Brand Guidelines Spring 2020 WCS
A collection of
our core values and
visual guidelines.
Brand Guidelines Spring 2020 WCS
Brand Core
The WCS brand system consists
of Color, Typography, and logos
representing our Four Pillars.
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Brand Guidelines Spring 2020 WCS
Let’s start with
Color
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Brand Guidelines Spring 2020 WCS
Color
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Brand Guidelines Spring 2020 WCS
Marauder Red
Bright and energizing,
Marauder Red is the heart
of our District & Town.
Enforcing consistent usage
will strengthen our voice.
Avoid using
Marauder Red darker reds
#f60c1a
C:0 M:100 Y:100 K:0
Pantone 2347
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Brand Guidelines Spring 2020 WCS
Black
#000000
Dark Gray
#434343
Marauder Red White Light Gray
#f60C1A #ffffff #eeeeee
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Brand Guidelines Spring 2020 WCS
A Red is a complex color.
When to use red?
When not to use red?
Poem Consider: Error States are red too.
Use in smart places.
Use in understated ways.
About Don’t use red as decoration.
If used without purpose,
red represents warningg.
Red —Williamson Art Student, June 2020
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Brand Guidelines Spring 2020 WCS
Typography
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Brand Guidelines Spring 2020 WCS
Typography
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Brand Guidelines Spring 2020 WCS
A
is for apple.
Headline
Book Antiqua 68pt
Line Space .8pt
B is for Book Body
Book Antiqua 16pt
Antiqua: our Line Space .8pt
headline and
body font.
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Body 2
Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Book Antiqua 8pt
Vv Ww Xx Yy Zz Single Line Space
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Brand Guidelines Spring 2020 WCS
Headline
Book Antiqua 68pt
Line Space .8pt
This season,
let’s get
outdoors.
This fall, don’t forget
to sign-up for Soccer,
Cross Country, or Golf.
Body
Book Antiqua 16pt
Single Line Space
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Brand Guidelines Spring 2020 WCS
Headline
Book Antiqua 24pt, 72pt, 96pt
Go
get ‘em
This fall, don’t forget
to sign-up for Soccer,
Cross Country, or Golf.
Body
Book Antiqua 12pt
Single Line Space
tiger. 12
Brand Guidelines Spring 2020 WCS
Four Pillars
Pillar 1/4
Academics
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Brand Guidelines Spring 2020 WCS
Academics
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Brand Guidelines Spring 2020 WCS
Original Iteration A Iteration B Iteration C
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Brand Guidelines Spring 2020 WCS
Old English W
Use only on white, with
ample space. When used
properly, our classic
Old English W shines
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Brand Guidelines Spring 2020 WCS
Old English W
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Brand Guidelines Spring 2020 WCS
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Brand Guidelines Spring 2020 WCS
Avatar
A less complex
letter works
better at smaller
sizes like a
digital avatar.
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Brand Guidelines Spring 2020 WCS
Layout Two roads diverged in a yellow wood,
And sorry I could not travel both
And be one traveler, long I stood
And looked down one as far as I could
To where it bent in the undergrowth;
Then took the other, as just as fair,
And having perhaps the better claim,
Because it was grassy and wanted wear;
Though as for that the passing there
Had worn them really about the same,
I shall be telling this with a sigh
Somewhere ages and ages hence:
Two roads diverged in a wood, and
I—I took the one less traveled by,
And that has made all the difference.
—Robert Frost
Try offset or
overlap layouts
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Brand Guidelines Spring 2020 WCS
Four Pillars
Pillar 2/4
Academics
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Brand Guidelines Spring 2020 WCS
Athletics
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Brand Guidelines Spring 2020 WCS
Original Iteration A Iteration B Iteration C
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Brand Guidelines Spring 2020 WCS
Scalability
Small Large Small Large
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Brand Guidelines Spring 2020 WCS
The Marauder
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Brand Guidelines Spring 2020 WCS
On Red
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Brand Guidelines Spring 2020 WCS
Scholar Athlete
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Brand Guidelines Spring 2020 WCS
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Brand Guidelines Spring 2020 WCS
Earn
your
stripes
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Brand Guidelines Spring 2020 WCS
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Brand Guidelines Spring 2020 WCS
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Brand Guidelines Spring 2020 WCS
Old English
Numbers
on White
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Brand Guidelines Spring 2020 WCS
Old English
Numbers
on Red
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Brand Guidelines Spring 2020 WCS
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Brand Guidelines Spring 2020 WCS
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Brand Guidelines Spring 2020 WCS
Community
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Brand Guidelines Spring 2020 WCS
Four Pillars
Pillar 3/4
Academics
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Brand Guidelines Spring 2020 WCS
Original Iteration A Iteration B Iteration C
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Brand Guidelines Spring 2020 WCS
Community
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Brand Guidelines Spring 2020 WCS
Community
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Brand Guidelines Spring 2020 WCS
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Brand Guidelines Spring 2020 WCS
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Brand Guidelines Spring 2020 WCS
1 line
2 lines
3 lines
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Brand Guidelines Spring 2020 WCS
1 line
2 lines
3 lines
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Brand Guidelines Spring 2020 WCS
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Brand Guidelines Spring 2020 WCS
Four Pillars
Pillar 4/4
Academics
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Brand Guidelines Spring 2020 WCS
Pride
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Brand Guidelines Spring 2020 WCS
Original Iteration A Iteration B
Iteration C
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Brand Guidelines Spring 2020 WCS
Pride
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Brand Guidelines Spring 2020 WCS
Pride
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Brand Guidelines Spring 2020 WCS
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Brand Guidelines Spring 2020 WCS
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Brand Guidelines Spring 2020 WCS
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Brand Guidelines Spring 2020 WCS
Brand Core
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Hometown Marauders
Thank you