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Recommendations for YouTube Channel Growth

This document contains Claudia's recommendations for improving the PST Office YouTube channel. It analyzes the subscriber counts and video statistics of PST Office compared to two other Microsoft-focused channels. It then provides four suggestions: 1) rewording textbook instructions and demonstrating wordier concepts, 2) adding closed captioning to all videos to reach more learners, 3) adding timestamps to long videos to help students find specific content, and 4) creating beginner tutorials for those new to Microsoft applications. The conclusion emphasizes that consistency and continually improving content will help the channel succeed by keeping viewers loyal and satisfied.

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Thanh Ngo
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0% found this document useful (0 votes)
4 views6 pages

Recommendations for YouTube Channel Growth

This document contains Claudia's recommendations for improving the PST Office YouTube channel. It analyzes the subscriber counts and video statistics of PST Office compared to two other Microsoft-focused channels. It then provides four suggestions: 1) rewording textbook instructions and demonstrating wordier concepts, 2) adding closed captioning to all videos to reach more learners, 3) adding timestamps to long videos to help students find specific content, and 4) creating beginner tutorials for those new to Microsoft applications. The conclusion emphasizes that consistency and continually improving content will help the channel succeed by keeping viewers loyal and satisfied.

Uploaded by

Thanh Ngo
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd

ASSIGNMENT 3

Business English
Contents

Outline:...............................................................................................................................................1
Claudia’s Proposal for PST’s Office...................................................................................................2
My Recommendations:......................................................................................................................2

First Suggestion:............................................................................................................................3
Second Suggestion:........................................................................................................................3
Third Suggestion:...........................................................................................................................4
Fourth Suggestion:.........................................................................................................................4

Conclusion.........................................................................................................................................4
Claudia’s Proposal for PST’s Office
These are just suggestions based on current observations

PST’s Office Surfwtw Sali Kaceli


Subscribers 200~ 5,000~ 55,000~
# of views on 1,300~ 477,000~ 2,500,000~
most popular
video
Total Channel 16,800~ 2,300,000~ 10,800,000~
Views
Key Focus

● Teaching ● Excel ● Moodle


people how to
● Music covers ● Excel
become a
Microsoft ● Word
Office
professional ● PowerPoint

● Outlook
Access

First day a August 1, 2014 1 May 17, 2012 2 November 15, 2011 3
Microsoft
related video
was posted

1
[Link]
From the table, it is clear that the two other Youtube channels have more overall
subscribers, numbers of views on their most popular video, and total channel views.
This, however, does make sense. The reason for this is because Sali Kaceli’s channel for
example, has the most amount of subscribers. I believe the reason for this is that his
channel his started posting Microsoft related videos. This means his viewers have been
able to count on him over the last six years to keep producing quality content on a
consistent basis. For Surfwtw’s channel, he began making Microsoft videos a little later
than Kaceli did. Surfwtw’s channel also isn’t just solely dedicated to helping people with
Microsoft. It is also a channel that he dedicates to making music covers. With a split
interest displayed on his channel, it is quite possible that his current subscribers are
going to look elsewhere for help going forward.
At the moment, your channel among the three, is the newest. This means there is
plenty of room for growth as well as improvements!

My Recommendations:
The steps I recommend consist of the following:
First Suggestion:
Regarding the first suggestion of textbook assisting, many students at Centennial
College find that the wording of the textbook to be misleading and even at times,
confusing. One of the suggestions is that in addition to leading students through the
steps visually, you could also reword the instructions for them. Going forward, this
could better enable students to understand what the textbook was attempting to convey.
Additionally, you could have a video explaining as well as demonstrating some of the
wordier instructions from the textbook. You could comprise a list of said instructions
from your current semester’s students as it is likely that future students will run into
similar issues. This may take a good chunk of time to accomplish but I guarantee

2
[Link]

3
[Link]
students around the world will be thankful for the time and effort you put into
furthering their education.
Second Suggestion:
Secondly, the suggestion of including closed captioning in every video is an
important one. Currently, some of your videos offer that option but I noticed that it is
not consistent with every single video offering it. As is,
your channel is more geared towards aural and visual
learners.4 That is already phenomenal but what would
make it excel would be adding closed captioning to every
video. If you decide to incorporate that, it opens the door
for a whole other group of people that learn in a verbal-
oriented way. This is another action that may take some
time to be fully integrated into the channel but it’s
efinitely one of those actions that you’ll feel the positive
effects of long after you’ve completed the captioning.
Third Suggestion:
Thirdly, I noticed that some of your videos are a considerable length of time. This is a
great quality to have as it means you thoroughly go over every aspect of the topic being
discussed in each respective video. One minor adjustment you could make to each video
is having timestamps in the description. This could enable students who are short on
time to easily maneuver their way through your videos to find the content they require.
Additionally, if those students find your time stamped videos useful, they may just link it
to their friends which will help your channel/videos gain views!
Fourth Suggestion:
Fourthly, I have noticed that not all people begin with an understanding of how any
of the Microsoft applications work. It can be safe to say that tutorials for beginners
would be beneficial to people who are trying to either return to the workforce after a
long time or for someone who has never encountered these applications before. It can be
complicated to try and figure out what sort of things a beginner may or may not know as
you take for granted the knowledge you already have. Starting with simple actions such
as teaching someone how to save a documented in a specific folder or renaming it a

4
[Link]
specific name can be a starting point to ease into.
Students who previously lacked the beginner
knowledge will be extremely thankful once they
understand the basics and can make use of your more
advanced videos to further enhance their
technological skills.
Lastly, I believe it will overall benefit you as well as
your channel to stay consistent. Consistency provides
a sense of security and is comforting to most people as
they will be more inclined to stick with you if you’re
someone they can count on. Providing this feeling of
support will ensure loyal subscribers.

