PROJECT AT A GLANCE

1. Name of Industrial Concern :

2. Constitution : Partnership

3. Name of the Partner : 1) i.

4. Addresses :
Showroom :

6. Whether a background : FRESHER

7. Whether it is new/expansion/ : New Project

modernization/shifting or
diversification project

8. Line of Activity : Authorized Dealership of Hero Moto Corp Ltd

9. Object : To Obtain Authorized Dealership of Hero Moto

Corp Ltd

10. Project Cost : Rs.270.00 Lacs

11. Means of Finance : 1. Partners Capital Rs.77.00 Lacs

2. Cash Credit Rs. 45.00 Lacs
3. Unsecured loan from Relative:- Rs. 148.00 Lacs
Total:- Rs.270.00 Lacs

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 XYZ

INTRODUCTION:

Today a motorbike industry is leading automobile industry of India. There are many
domestic and foreign players in two wheeler market in India. But Hero is the player who
is dominating the market.

The automobile industry today is the most lucrative industry. Due to the increase in
disposable income in both rural and urban sector and easy finance being provided by all
the financial institutes, the Motorcycle sales have increased.

There is heavy demand of Hero motorcycle in the market (mostly in wedding and festival
seasons) and there is no Showroom or Authorized Dealership near by area, so their
supply has to be drastically improved so as to meet the demand of consumers in this
Area..

The identification of the project has also been done by him keeping in view the existing/
potential demand for Bike . With the satisfactory track record of the Partner, the
management for the proposed activity may be considered satisfactory.

He is also assisted by team of technical, financial and marketing personnel for smooth
operation of the project.

The main object of the firm is to carry on Authorized Dealership of Hero motorcycles &
Provide service centre for Hero motor cycle in the area of Kaushamhi.

Firm is promoted by Mr.. s/o Mr. r/o who is having good reputation in the locality.
Now, Mr.. has decided to enter into a new venture. He is establishing a Showroom &
Service centre of Hero Motors [Link].

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 ABOUT PROJECT
COST OF PROJECT
Particulars (Rs. In lacs)
Land & Site Development OWNED
Building 50.00
Showroom Interior & furniture fixtures 25.00
ANNEXURE
Plant & Machinery & Electric Installation 1 21.85
Spare Parts & Misc Assets 35.00
Margin Money for Working Capital 125.00
Other Current Assets & Securities 11.15
Preliminary & Pre-operative Expenses 2.00
Total 270.00

MEANS OF PROJECTS
Particulars (Rs. In lacs)

Promoters Capital 77.00

Term Loan 0.00
CC Limit 45.00
Unsecured loan from relatives 148.00
Total 270.00

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COMMENTS ON COST OF PROJECT:

1. Land
The land situated at will be available on lease in the name of of the Firm.
The Land is in the name of Mr. Who is Father of Mr. Partner of the Firm The
area of land is 57528 Sq. Feet.

2. Showroom & Service Centre Civil Works:- Rs.50.00 Lacs

The cost of Showroom as per the estimate of architect comes to Rs. 40.00 Lacs.
The Cost of Service Centre will be Approximate 10.00 Lacs .

3. Interior & Decoration :- Rs. 25.00 Lacs

Interior will include Roofing, Flooring, Painting , Furishing , Decoration of
Showroom .The Total Cost would be approximate 25.00 Lacs.
4. Plant & Machinery & Electric Installation:- Rs. 21.85 Lacs
The detailed list of plant & machinery & Assets to be purchased is placed in the
list enclosed with this report. The total cost of plant & machinery and Other
Assets & its installation charges comes to Rs. 21.85 Lacs.
5. Margin Money for Working Capital:- Rs. 125.00 Lacs
The Margin Money for working capital has been calculated at Rs. 125.00 Lacs.
Stock of 250 Bike & Accessories would be cost approx 125 Lacs.
6. Store & Spare Parts :- Rs. 35.00 Lacs
Minimum Stock of Spare Parts of Rs. 35.00 Lacs will be maintained .
7. Other Current Assets & Securities:- Rs.11.15 Lacs
The other current assets & securities include electricity security and other assets of
Rs.11.50 Lacs.
8. Preliminary & Preoperative Exp.:- Rs. 2.00 Lacs
The preliminary & preoperative expenses include Firm formation expenses,
salaries, traveling, marketing expenses, upfront fee and other Misc Expenses.

