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Behavioral Economics Test Questions

1. The document discusses concepts from behavioral economics as they relate to food choices and eating behavior. It provides think break questions, multiple choice questions, short answer questions, and discussion questions about various behavioral effects. 2. The behavioral effects discussed include environmental cue effects, default effects, framing effects, ambiguity effects, loss aversion effects, decision fatigue effects, projection bias effects, and empathy gaps. 3. The questions are meant to test understanding of how these behavioral effects influence food decisions and can potentially be addressed to improve nutrition.

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0% found this document useful (0 votes)
24 views5 pages

Behavioral Economics Test Questions

1. The document discusses concepts from behavioral economics as they relate to food choices and eating behavior. It provides think break questions, multiple choice questions, short answer questions, and discussion questions about various behavioral effects. 2. The behavioral effects discussed include environmental cue effects, default effects, framing effects, ambiguity effects, loss aversion effects, decision fatigue effects, projection bias effects, and empathy gaps. 3. The questions are meant to test understanding of how these behavioral effects influence food decisions and can potentially be addressed to improve nutrition.

Uploaded by

xxxcxxx
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Question Bank

Chapter 9
Insights from Behavioral Economics

Think Break Questions (from Book: p. 132)

1. Think of a specific food you like to eat at a specific restaurant. Now give an example of an
environmental cue effect, a default effect, and a framing effect that may cause you to eat more of
that food.

2. Give an example of a food you eat where you suffer confirmation bias in continuing to eat that
food. How can the information superhighway of the internet influence confirmation bias? For
example, what information can you find to support or dispute high protein and/or high fat diets?
What is your confirmation bias story or argument?

3. On your busiest day of the week do you make better or worse food choices? Discuss if you
think this is related to decision fatigue. What happens when you eat at an all-you-can eat buffet?
What happens when you are traveling away from home? What other settings might increase your
decision fatigue?

4. Describe a time when you experienced projection bias.

Multiple Choice Questions

1. Behavioral economics studies the interaction of the choice environment attributes with
individuals’ psychological tendencies in determining choices.

a. True
b. False

2. Behavioral economics studies behavior, but neoclassical economics does not

a. True
b. False

3. A behavioral effect is

a. a consistent choice based on behavioral tendencies regardless of the environment.


b. systematic and repeatable tendency toward a choice alternative resulting from the interaction
of a choice environment attribute with a psychological attribute.
c. none of the above.
4. A psychological attribute is

a. a behavioral tendency that exist independent of the choice environment.


b. a behavioral tendency that is triggered by a specific choice environment.

5. The “environment” is the circumstance, objects, or conditions by which someone or something


is surrounded.

a. True
b. False

6. Price can be considered an environmental cue.

a. True
b. False

7. The color of a food is considered an environmental cue.

a. True
b. False

8. Environmental cue effects are mainly mediated through the eyes.

a. True
b. False

9. Environmental cue effects operate through

a. altering the hunger state.


b. altering the normative consumption benchmark.
c. disrupting food intake monitoring.
d. any of the above.

10. The default effect works because the default option is the only option available.

a. True
b. False

11. A strong default means an alternative option is not easily accessible.

a. True
b. False
12. To achieve a nutritional target, strong defaults are preferred to weak defaults.

a. True
b. False

13. The #3 combo at Hardees is an example of a

a. framing effect.
b. default option.
c. environmental cue.

14. A framing effect occurs when a choice is affected by how information about an item is
presented.

a. True
b. False

15. “Our hamburgers are now 75% lean” is equivalent to “our hamburgers are now 25% fat”. But
people have different perceptions related to these two expressions. Which following effect
explains this phenomenon?

a. Environmental Cue effect


b. Framing effect
c. Confirmation effect

16. The ambiguity effect is associated with a quantifiable form of uncertainty.

a. True
b. False

17. The ambiguity effect occurs because, in comparable choices, people prefer certainty over
uncertainty.

a. True
b. False

18. “I prefer the known taste of a fat juicy burger to the unknown positive health effects
associated with a salad” is an example of

a. a framing effect.
b. an ambiguity effect.
c. a loss aversion effect.
19. When we search for, interpret, and use information that supports a preconception and choice
this is known as a

a. a framing effect.
b. an endowment effect.
c. a projection bias effect.
d. none of the above.

20. The loss aversion effect is stronger for healthy foods than hedonic foods.

a. True
b. False
c. Depends on the food

21. The decision fatigue effect occurs when you are physically tired from some type of physical
exertion.

a. True
b. False

22. Mary is an accountant and works at a tax firm. She has observed that during tax season she
eats a lot more junk food. Which effect most likely explains this?

a. Environmental cue effect


b. Projection bias effect
c. Decision fatigue effect

23. Paradoxically rewarding yourself later in the day with a tempting food you avoided earlier in
the day is most likely explained by

a. environmental cue effect.


b. projection bias effect.
c. decision fatigue effect.

