3J’S RESORT AND RECREATION

MISSION:

To offer and provide a high quality, enjoyable, relaxing, eco-friendly

resorts and recreational activity that helps people in change their mood.

VISION:

To become one of the known eco-friendly resorts and recreation in

the Philippines that gives the best satisfaction and relaxation for

customers.

GOALS/OBJECTIVES:

● Enter a new geographic market

● Increase staff and resources

● Acquire competitors

● Expand more investors

ORGANIZATIONAL CHART

EXECUTIVE SUMMARY:

3J’S Resort and Recreation is a Bali theme resort in Quezon City that

was established in 2023, to cater the local visitors and tourists and also to

make profit. We offer our customers the ultimate place for them to have fun

and relaxation. We also have rooms for rent for those who intend to stay over

for a little while. Our resort has an affordable point over our competitors as we
are located close to one of the business cities that attracts locals and visitors

alike. We intend to fully utilize our location to full advantage.

Our visions to ensure that we are the preferred resort and recreation in

Quezon City, Philippines as well as the whole world and that we attain this

goal by the year 2025. To achieve this, we’ll go through the extra mile of

picking those that would best serve the purposes of our resort.

Our management staff has been well picked due to their vast experience

and knowledge in the industry and these kinds of businesses We are confident

that they would help bring our business to where we intend it to be. Aside

from having the experience, our management staff also believes in our core

values.

We have picked competent employees that we know are capable of

making sure our resort and Recreation become top class. Our employees knew

that they must constantly communicate the brand to the clients through their

actions. We intend to pay our employees well and also ensure that the

atmosphere they work in is conducive and motivating enough.

Our marketing executives have been empowered to draft and implement

strategies that will not only make us penetrate the target market but also make

us stand out from others. We intend to engage in intense publicity to ensure

that we create awareness about our resort and recreation to our community.

We will not relent in ensuring that we offer our customers excellent

service when it comes to customer care. Therefore, our customer care

executive as well as those working at the front desk have been adequately

trained to attend to the inquiries and compliments of customers promptly.

Lastly, we are very happy to announce that our resort is an eco-friendly resort

which means that some of our amenities or attraction is an statue that is made

from recycled materials, rooms and halls that is generated by solar power,

hydroponics plants and many more that can attract people to visit our resort.

BACKGROUND AND HISTORY:

The 3 J's Resort and Recreation was established on 16 th day of January by

the 3 founding sisters. Three successful entrepreneurs. Jaimie Tiu , Johana Tiu

, Joy Tiu who just drank at the roadside bar where they decided to buy and

builda project resort in just 9 months in Timog, Quezon City after the day

they purchased the 4000 sq meter abandoned bar which they converted into a

“Bali themed resort”. A standard resort with adaptation of Indonesian culture

and also modernized activities and services where you can have fun and relax

at the same time. People who visited the resort came back with a larger

number because of the great ambiance and excellent performance of the staff

to their guests.

DESCRIPTION OF PRODUCTS AND SERVICES

 The 3j’s Resort and Recreation operates 24/7. We can help you to check

in or set a reservation by messaging our page on Facebook. We don’taccept

walk-ins because we the 3Js Resort and recreation follow the safety Covid

protocols to avoid over-crowding and also to provide the best experience to

our guests. We can accommodate maximum 150 people. We offer day time

and night time stays for 22 hours that includes massages, sauna, yoga

lessons. You can also rent the whole resort accommodation a perfect choice

for team building, family gatherings or special events.

Pricing of product Our rates of services depend on what deals you might

choose; we have Special lounge and VIP lounge. The regular lounge includes

2 set of whole-body massages, 3 set of meals including free to use all resort

facilities and amenities except the rooftop. The VIP Lounge includes free

passes to all including “The rooftop” that serves the most special amenities

like buffet, VIP bar and other activities.

Day Tour and Night Tour:

 Special Lounge – PHP 9,900 for 10-12 pax.

 VIP Lounge - PHP 15,000 for 10-12 pax.

Whole Day:

 Special Lounge- 16,000 php for 12-15 pax.

 VIP Lounge- 25,000 php for 15-18pax.

 Room Rates:

 Standard Room- PHP 2,700 good for 4 pax.

 Junior Deluxe Room- PHP 3,500 good for 6 pax.

 Family Room- PHP 6,500 good for 8 pax.

 Big Family Room - PHP 10,500 good for 10-12 pax.