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COMMENTS ON MEANS OF FINANCING:-

1. Promotors Capital:- Rs 77 Lacs

The Firm shall raise total promoters capital of Rs.77.00 Lacs.
Mr. will Invest Rs. 57.00Lacs
Mr. Rahul Kumar will Invest Rs.20 Lacs Rs.
Partners are capable to Invest money Supporting Documents are enclosed.
2. Unsecured Loan From Relatives: Rs. 148.00 Lacs

Unsecured Loan From 100.000( Maternal Uncle)

Other Relatives 48.00 Lacs will be taken without Interest .

3. Loan From Bank : Rs. 45.00 Lacs Cash Credit Limit

Cash credit Limit from Bank of Baroda will be Avail of Rs. 45.00 Lacs Against stock &
Book Debts.

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 COMMENTS ON LOCATION & INFRASTRUCTURE OF
PROJECT
Land & Location
The Firm has acquired a land on Lease , the land having area of 57528 Sq ft. It is situated
at ). This location is selected on the basis of following advantages:-
There is heavy demand of Hero motorcycle in the market (mostly in wedding and festival
seasons) and there is no Showroom or Authorized Dealership of any company in near
by area, so their supply & services has to be drastically improved so as to meet the
demand of consumers in this Area.
Land is situated of the . Due to a new Highway /Over bridge
this Location has been very popular & Congested .

There are many nationalized Bank Branches in the range near about 1.5 Kms in
make thislocation so Important .Railway Station is 3kms away from it.
List Plant & Machinery & other assets:
[Link] Name Of Assst No Rate Amount
1 Air Conditioner 2 30,000.00 60,000.00
2 TV 2 45,000.00 90,000.00
3 Water Cooler 1 11,000.00 11,000.00
4 TelePhone /Mobile 4 5,000.00 20,000.00
5 Computers 4 22,000.00 88,000.00
6 Sofa Set 1 50,000.00 50,000.00
7 Fire Extinguisher 3 7,500.00 22,500.00
8 Misc Assets - 500,500.00
9 CC TV Camera 4 20,000.00 80,000.00
10 Electric Wiring - 213,000.00
11 Machineriy For Service Centre - 500,000.00
12 Tools & Equipment - 200,000.00
13 Sumersible - 150,000.00
14 Generator 200,000.00
2,185,000.00

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 ABOUT PARTNERS
PARTNER-1
The project is being promoted by two Partner . Both are the
Partners in a running Brick Manufacturing Firm from [Link] they have Five
year Experience in the Buisness Line .
NAME
FATHER’S NAME
DATE OF BIRTH
PAN NO
QUALIFICATION
ANNUAL INCOME
Firm Name in which Partner
Firm’s Turnover last year
NET WORTH
Language
Other

PARTNER-2

NAME
FATHER’S NAME
DATE OF BIRTH
PAN NO
QUALIFICATION
ANNUAL INCOME
OTHER BUISNESS
NET WORTH

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Firm Name in which Partner
Firm’s Turnover last year
Language
Other

BACKGROUND OF PROMOTERS
Mr. is a well Establised Buisness man, he is partner in Naveen Ent Udyog which is a
Brick manufacturing Unit Located at This firm was established in 1982 . The firm has
four Partner :-

All Partners are Relatives . is equal Partner in the Firm . The Firm has performing
Satisfactory .Turnover of firm in 2012, 2013 & 2014 was 80.00 lacs , 94 lacs, & 103.00
lacs respectively. All Partners are Financially Strong & Promised to Give Support
in His New Project .

Mr. Rahul Kumar is a well energetic personality, he is partner in Maruti Ent Udyog
which is also a Brick manufacturing Unit Located at HAWARA DOOMANGANJ. This
firm was established in 1982 . The firm has four Partner :-

All Partners are Relatives who is equal Partner in the Firm . The Firm has performing
Satisfactory .Turnover of firm in 2012, 2013 & 2014 was 81.00 lacs , 95 lacs, & 109.00

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lacs respectively. All Partners are Financially Strong & Promised to Give Support
in His New Project .

