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Understanding Hotel Star Ratings

The document discusses hotel star rating systems, particularly in the Philippines. It outlines the criteria for 1 to 5 star hotels based on amenities and services provided. A 1 star hotel provides basic amenities while a 5 star hotel offers luxury services and amenities. It notes that while some hotels market themselves as 7 star, no major rating organization uses a scale above 5 stars officially. It provides examples of hotels that promote themselves as 7 star through unique designs and services.
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0% found this document useful (0 votes)
261 views5 pages

Understanding Hotel Star Ratings

The document discusses hotel star rating systems, particularly in the Philippines. It outlines the criteria for 1 to 5 star hotels based on amenities and services provided. A 1 star hotel provides basic amenities while a 5 star hotel offers luxury services and amenities. It notes that while some hotels market themselves as 7 star, no major rating organization uses a scale above 5 stars officially. It provides examples of hotels that promote themselves as 7 star through unique designs and services.
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Prepared by: MARIA FE S.

ROQUE
TPS 3- Accommodations Operatios and Management
2ND Semester, 2023-2024

STAR RATING

The hotel star rating system is one of the primary


methods for assessing and ranking hotels. Most of
the time, the market looks into a hotel’s
classification before deciding whether to book an
overnight. And hotel owners are often advised to
stick to their star rating.
The Five Star Grading System is a new set of
certification norms and requirements for hotels,
resorts, and apartment hotels developed by
the Philippine Department of Tourism (DOT).
The new certification set complies with the 2009
Tourism Act, also known as Republic Act 9593. This
new hotel rating system will depend on the number
of audited points gained by each property. In
contrast to the previous DOT guidelines, which classified hotels as deluxe, first-class, standard, and
economy, the new hotel rating system uses stars.

Each hotel may get a maximum of five stars, or one thousand points.
 1 star hotel is worth between 250 and 400 points.
 2 star hotel is worth between 401 and 550 points.
 3 star hotel is worth between 551 and 700 points.
 4 star hotel is worth between 701 and 850 points.
 5 star hotel is worth between 851 and 1,000 points.

One-Star Hotel Rating


A one-star hotel rating provides only the most basic amenities, such as a bed and a bathroom, for a
night’s stay. You can anticipate modest amenities and service from the personnel. There may or may
not be a television or telephone in the rooms.

Typically, one-star hotels are independently owned and not affiliated with a commercial chain.

Amenities Benefits
 Limited bed and bathroom  Comfortable room and bed
 Vending machine in lobby or hallway  Cost-effective

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Prepared by: MARIA FE S. ROQUE
TPS 3- Accommodations Operatios and Management
2ND Semester, 2023-2024
 Provide for basic needs

Two-Star Hotel Rating


Each room has a bed, bathroom, television, telephone, and closet. There may also be a 24-hour front
desk, daily housekeeping, and self-service dining options, such as a continental breakfast.
Two-star hotels are typically affiliated with a larger chain and located in various locales.

Amenities Benefits
 24-hour reception desk  In-room television and phone
 Billed Wi-Fi  Clothing racks or closet
 Closets or racks for clothes  Self-serve dining and snacks
 Daily housekeeping services  Daily housekeeping
 In-room television and phone  24-hour reception desk
 Self-serving food and snacks  Billed Wi-Fi

Three-Star Hotel Rating


A three-star hotel provides a blend of cost and facilities. They are the mid-range alternative to elite hotel
brands, emphasizing style and comfort. Three-star hotels may not be ultra-luxurious, but guests can
expect their essential needs to be met along with additional amenities to enhance their stay.

Amenities Benefits
 Convenient access to tourist sites
 Couch or comfy lounge chairs  Elegant and spacious rooms
 Desk  Exercise facilities, including a pool and a
 Fitness Center gym
 A flat-screen TV with cable  Quality service at moderate rates
 In-room toiletries
 Phone and alarm clock
 Pool
 Shower with bathtub
 Spacious rooms
 Business services
 Closet and dresser

Four-Star Hotel Rating


A four-star hotel is an elite establishment that offers facilities, activities, and extras to make multi-night
stays memorable. These facilities are frequently huge and situated in tourist-heavy areas, such as near
beaches or significant metropolitan centers — packed with receptionists, valets, concierges,
housekeeping personnel, and culinary staff.