Team Building Package (minimum of 30 persons to

accommodate):

 PHP 1,300 per person for day tour only (8am to 8pm)

 PHP 3,000 per person for whole day. (8am – 6 am next day)

Team Building Inclusions:

 Activities / Program Designs.

 Coordinator

 Team building equipment and materials including t-shirts per

teams.

 Emergency first aid kits.

 Site safety technicians.

 AM Snacks

 Boodle Fight for Lunch

 PM Snacks

Boodle Fight Rates :

Chicken , Pork , Vegetables and Fruits

 PHP 2,800 Good for 6-7 Persons.

 PHP 3,300 Good for 9-10 Persons.

 PHP 4,500 Good for 12-15 Persons.

Seafood, Vegetables and Fruits

 PHP 3,100 Good for 6-7 Persons.

 PHP 3,700 Good for 9-10 Persons.

 PHP 4,900 Good for 12-15 Persons.

Mixed Chicken , Pork , Seafoods , Vegetables and Fruits

 PHP 3,700 Good for 6-7 Persons.

 PHP 4,300 Good for 9-10 Persons.

 PHP 5,500 Good for 12-15 Persons.

Typically, we have different kinds of clients but these people have a

similarity, they all want to relax and forget the stress for a day and enjoy the

beauty in life. Most of them are workers, students from different universities,

group of friends and families.

 We have effectively implemented different marketing strategies. We also

offer memberships to boost communication with previous guests and

encourage return visits, especially during the off season.

By distributing flyers to people and posting our products and services on

social media platforms many people will be aware of and become interested.

By this, it is easier to spread the information and more clients to help the

business grow.

MARKET RESEARCH:

The market is segmented based on the age and lifestyle category of each

group. Market is also segmented into various categories for targeting different

types of promotions and advertisements suitable for each target market

segment.

College Students-This segmentation is targeted for students of ages between

18 to 26. Students are more interested in swimming, teambuilding and

relaxing.

Single Young Business Professionals – The second category of target

market are young business professionals in and around our area ages between

25 and 40. This area has a lot of industries, including BPO’s, Private

Companies Government Office. These corporations have lots of young

executives, who have enough money to spend on high quality resort

entertainment. Currently these professionals are spending their time in resort

and bars for parties and get-togethers.

Singles, Married Couples and Family – People who are married and

between the ages of 30 to 40, who have either one or two kids or don’t have

any kids are targeted for this resort. The middle-aged people have sound

financial income and will be interested in spending an occasional weekend out

for party or relaxation.

Tourists/Vacationers – The Quezon City area is one of the important areas

for visitors from other city and also for the international tourists. These

category of people will be interested in getting a unique experience by

spending more money. 3J's provides multilevel entertainment, recreational

activities and is Bali-theme in its facility. The tourists can be easily drawn to

the facility by creating vacation packages with various airline agencies and

local tourist help brokers. The age category can range between 25 – 40 for

tourists.

3J's is competing against other local resort, but also against beach resorts,

mini-golf, restaurants, hotels and free parties. We are competing for the

disposable income and leisure time that our potential customers would

otherwise spend elsewhere. However, once a potential customer has decided

they want to go out to eat, relax, have a team building, escape boredom, to

have fun, we are most closely competing with similar types of businesses:

other resort, nightclubs, and concert venues. Our challenge is both to

encourage them to choose activities we offer, and to preferentially choose 3J's

over smaller, less unique option.

 The Metropolis area has hundreds of thousands of adults, from the age of

18-50, who books for resort or go out to have fun and leisure time at least once

a month. We not only have to encourage customers to come to our venue, but

to choose this kind of entertainment over stressful ones. In the resort and hotel

industry, people make choices about return visits based on the quality of the

environment and experience, along with drinks and food. The price should be

competitive enough to attract a wide variety of customers.

OUTLINE OF MARKETING AND SALES PLAN:

Travelers adore going to resorts to unwind. Also, today's tourists use the

Internet to plan their time away from their hectic life. Because of this, our

resort requires Internet access to ensure that guests are at ease while visiting.

As we can publish information about our resort, accept reservations directly

from our website, and even share entertaining activities that visitors may

partake in while staying here. Also, it can potentially produce a lot more leads

and it is less expensive than traditional marketing. The best part is that it

enables our resort to speak with prospective visitors directly in order to

respond to their inquiries and better meet their demands. Then, we'll design

interactive multimedia brochures to give potential guests a sneak peek of

everything our resort has to offer.

A. Inviting social media influencers–

Make sure to record it on video if there is a big giveaway or an important

event you want you’re audience to know about make this resorts perspective.