Conclusion
Remember that the You in Youtube is referring to the viewers rather than the owner
of the channel; the viewers are what keep a channel afloat after all! Keep on trying to
improve even when everything seems to be going well as there is no limit as to what
someone can achieve. If you keep striving for excellence and bettering your methods of
teaching, there is nothing but success coming your way.

Common questions

Powered by AI

Claudia's educational YouTube channel improvements include rewording textbook instructions, incorporating closed captioning, adding timestamps in video descriptions, and producing beginner tutorials. Rewording instructions aims to enhance comprehension, benefiting students confused by textbook language . Closed captions can expand the audience to include verbal learners and those with hearing impairments, potentially increasing the channel's reach . Timestamps assist users in navigating content efficiently, appealing to time-constrained viewers . Beginner tutorials are intended to attract novices or individuals re-entering the workforce, broadening the viewer base . These suggestions are expected to enhance user experience, improve accessibility, and likely increase subscriber loyalty and viewership .

Claudia’s proposal emphasizes consistency in video postings as it fosters a reliable presence among subscribers, which is comforting and builds trust . Consistent content can lead to a dependable pattern that audiences come to expect and look forward to, thereby increasing viewer retention and loyalty. Consistency in posting can also enhance algorithmic benefits, potentially improving search ranking and making the channel more discoverable to new users . These practices are expected to cultivate a loyal subscriber base and promote sustained channel growth .

Claudia's proposal suggests adding timestamps in the video descriptions to address inconsistent video lengths. This allows viewers to easily find and navigate to specific content sections they are interested in, which can save time and make the viewing experience more efficient . Strategically, this could enhance viewer engagement and satisfaction by catering to viewers who may be short on time or seeking specific information, ultimately promoting higher retention and higher likelihood of video sharing, thus increasing views and subscriber growth .

The rationale for including closed captioning in all videos is to make the content accessible to a broader audience, including individuals with hearing impairments and those who prefer learning through reading . This inclusion enhances the accessibility of the content, making it suitable for verbal-oriented learners and potentially increasing the channel's reach and viewer engagement. Furthermore, it can improve SEO, helping the videos rank better in search engines, thereby attracting a wider audience and fostering a more inclusive community .

Rewording textbook instructions can provide clearer and more understandable explanations, bridging the gap between complex text and student comprehension . This approach benefits Claudia's audience, particularly non-native speakers or those facing language barriers, by simplifying challenging concepts. For global learners, this clarity can facilitate independent learning and improve educational outcomes by offering an accessible explanation that complements visual learning. This method also supports those who struggle with formal textbook language, potentially broadening the channel's demographic reach and educational impact .

Claudia's proposal plans to address diverse learner types by including closed captioning for verbal-oriented learners, visual demonstrations for visual learners, and reworded text for textual learners . By incorporating multiple forms of content delivery, the proposal targets a comprehensive range of learning preferences, ensuring that the educational material is accessible to an array of users. The underlying objective is to broaden the channel's appeal, enhance learning experiences for all viewers, and potentially increase viewer engagement and satisfaction by meeting the needs of diverse learning styles .

Understanding viewer needs can substantially influence the success and growth of an educational YouTube channel by dictating content structure, style, and delivery methods that align with audience preferences and learning styles . By prioritizing viewer-centric improvements, such as closed captioning for accessibility, timestamps for efficient navigation, and beginner tutorials for novices, the channel can improve viewer satisfaction and retention. This strategy not only enhances current viewership but also attracts a wider audience by addressing diverse educational needs. Engaging with feedback and continuously striving for excellence creates a supportive community, fosters loyalty, and encourages sharing, which are crucial for organic growth and long-term success .

Offering beginner tutorials is significant as it taps into a new segment of the audience who may be unfamiliar with Microsoft applications or are looking to gain basic skills before advancing. This strategy can attract individuals re-entering the workforce or those new to these tools, broadening the channel's demographic. By catering to beginners, Claudia's channel can build foundational skills in its viewers, encouraging them to engage with more advanced content over time . This approach can lead to an expanded viewership base, increased subscriber loyalty, and potentially foster a supportive community of lifelong learners .

Incorporating timestamps in video descriptions could significantly influence viewer behavior by facilitating easier navigation and enabling viewers to directly access relevant sections of interest without watching the entire video . This convenience may increase viewer engagement, as users who are short on time or seeking specific information can quickly find what they need. Additionally, this feature can lead to increased video sharing, as satisfied viewers are more likely to recommend concise, easily navigable content to their peers, thereby potentially increasing views and drawing new subscribers .

Claudia's proposal suggests improving content delivery by rewording complex textbook instructions and visually demonstrating these rewordings in her videos. This aims to make the content more accessible and comprehensible to students facing difficulties with textbook language . By providing clear, step-by-step visual aids alongside rewritten instructions, students are more likely to understand and retain the information, leading to better engagement with the material. This dual approach caters to both visual and textual learning preferences, enhancing overall educational effectiveness .

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