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Prepared by: MARIA FE S. ROQUE
TPS 3- Accommodations Operatios and Management
2ND Semester, 2023-2024
Amenities Benefits
 A premium experience
 Basketball and tennis courts  Staff availability
 Gym and fitness centers  Ideal location for resting and
 Hot tubs relaxing
 Indoor and outdoor pools  Flexible options for food and
 Large beds with high-quality bedding entertainment
 On-site activities like exercise classes, live music,
and music nights
 On-site restaurants
 On-site room service
 Room safe
 Shower with a separate whirlpool tub
 Spacious rooms
 Spas
 Staff services like bellhops, concierge, and valet
parking

Five-Star Hotel Rating


A five-star hotel offers a premium experience and upscale rooms. Due to their exquisite services, five-
star hotels are among the most wealthy hospitality establishments in the world. There may be a
personal butler, doorman, designated concierge, 24-hour room service, valet parking, spas with skilled
masseuses, gyms with personal trainers, live entertainment, and child care.

Amenities Benefits
 A luxurious and elegant experience
 Full-time services and pampering
 High-quality rooms with kitchens, living rooms, and  Guest demands immediately called
patios for
 In-room Jacuzzi tub  Highest standards for relaxation
 Designer bathrobes and other linens and comfort
 Golf courses
 All-around wellness and spa services with facials,
massage, as well as nail and hair pampering
 Hot tubs, pools, saunas, and steam rooms
 Options for fitness centers and gym coaches
 Premium staff services such as butler, child care,
doorman, personal concierge, and valet
 On-site bars and gourmet restaurants
 Other entertainment options

Seven-Star Hotel Rating


Officially, a 7-star rating is impossible. Across the world, fairly uniform hotel classification systems are
used, particularly in instances of international standardization. A seven-star rating is usually a marketing

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Prepared by: MARIA FE S. ROQUE
TPS 3- Accommodations Operatios and Management
2ND Semester, 2023-2024
strategy since no major journal or credible hotel rating organization evaluates hotels on a scale of up to
seven stars.
In the never-ending search to create bigger, more luxurious and more excessive hotel resorts, property
developers hope that their next project will smash records and redefine the limits of luxury
accommodation. With such hype, comes a promise that the traditional 5-star rating system is simply too
primitive for the opulence and grandeur of a new hotel development.

In recent years, the possibility of a nation’s first 7-star hotel is generally floated by the developers and
tourist boards themselves, drumming up anticipation for a resort of national pride.

WIDELY RECOGNIZED 7-STAR HOTELS:


1. Pangu 7-Star - Beijing
One way to be certain that people will
associate your hotel with 7-stars, is to literally
call it Pangu 7-Star. This luxury complex in
Beijing, designed in 2008, occupies the first
block of the Pangu Plaza. The resort boasts
two pavilions, a temple, world-class
restaurants, 234 guest rooms, 140 suits and
the world’s first traditional Chinese courtyard
in the sky. During the Beijing Olympics (the
stadiums of which are located right beside the
hotel), Bill Gates stayed here.

2. Laucala Island Resort – Fiji


Comprising just 25 villas, the resort employs
over 300 staff, making it one of the most
well-looked after residences in the world.
During their stay, guests can benefit from
private chefs, nannies, drivers and cleaners,
leaving them totally free to relax and unwind.
From private infinity pools to panoramic

beach side bedrooms - this place is the


stuff of pure honeymoon fantasy.
3. Emirates Palace – Abu Dhabi

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Prepared by: MARIA FE S. ROQUE
TPS 3- Accommodations Operatios and Management
2ND Semester, 2023-2024
Few buildings in the world quite merit the label of “palace” like the Emirates Palace in Abu Dhabi. From
the palm-tree lined strip leading up to the resort, the palace emerges like a mirage over the horizon,
glittering with fountains, turrets, balconies and trees. Highly classic in its design, yet fitted to every
modern luxury imaginable, a stay here is designed to feel like falling into a fantasy. Once inside, the
grandeur continues, with sweeping staircases leading up to an ethereal, geometric dome to the
heavens.
4. Burj Al Arab – Dubai
Our final hotel is once again in Dubai, and
it tops many lists as the most luxurious
hotel in the world. The Burj Al Arab hotel
was built in 1999, nestled on its own
separate island just off the mainland and
connected by curving bridge. The building
resembles the sail of a ship and is
complete with a helipad near its top. The
hotel’s most iconic room is the Royal Suite,
a sweeping series of carpeted rooms,
featuring four-poster beds, gold hangings,
chandeliers and private dining room. A
night in this room will set you back
$24,000, making it one of the most
expensive hotel rooms in the world.

Common questions

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Pristine service in a three-star hotel typically refers to addressing essential needs with some additional amenities, focusing on comfort and style without extensive luxury, such as offering a blend of affordability with adequate facilities and convenience. In contrast, a five-star hotel's pristine service emphasizes upscale, personalized experiences, often including features like personal butlers, 24-hour room service, and premium facilities such as spas and gourmet dining. The service at a five-star establishment is designed to be attentive to individual guest preferences, ensuring a memorable and uniquely luxurious stay .