While your target audience and the demographics of your resort must be taken

into account, a very effectively executed live stream might also boost interest

in your location. Your fanbase will grow by attracting people who may not

otherwise be interested in the location with the help of an influencer by

vlogging . The biggest platform is social media, and influencers on that

platform will aid in the promotion of our company's products and services.

Social media will use photographs, articles, and brief videos to highlight your

resort and tell your story to thousands of people. Here's your chance to shine.

B. Post Boosting –

The goal of posting is to build relationships and a sense of community.

Your brand's loyalty will increase if you give your customers information

about your neighborhood and the culture you wish to convey to your visitors.

Your followers will see that you are open for business and that they are

welcome at any time of the year if you regularly publish on your page. You
want your community to interact with you, share your content, and eventually

become interested enough to reserve a trip to your resort.

C. Interactive Advertisements–

You want to get your audience’s perspective on what they consider a good

vacation means to them. You want to get to know your market deeply; in a

way that can tailor your business to their needs. Also, people love giveaways!

Interactive ads are great with growing your followers. Why not include a

monthly gift to one lucky follower after following several guidelines that will

increase not only your popularity but engagement as well. Also, we will run

advertisement on Facebook if this will be effective reaches and reaches the

potential customers, they will be well and inform them about the resorts

services .

3J’s Resort and Recreation was established in the year 2023 . It is a 4,000

square meter venue located at Timog, Quezon City. The resort was a total of

12 types of stilt houses and the design of its organization structure is a Bali-

theme, The 3J’s Resort and Recreation is being supervised by a Managing

Director. The board, therefore serves as the highest policy making body for the

organization.

Aspara Furniture Manufacturing Corporation is the center of our

manufacturing process. Its main purpose is to minimize production time and

cost efficiently in the work place and we support Local art. Multiplicity of
 production planning element ranging from the everyday activities of guests.

Also, our inventory control is that production control must be maintained at an

optimum level, and inventory control is only a secondary control, whose main

function is to give warning when something goes wrong and the stock tends to

exceed the safe maximum value.

The 3J’s Resort and Recreation products consist of tangible and intangible

elements of foods drinks and accommodation together with the services,

atmosphere and image that surround and contribute to our product. Our chosen

industry contains many of the characteristics of service industries with the

added implication of the production process. Tropical Palm Herb

Manufacturing supplies our plants and other soils in 3Js Resort and Recreation

which are used in activities often with a set of periods of time. Tropical palm

herb sustainable amount of investment in plants and premises.

3J’s Resort and Recreation

SERVICES: PRICE:

SPECIAL LOUNGE: 9,900 FOR 10-12 PAX

VIP LOUNGE 15,000 FOR 10-12 PAX

WHOLE DAY:

SPECIAL LOUNGE 16,000 FOR 12-15 PAX

VIP LOUNGE 25,000 FOR 15-18 PAX

ROOM RATES:

STANDARD ROOM 2,700 GOOD FOR 4 PAX

JUNIOR DELUXE ROOM 3,500 GOOD FOR 6 PAX

FAMILY ROOM 10,500 GOOD FOR 8 PAX

BIG FAMILY ROOM 10,500 GOOD FOR 10-12 PAX

TEAM BUILDING PACKAGE -1,300 PER PERSONS FOR DAY TOUR ONLY

(MINIMUM OF 30 PERSONS TO -3000 PER PERSONS FOR WHOLE DAY

ACCOMODATION):

BOODLE FIGHT RATES:

PRODUCT: PRICE:

