Economie De La Ville Samarth Gupta
Priyanshu Singhvi
Team BlueBeryls, Viraj Singh Yadav
Shaheed Sukhdev College of Business Studies
Executive Summary
Situation
boAt is the largest audio and wearables brand in India with over 33% market share in-ear wear category and
2.6% share in the segment of the global wearable (IDC, Q2 2022), making it the fifth-largest wearables bran
in the world just behind Apple, Samsung, Huawei, and Fitbit.
Complication
It is essential for every company to find new pockets of growth and expansion outside of its core business.
If audio is at the core of boAt's company, what could be "Beyond Audio"?
Question
Define the goals for entry into a new geography/region/category (e.g. For doing business in
emerging economies - assess government stability and friendliness to foreign investment). What are
the potential threats and opportunities to look out for?
Answer
Three fold solution consisting of Crash Course, Live Projects, and Building a long term relationship.
Impact
Diversification and successful tapping of boAt in the AR-VR segment where competition is very
minor and growth expectations are very high with a potential of customer tastes swinging
towards this segment.
1
AR VR as an Industry
India Augmented Reality and Virtual Reality Market is booming because of the
growing industry adoption of head-mounted displays (HMDs), technological
advancements, increasing digitization, and penetration of HMDs in the gaming and
entertainment sectors following COVID-19, and high investments in the AR & VR
market. Moreover, the demand for AR & VR solutions in the country is due to the rise
in adoption of technologically advanced solutions, expansion of application areas
among end-use industries, expanding gaming industry nationwide with rising
investments in AR and VR technologies in various fields, and surge in smartphone
penetration in emerging economies. 2
Introducing boAt Turbo
VR and AR Advantages
AR can enhance real-world experiences by overlaying
Enhances digital information on top of the physical environment.
Real-
world
VR consultancy services offer end-to-
Experienc VR provides a fully immersive experience
end strategic solutions from VR
e: that can transport users to different
conceptualisation through to Consultancy Immersive places and environments. This makes it
production and promotion – ensuring Services Experience: an ideal tool for training, gaming, and
delivery that both fits into and
supercharges your brand objectives. Why education.
boAt
Meetings can be held giving a A new era of Turbo Safe
VR provides a safe environment for training
in dangerous or high-risk situations, such as
hands of ‘real’ experience meetings flight simulations or medical procedures.
Environment
Cost-
VR can be a cost-effective alternative to traditional effective:
training methods, which often require specialized
equipment and facilities.
Sources: Team Analysis
ANALYSIS PRODUCT STRATEGY IMPLEMENTATION RISK MITIGATION 6
Implementation Timeline
Tomorrow's Action Points
Identifying Finalising product and Marketing to Creation of a VR Ensuring sustainability
potential range the community through constant innovation
market customers
boAt wishes to Identification of Deployment of services This would also
ensure a FIRST Attracting Sufficient
move forward the market, within certain spheres, like
Number of Clients
with the especially the Arena based VR services, VR MOVER ADVANTAGE
already existing YOUNG AGE communities, B2B model into a market that is
group, and currently untapped Onboarding
market share it
creation of the Continued growth and is bound to grow Sufficient Number of
possesses in the need amongst exponentially in the Companies
through constant
Indian market, them technological coming years. After
and that is why, Deployment of innovation in the establishing the base
Ensuring Quality
we will first be services within industry, to remain the in India, and after
Product
diversifying in certain spheres, leader in the market the reviews and
India only like Arena based and prevent experiences, we wish
VR services, VR possible competition to take this global Ensuring
communities, B2 like Seamless
Experience
B model Apple, Huawei, etc.
Sources: Team Analysis
ANALYSIS PRODUCT STRATEGY IMPLEMENTATION RISK MITIGATION 9
Risk and Mitigation Strategy
Analyzing the Potential Risks Faced by HighBridge and Providing Solutions
Only 1 contemplated risk crosses the critical risk line… Risks Mitigation Strategies
Extremely high risk levels as the High levels of advertisements
1 1
High
market is a niche with low accompanied by alternative
demand and uses and potential
unaware consumers of AR & VR segment
2
Students might not take the live Students will be trained and be
2 2
Probability
project seriously, which could supervised by professionals who
1 lead to discrediting HighBridge will ensure that the quality of
3 the deliverables is not
and non compliance in further
live projects compromised
Loss of interest of masses in the Tie ups with strong tech based
3 AR & VR segment due to 3 companies to promote use of
upcoming AR & VR that creates a good
alternatives like holograms market for the product and
Low
propagates advertisements
through "word of mouth"
Low Impact High
Sources: Team Analysis
ANALYSIS PRODUCT STRATEGY IMPLEMENTATION RISK MITIGATION 11
Thank you