COMENTS FINANCIALS OF .FIRM

Year I year II year III year IV year

NO OF BIKE PROPOSE TO
SALE 3,000.00 3,600.00 4,500.00 6,000.00

Sales of Bike 1,500.00 1,800.00 2,250.00 3,000.00

Sales of Accesaries 45.00 54.00 67.50 90.00

Sales of Services 0.98 1.17 1.46 1.95

Sales of Spare Parts 6.00 7.20 8.64 10.37

Other Income 4.50 5.40 6.75 9.00

Total Sales & Services 1,556.48 1,867.77 2,334.35 3,111.32

Less Cost :-

Purchase of Bike 1,569.75 1,738.80 2,173.50 2,898.00

Purchase of Spare Parts 40.00 6.25 7.20 8.64

Purchase of Accesaries 39.00 43.20 54.00 72.00

Cost of Services 0.38 0.45 0.56 0.75

Total Cost of Sales & Services 1,649.13 1,788.70 2,235.26 2,979.39

Closing Stock

Bikes (250 Bikes) 120.75 120.75 120.75 120.75

Accesaries (for 250Bikes) 3.00 3.00 3.00 3.00

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Spare Parts 35.00 35.00 35.00 35.00

158.75 158.75 158.75 158.75

Opening Stock

Bikes (250 Bikes) - 120.75 120.75 120.75

Accesaries (for 250Bikes) - 3.00 3.00 3.00

Spare Parts - 35.00 35.00 35.00

- 158.75 158.75 158.75

Increae /Decrease in Stock 158.75 - - -

Gross Profit 66.10 79.07 99.09 131.93

G.P Ratio 4.25 4.25 4.25 4.25

Selling & administrative Expenses

Advertisement 1.50 2.25 3.38 5.06

Offer & Schemes 2.00 3.00 4.50 6.75

Electricity Expenses 2.11 2.53 3.04 3.65

Salary of Staff 12.01 13.21 14.53 15.99

4.0 4.4 4.8 5.3
Other Expenses 0 0 4 2

Financial Exp.-

Interest on Term Loan - - - -

5.8 5.8 5.8 5.8
Interest on CC 5 5 5 5
Interest on Unsecure Loan - - - -
10.9 9.6 8.5 7.5
Depreciation on Assets 4 5 3 4
0.4 0.4 0.4 0.4
Preliminary Exp. W/o 0 0 0 0
38.8 41.3 45.0 50.5
Total Indirect Expenditure 1 0 7 6

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 27.2 37.7 54.0 81.3
Profit Before Tax 9 7 2 7

10.0 15.0 8.0 15.0

Partners Remuneration & Interest 0 0 0 0

17.2 22.7 46.0 66.3

9 7 2 7
5.3 7.0 14.2 20.5
Less Provision For Income Tax 4 4 2 1

11.9 15.7 31.8 45.8

Profit After Tax 5 3 0 6
N.P Ratio 0.77 0.84 1.36 1.47
11.3 10.0 8.9 7.9
Add: Non Cash Charges 4 5 3 4
(Depreciation on Assets & Preliminary Exp.)

Cash Inflow 23.28 25.79 40.73 53.80

DEATAIL OF REVENUE

Sales of Bike
I year II year III year IV year
Sales of Bike per day 10.00 12.00 15.00 20.00
Working Days in Year 300.00 300.00 300.00 300.00
Total Sales of Bikes 3,000.00 3,600.00 4,500.00 6,000.00
Average sales price per Bike 0.50 0.50 0.50 0.50

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 Total Sales of Bikes 1,500.00 1,800.00 2,250.00 3,000.00

Sales of Accesaries
Total Sales of Accesaries of Sold Bikes 3,000.00 3,600.00 4,500.00 6,000.00
Average sales price of accesaries per bike 0.02 0.02 0.02 0.02
Total Sales of Accesaries 45.00 54.00 67.50 90.00