MEAT AND VEGGIES AND FRUITS: -2,800 GOOD FOR 6-7 PERSONS

-3,300 GOOD FOR 9-10 PERSONS

-4,500 GOOD FOR 12-15 PERSONS

SEAFOOD VEGGIES AND FRUITS: -3,100 GOOD FOR 6-7 PERSONS

-3,700 GOOD FOR 9-10 PERSONS

-4,900 GOOD FOR 12-15 PERSONS

MIXED: -3,700 GOOD FOR 6-7 PERSONS

-4,300 GOOD FOR 9-10 PERSONS

-5,500 GOOD FOR 12-15 PERSONS

 3J’s Resort and Recreation

CASH FLOW STATEMENT

JANUARY 2023-DECEMBER 2023

January February March April May June

July August September October November December
Revenue ₱387,300 ₱551,200 ₱1,099,100 ₱1,265,000 ₱1,503,100 ₱451,900
Revenue ₱260,519 ₱422,900 ₱ 557,200 ₱ 489,000 ₱ 710,700 ₱ 768,330
Man Power ₱ 9,900 ₱ 9,900 ₱ 9,900 ₱ 9,900 ₱ 9,900 ₱ 9,900
Man Power ₱ 10,900 ₱ 10,900 ₱ 10,900 ₱ 10,900 ₱ 10,900 ₱ 10,900
Utilities ₱160,000 ₱185,000 ₱195,000 ₱195,000 ₱250,000 ₱165,000
Utilities ₱95,000 ₱110,000 ₱150,000 ₱115,000 ₱130,000 ₱138,000
Sales Promotions ₱25,000 0 ₱30,000 ₱30,000 ₱30,000 0
Sales 0 0 ₱15,000 ₱15,000 ₱20,000 0
Delivery and ₱100,000 ₱60,000 ₱150,000 ₱150,000 ₱150,000 ₱50,000
Promotions
Transportations
Delivery and ₱45,000 ₱40,000 ₱85,000 ₱85,000 ₱95,000 ₱95,000
Incentives ₱19,265 ₱27,560 ₱54,995 ₱63,250 ₱ 75,155 ₱ 22,595
Transportations
TOTAL CASH ₱ 98,135 ₱268,540 ₱ 659,205 ₱ 880,100 ₱ 988,045 ₱204,405
Incentives ₱ 13,025.95 ₱ 21,145 ₱ 27, 860 ₱24,450 ₱35,535 ₱38,416.50
FLOW
TOTAL CASH ₱96,594 ₱240,855 ₱306,850 ₱238,650 ₱419,265 ₱ 486,013

FLOW
3J’s Resort and Recreation
 CASH FLOW STATEMENT

JANUARY 2024-DECEMBER 2024

January February March April May June

Revenue 580,950 826,800 1,648,70 1,897,50 2,254,650 677,850

0 0

Man Power 14,850 14,850 14,850 14,850 14,850 14,850

Utilities 240,000 277,500 292,500 292,500 375,000 247,500

Sales 37,500 0 45,000 45,000 45,000 0

Promotions

Delivery and 150,000 90,000 225,000 225,000 225,000 75,000

Transportatio

ns

Incentives 21,191.5 30,316 60,494.5 69,575 82,670.5 24,854.5

TOTAL 147,202.5 402,810 988,807. 1,320,15 1,482,067. 306,607.

CASH FLOW 5 0 5 5

July August Septembe October November Decembe

r r

Revenue 390,778.5 634,350 835,800 733,500 1,066,050 1,152,49

Man Power 16,350 16,350 16,350 16,350 16,350 16,350

Utilities 58,400 165,000 225,000 225,000 195,000 207,000

Sales 0 0 22,500 22,500 30,000 0

Promotions

Delivery and 67,500 60,000 127,500 127,500 142,500 142,500

Transportatio

ns

Incentives 14,328.54 23,259.5 30,646 26,895 39,088.5 42,258.1

5 5

TOTAL 144,891 361,282. 460,275 357,975 628,897.5 729,019.

CASH FLOW 5 5
 3J’s Resort and Recreation

CASH FLOW STATEMENT

JANUARY 2025-DECEMBER 2025

January February March April May June

Revenue 871,425 826,800 1,648,70 1,897,50 2,254,650 677,850

0 0
Man Power 14,850 14,850 14,850 14,850 14,850 14,850

Utilities 240,000 277,500 292,500 292,500 375,000 247,500

Sales 37,500 0 45,000 45,000 45,000 0

Promotions

Delivery and 150,000 90,000 225,000 225,000 225,000 75,000

Transportatio

ns

Incentives 21,191.5 30,316 60,494.5 69,575 82,670.5 24,854.5

TOTAL 147,202.5 402,810 988,807. 1,320,15 1,482,067. 306,607.

CASH FLOW 5 0 5 5

July August Septembe October November Decembe

r r

Revenue 390,778.5 634,350 835,800 733,500 1,066,050 1,152,49

Man Power 16,350 16,350 16,350 16,350 16,350 16,350

Utilities 58,400 165,000 225,000 225,000 195,000 207,000

Sales 0 0 22,500 22,500 30,000 0

Promotions

Delivery and 67,500 60,000 127,500 127,500 142,500 142,500

Transportatio

ns

Incentives 14,328.54 23,259.5 30,646 26,895 39,088.5 42,258.1

5 5

TOTAL 144,891 361,282. 460,275 357,975 628,897.5 729,019.

CASH FLOW 5 5