24. The projection bias effect is the tendency for individuals to

a. allow other people to project their food preferences on them.


b. under or overestimate their own future behavior.
c. project food preferences from one meal to the next.

25. Under estimating how hungry you will be at dinner after you have finished lunch is an
example of

a. the cold-hot empathy gap.


b. the hot-cold empathy gap.
c. delay discounting .
Short Answer Questions

1. People tend to not monitor their food intake very closely in a party setting. Identify and
discuss within this context one or more behavioral effects that may explain this phenomenon.

2. A default effect may be strong or weak. Explain the difference and why in some settings a
strong default effect may not be ultimately as effective as a weak default. Give examples in your
discussion.

3. Nutrition education programs are designed to improve nutrient intake. Identify the main
behavioral effects nutrition education programs are targeting. Give a defense for your selection.

Discussion Questions

1. Suppose you are interviewing for a job as a nutrition director in a local school district. They
are looking for someone to improve the nutrient intake of the students in the district. Using the
concepts from this chapter, give four examples of things you would do to try to improve nutrient
intake. Be sure to justify why you think they would work in the context of the behavioral
economic effects described here.

2. Define the eight behavioral economic effects covered in this chapter. Explain which ones you
think are most important and why. Explain which ones you believe are most easily exploited or
countered to improve nutrition and why.

Common questions

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Strong default options in nutrition programs can effectively steer participants towards healthier choices by making them the easiest or only accessible options. However, they might lead to resistance or backfire if individuals feel their autonomy is restricted. Conversely, weak defaults offer more flexibility, possibly resulting in less initial adherence but greater long-term acceptance and satisfaction. The effectiveness of either method depends on context-specific factors such as participant demographics and program goals .

Confirmation bias can reinforce dietary decisions by causing individuals to seek, interpret, and remember information that confirms their existing beliefs about a particular diet while dismissing opposing evidence. For example, proponents of high-protein diets may focus solely on studies that highlight benefits like muscle retention, while ignoring research on potential risks such as kidney strain. This selective information processing can perpetuate adherence to specific diets despite conflicting evidence .

Decision fatigue can lead to poorer dietary choices as individuals become mentally exhausted and more susceptible to default options or comfort foods. For example, during stressful periods like tax season, decision fatigue might cause accountants or other professionals to opt for junk food due to the decreased mental capacity for making healthier choices . This effect underscores the importance of planning and structuring options to mitigate such lapses in dietary judgment .

Projection bias leads individuals to inaccurately predict future food preferences or hunger based on their current state. For instance, someone feeling full might underestimate how hungry they will be later, leading to inadequate meal planning. This misjudgment can result in skipped meals or reliance on convenient but unhealthy options when the underprepared hunger strikes. Understanding projection bias is crucial for effective meal planning and long-term dietary adherence .

Environmental cues are physical or social signals in one's surroundings that can influence food consumption. An example could be the placement of desserts at the front of a buffet, which can increase the likelihood of choosing them due to their visibility and accessibility, potentially leading to overeating . These cues often bypass conscious decision-making processes, subtly guiding behavior in ways that align with psychological tendencies and environmental attributes .

Loss aversion causes individuals to perceive the loss of certain eating habits as more significant than equivalent gains from adopting healthier options. This can make transitions to healthier diets challenging, as people might place a higher emotional value on favorite indulgent foods over potential health benefits. To promote healthier eating habits, interventions might focus on minimizing perceived losses or reframing benefits in a context that highlights immediate satisfaction alongside long-term gains .

Nutritional education programs can use several behavioral economics concepts to improve nutrient intake. By framing nutritional information positively, they can make healthier foods more appealing. Employing environmental cues, such as placing fruits at eye level, can subtly encourage healthier choices. Programs might also implement default options, like offering nutritious meals as standard, optionally including less healthy choices on request. Addressing confirmation and projection biases can foster lasting behavior change through informed, realistic goal-setting and consistent messaging .

The cold-hot empathy gap refers to the difficulty in anticipating future desires based on current emotional states, significantly impacting eating habits. For instance, individuals may underestimate their future cravings leading to insufficient meal preparation; conversely, they might overestimate and subsequently engage in impulsive eating when experiencing intense hunger. Recognizing this bias is critical for developing effective strategies for meal planning and impulse control, emphasizing the importance of structured routines and mindful eating practices .

The ambiguity effect causes individuals to favor choices with known outcomes over those with uncertain results. When applied to dietary decisions, it may lead prefernce of familiar, albeit less healthy, foods over unknown but potentially beneficial alternatives like nutrient-dense foods. This preference for certainty can hinder healthy dietary transitions and reflects a psychological bias prioritizing familiarity and perceived safety .

The framing effect influences consumer perceptions by altering their interpretation of information based on how it is presented. For instance, a product described as '75% lean' is perceived more positively than one labeled '25% fat,' despite both being identical . This has implications for marketing strategies: companies can enhance product appeal simply by emphasizing positive aspects through specific framing, potentially influencing consumer decisions and increasing sales .

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