the awards and recognition MRF has received
include:
1. The Economic Times Brand Equity ‘Most Trusted Tyre Brand’
award in 2016.
2. The ET Best Brands Award in 2017.
3. The ET Best Brand in Automotive Tyres in 2017.
4. The ‘Best Tyre Brand in India’ by CNBC-TV18 in 2018.
5. The ‘Most Preferred Brand of Tyres’ by Auto Bild in 2019.
6. The ‘Most Preferred Brand of Tyres’ by Auto Bild in 2020.
7. The ‘Most Preferred Brand of Tyres’ by Auto Bild in 2021.
8. The ‘Best Tyre Brand in India’ by Autocar in 2021.
9. The ‘Best Tyre Brand in India’ by Autocar in 2021.
10. The ‘Most Preferred Brand of Tyres’ by Autocar in 2021.
B. Write up on the overall business activity
MRF is a leading tire manufacturing company in India. It provides a
wide range of services related to tires and other rubber products. The
company has manufacturing plants in India, the United Arab Emirates,
and Sri Lanka. Its main business activities include the manufacture and
distribution of tires, tubes, and other rubber products such as conveyor
belts, v-belts, and automotive parts. Its products are used in the
automotive, agricultural, industrial, and defense sectors. MRF also
offers services such as tire repair, wheel alignment, and vehicle
servicing. Additionally, it has a network of dealers and distributors that
sell its products across India and in over 50 countries. The company also
operates a research and development center in Madras, India.
The company's business activities include researching, designing, and
manufacturing tyres, which are marketed through its extensive dealer
and distributor network. MRF operates several manufacturing plants in
India and abroad, and has a large research and development facility in
Chennai. The company also provides tyre-related services such as
wheel alignment, wheel balancing, and tyre retreading. It also runs a
training academy for its sales and service staff, and offers a wide range
of after-sales services. MRF is actively involved in motorsports and
sponsors several national and international racing events. It is also the
title sponsor of the MRF Challenge Formula 2000 Series.
1. Manufacturing of tyres for both two and four-wheelers.
2. Developing and marketing tyres for a wide range of vehicles,
including cars, SUVs, trucks, buses, tractors, and two-wheelers.
3. Offering a wide range of radial tyres for cars, vans, and light
commercial vehicles.
4. Providing retreading services to customers.
5. Collaborating with global tyre giants such as the Michelin group,
Apollo Tyres and Bridgestone.
6. Participating in international tyre expositions to showcase their
products.
7. Engaging in research and development activities to ensure the
continual improvement of their products.
8. Offering a wide range of services such as tyre fitting, alignment, and
balancing.
9. Developing technologies such as run-flat tyres and high-performance
tyres.
10. Establishing a network of dealerships and service centers across
India.