Sales of Services
Assumes service of Bike(50% of Bike Sold) 5.00 6.00 7.50 10.00
Working Days in Year 300.00 300.00 300.00 300.00
Total Bike Service (No.) 1,500.00 1,800.00 2,250.00 3,000.00
Average service charges per bike received 0.00065 0.00065 0.00065 0.00065
Total Service Charges Received 0.98 1.17 1.46 1.95
Sales of Spare Parts

Sales per day 0.02 0.02 0.03 0.03

Annual Sales 6.00 7.20 8.64 10.37

Insurance charges per bike 0.0015 0.0015 0.0015 0.0015

Total Insurance charges 4.50 5.40 6.75 9.00

Total Revenue 1,556.48 1,867.77 2,334.35 3,111.32

DETAIL OF COST
Cost of Bike
I year II year III year IV year
10. 12. 15. 20.
Sales of Bike per day 00 00 00 00

Working Days in Year 300.00 300.00 300.00 300.00

Opening Stock of Bike - 250.00 250.00 250.00

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Sales of Bike 3,000.00 3,600.00 4,500.00 6,000.00

Closing Stock of Bikes 250.00 250.00 250.00 250.00

Total Bike purchased 3,250.00 3,600.00 4,500.00 6,000.00

Average Cost price per Bike 0.48 0.48 0.48 0.48

Total Purchase Cost of Bikes 1,569.75 1,738.80 2,173.50 2,898.00

Cost of Accesaries

Opening Stock of Accesaries for Bike - 250.00 250.00 250.00

Sales of Bike 3,000.00 3,600.00 4,500.00 6,000.00

Closing Stock of Accesaries 250.00 250.00 250.00 250.00

3,250. 3,600. 4,500. 6,000.
Purchase of Accesaries for Bike 00 00 00 00
Average Cost price of accesaries per
bike 0.0120 0.0120 0.0120 0.0120

Total Cost of Accesaries Purchased 39.00 43.20 54.00 72.00

Cost of Services
Assumes service of Bike(50% of Bike
Sold) 5.00 6.00 7.50 10.00

Working Days in Year 300.00 300.00 300.00 300.00

Total Bike Service (No.) 1,500.00 1,800.00 2,250.00 3,000.00

Average Cost of service per Bike 0.00025 0.00025 0.00025 0.00025

Total Cost of Services Provided 0.38 0.45 0.56 0.75

Cost of Spare Parts

Opening Stock - 35.00 35.00 35.00

Sales

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 6.00 7.20 8.64 10.37

Closing Stock 35.00 35.00 35.00 35.00

Purchase of Spare Parts 40.00 6.25 7.20 8.64

1.00 0.95 1.44 1.73

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 DETAIL OF LABOUR & MAN POWER
Salary
per
No of Employe
Employee e per
S. No. Particulars s month Total

1 Manager 1 15000 15000.00

2 Accountant 1 10000 10000.00
Assistant Accountant Cum
3 Cashier 1 5000 5000.00
4 Sales Person 5 4500 22500.00
5 Reception 1 5000 5000.00
6 Security Guard 1 5000 5000.00
7 Care taker 1 4000 4000.00
8 Service Centre Staff 4 4000 16000.00
Total Salary per month 82500.00

Salary per annum 990000

990000.00
Add: Provident Fund by Employer 118800.00
Bonus 8.33% 92363.04

1201163.0
TOTAL 4

or Say 12.01

CALCULATION OF ELECTRIC EXPENSES

Total Load 20 KVA
Hour
No. of effective working hours 8 s
300 * 8 * 20 * 0.80 38400 KW

Total Units Consumed 38400 KW

Rs. 5.50
38400 *
per KW

'=

Total Expenditure 211200

Total Electricity Expenses 211200

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 Per Annum or Say 2.11 Lacs

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 MARKETING & SELLING ARRANGEMENT
We will Follow the following Strategy for Growth our Our Business:-