The absence of a formal seven-star hotel rating system means that hotels designated as seven-star are not officially recognized by any global or national rating body. Instead, such designations are typically used as marketing strategies by developers and promoters. This self-proclaimed status often arises from the developers' attempts to attract high-end clientele by emphasizing luxury features that exceed the traditional five-star criteria, such as opulence, exclusive services, and record-breaking amenities. As a result, the "seven-star" label is more about creating prestige and allure rather than meeting standardized evaluation criteria .

The point ranges for each star rating in the Philippine Department of Tourism's Five Star Grading System greatly influence hotel operations and management by dictating the level of amenities and services needed to achieve a certain rating. For instance, a hotel must score between 851 and 1,000 points to be considered a five-star hotel, which requires providing premium experiences such as personal butlers, 24-hour room service, high-quality dining options, and various recreational facilities. These requirements affect staffing levels, operational processes, and financial strategies as hotels strive to meet or maintain their star rating .

According to the Philippine Department of Tourism standards, the main difference between a four-star and a five-star hotel is the level of luxury and the range of services offered. A four-star hotel provides various amenities such as a 24-hour reception, daily housekeeping, and self-serving dining, whereas a five-star hotel includes premium experiences like personal butlers, high-quality spas, gourmet dining opportunities, and extensive recreational facilities. The scoring system reflects these differences, with four-star hotels accumulating between 701 and 850 points, and five-star hotels earning between 851 and 1,000 points .

Elements contributing to a hotel being described as "falling into a fantasy" include architectural grandeur, such as iconic designs or lush landscaping, as well as luxurious interiors featuring lavish furnishings, intricate decor, and state-of-the-art facilities. This description aligns with consumer expectations in the luxury market, where guests anticipate a transformative experience that provides indulgence and an escape from everyday life. The allure of fantasy is enhanced through unique offerings like personal service, exclusive amenities, and culturally immersive environments, reinforcing the promise of an extraordinary getaway .

Developers and tourists might promote the idea of a seven-star hotel to create an exclusive and prestigious image that goes beyond the traditional luxury categories, positioning the property as a symbol of national pride or an unprecedented achievement in opulence. This marketing strategy aims to captivate the attention of high-net-worth individuals by offering an unparalleled luxury experience. Additionally, using a "seven-star" label can generate significant media buzz and a unique selling proposition, differentiating the hotel in a competitive market while potentially driving anticipation and demand .

The concept of a seven-star hotel influences consumer perceptions by suggesting a level of luxury and exclusivity beyond the traditional five-star classification. This impacts consumers by setting higher expectations for personalised services, unique experiences, and ultra-luxurious amenities. However, because the seven-star designation lacks official standardization, it may also lead to skepticism regarding its authenticity. Nonetheless, the marketing and mythical aura surrounding "seven-star" establishments continue to shape desires and images of the ultimate hospitality experience . This perception can drive affluent consumers to seek out these experiences, reinforcing the aspirational value associated with extreme luxury .

Adopting the Philippine Department of Tourism’s new star rating system presents benefits such as providing a clear and consistent framework to measure hotel quality and competing on an international level. The system’s transparency can enhance consumer trust and influence booking decisions. However, drawbacks include the potential financial burden on hotels, especially smaller ones, to meet the rigorous standards required for higher classifications. The system may also limit creativity in service delivery as hotels strive to align strictly with defined criteria, potentially leading to homogenization in the hospitality industry .

Hotels attempting to move from a one-star to a two-star rating under the Philippine Department of Tourism standards face several operational challenges. They need to enhance basic amenities and services, such as incorporating televisions, phones, and closets into all rooms, and potentially joining a larger hotel chain to meet additional requirements like a 24-hour front desk and daily housekeeping. These improvements entail increased financial investment in staff and infrastructure, as well as managing higher operational costs. Ensuring service consistency across multiple locales if opting for chain affiliation also presents logistical and strategic challenges .

The pursuit of a higher star rating can significantly influence a hotel's marketing strategy by shifting its focus towards showcasing enhanced services and amenities that justify the upgraded classification. For example, marketing campaigns may emphasize newly introduced luxury features such as fine dining experiences, superior service quality, or exclusive facilities that contribute to a higher star rating. This repositioning effort aims to attract a more upscale clientele willing to pay premium prices. Additionally, a higher star rating can serve as a key differentiator in competitive markets, allowing the hotel to bolster its brand prestige and target niche market segments seeking refined hospitality experiences .

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