PERSONAL RELATIONSHIP
Personal Relationship is very important So we will make a arrangement so that every
customer can meet to the management. We Will attend All customers Very gracefully so
that Customer feel over welcomed .
PHOTOGRAPH OF CUSTOMERS
We will Click Photograph of every customer with Bike & Management . After that a
photograph of any Lucky Customers will be Published in a Newspaper each month.
CAMP Arrangement for Girls & Women
We will arrange a camp with the help of Some Girls in village our town to encourage the
women & Girls to Buy the Maestro / Pleasure Bike. Every week.
ADVERTISMENT
Advertisement is good source for Sold any Products. We will focus on Advertisement in
near by Area by using Banners, Radio Adds etc. We will Hire a Advertisement Van To
Attract the Customers with the help of Music Show / Quiz Show etc.
DISCOUNTS/OFERS/SCHEM
Every Customer wants offer on Purchase of anything we decided to give more and more
offer & Scheme to attract our Customers. I.e.:- Coupon System, One Free Additional
Service Etc,
QUALITY SERVICES
We Will Provide Quality Services So that Customer can trust on us & Come again.
CUSTMER RELATION SHIP MANAGEMENT- We will Follow Our Customer after
sale by taking their Phone No. Email etc so that we can understand their level of
satisfaction, We will use Customer satisfaction Form, Suggestion Form & Complaint
Form to Improve our Services. All these forms will be observed by management
regularly.

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SWOT ANALYSIS:
Strength:
 The unit is situated at a place, where there is no Show room to met the Demand of
bikes.
 Promoters are well experienced in Marketing.
 Using the modern means for Advertisements.
 Privacy & Security
 Good Road and transportation facilities.

Weakness:
 Two much Dependence of few models
 Absence of variants except Hunk
 Absence of Digital Speedo motors Except Karizma.
Opportunities:
 Bike Segments is Fast Growing Sector.
 Hero is most Reliable bike manufacture of India
 Strong Brand Follower.
Threats:
 More new Dealers may come.
 Strong Competition from Bajaj , Yamaha, & TVS

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ASSUMPTIONS FOR PROFITABILITY:-
1. The average sales has been assumed 10 Bikes per day First year

2. Sales Realisation/ Income (In Lacs)

Sales Price per bike 0.50
Sales Price of Accesaries Per bike 0.015
Service Charges Received Per Bike 0.0007
Sales of Spare Part per Day 0.0200
Insurance Commission Per Bike 0.0015

The sales rate are prevailing market price and are assumed on realistic basis.
3. The Cost prices for various products has been assumed as under:- (in Lacs)
Purchase Price of Bike 0.4830
Purchase Price of Accesaries 0.0120
Service Charges Cost Per Bike 0.0003
Purchase Price of Spare Part 0.0166

4. The Power cost is calculated on Power Load of 20.00 KVA and per unit cost is
taken at Rs.5.50 per unit as prevailing currently.
5. The salary & wages is increased by 10% every year.
6. Advertisment expenses & Offers expenses are increased by 50% to achieve
more sale in next years.
7. The Electricity Expenses is increased by 20% every year.

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 8. Average stock of bikes maintained 250 accessories for 250 bikes & spare &
parts for Rs, 35 Lacs maintained.
9. Depreciation has been provided on WDV method as per rates specified under
the Income Tax Act.
10. Interest rate and repayment has been considered as under:-
 On Working Capital 13.00%.
11. Preliminary Expenses is written off in five financial years.

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 PROJECT HIGHLIGHTS
1. There is no Showroom or service centre in Kaushambi of any
Company.
2. Promoters are Finacialy Strong & Capable to Run the Project.
3. Promoters have vast experience in the field of Marketing &
Buisness.
4. They have New Ideas of Advertisment to increase therir sale .
5. There is projection of sale for 3000 Bikes in Ist year .This can be
achieve.
6. Promotor Propose to invest sufficiaent Money which is 270 Lacs
to run the project.
7. The G.P Ratio is Proposed 4.24 which is generaly followed by the
dealers of Bike.
8. There is Groth of 20 %-30 % in Sales.
9. There is Projection for Stock of 250 Bike & Store & spares for
RS. 35 lacs which is sufficient stock to run the project smoothly
10. Promters know the Value of Custmers so that they have Decided
to Establish Custmer relationship with the help of many offer
/Scheme .They have arrangment of feedback form to maintain the
quality of sales & services and custmer satisfaction.

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 PROJECT REPORT OF
AUTHORISED DEALERSHIP OF HERO
MOTOCORPS

Under

-:PREPARED BY:-

CHARTERED ACCOUNTANT

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