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Customer Needs for TAC Academy Success

The document outlines strategies for developing an effective sales and marketing approach for a new education program. It discusses identifying customer needs and benefits to focus on, conducting market research, and emphasizing key gains and losses in sales conversations. Specifically, it recommends determining the most important customer benefits like skill development, industry exposure, and portfolio guidance, then explaining these benefits in all sales discussions. Significant gains of the program like certification and access to mentors should be emphasized, as well as the losses of missing out on these opportunities by choosing other programs.

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0% found this document useful (0 votes)
6 views3 pages

Customer Needs for TAC Academy Success

The document outlines strategies for developing an effective sales and marketing approach for a new education program. It discusses identifying customer needs and benefits to focus on, conducting market research, and emphasizing key gains and losses in sales conversations. Specifically, it recommends determining the most important customer benefits like skill development, industry exposure, and portfolio guidance, then explaining these benefits in all sales discussions. Significant gains of the program like certification and access to mentors should be emphasized, as well as the losses of missing out on these opportunities by choosing other programs.

Uploaded by

shekartac
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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1.

Make a list of the needs that customers have that can be met by your product; organize
this list in order of importance to the customer. Build your prospecting and selling around
these needs.

- Comprehensive skill development: Learn graphic design, UI/UX, and related skills in a
structured program.

- Industry-relevant knowledge: Get practical experience from tac experts about the industry
scope and baground

- Real-world experience: Internship opportunities under TechAutoCode for hands-on projects.

- Portfolio creation guidance: Get help making your own portfolio to show your work..

- Professional mentoring: Guidance from experienced professionals.


- Industry-ready certification: Get an industry ready certification to help you find a job..

2. Conduct regular market research among your satisfied customers; find out what benefit
your product offered that caused them to buy from you rather than someone else.

As it is first batch and no previous students, we can use the credibility of TAC techautocode

Like clients casestudies and the feedback and show case our master services

 Open-Ended Questions: questions about career goals, specific skills of interest, and expectations
from the program.
 Positioning: Present yourself as more than just an instructor – be a friend providing support, an
advisor offering guidance, and a teacher imparting valuable knowledge. This approach fosters a
positive and supportive learning environment.
 Significant Gains or Losses: (enhanced skills, industry exposure, certification) (missing out on
industry insights, practical experience)

3. Determine the most important benefit your business customers are seeking, and then
develop a way to explain that benefit in every sales conversation

(1) Five to Ten Most Attractive Features:

 Comprehensive Curriculum: A structured 6-month program covering graphic designing,


UI/UX, and related skills.
 Internship Opportunities:
 Industry-Relevant Insights: Knowledge aligned with current industry trends and standards.
 Portfolio Development Support:
 Professional Mentoring: Access to experienced professionals in the field for guidance even after
the program.
 Industry-Ready Certification:
 Continuous Innovation: Staying updated on the latest trends and continuously generating
innovative ideas.
 10+ Years of Industry Experience of Techautocode
 Client-Servicing Expertise: Extensive experience in serving numerous clients, distinguishing
TechAutoCode in the industry.

Holistic Approach: Offering a holistic education that combines design, development, and digital
marketing expertise.
(2) Specific Needs Addressed:

 Skill Development: Need for the program and scope for the skil
 Industry Exposure: Meets the demand for real-world experience through internship
opportunities.
 Portfolio Creation: Satisfies the requirement for guidance in creating a professional
portfolio.
 Certification: Addresses the need for a recognized certification for increased
employability.
Individual attention: Unlike others we will focus on every student and conduct their
SWOT analysis and train them accordingly
 Industry is not always sucess but also lots of failure too: We train them not only to
achive sucess but also to face failures head on

4. Identify the most significant gains or losses that your prospects could experience from
using or not using what you are selling; emphasize them repeatedly.

Gains same as above losses mentioned below

 Proven Track Record: Choosing others is loss of experience from TECHAUTOCODE


as an agency
 Client-Servicing Expertise: Extensive experience in serving numerous clients, Holistic
Approach: The academy's ability to combine expertise in branding, design, and digital
marketing provides a holistic education that few others can match.
 Innovation: Unable to keep up with booming digital industry
Why Should Somebody Buy from TAC Academy?

 TAC Academy offers a well-rounded and industry-oriented curriculum that spans various
aspects of digital design and development.
 The internship opportunities provide hands-on experience, making graduates industry-
ready.
 The academy's partnerships with reputable brands and 10+ years of experience showcase
a proven track record.
Why Should Somebody Buy from Your Company?

 TAC Academy excels in client-servicing expertise, ensuring a deep understanding of


industry dynamics.
 The holistic approach, combining design, development, and digital marketing, provides a
unique and comprehensive education.
 As it is our first batch we will be more dedicated than any other existing academies and
which in turn offers flexibility.
 Why Should Someone Buy from You?

 As it is our first batch we will be more dedicated than any other existing academies and which in
turn offers flexibility

(3) Unique Selling Proposition/Area of Excellence:

 Client-Servicing Expertise f TAC


 Proven Track Record: With 10+ years of experience and partnerships with reputable
brands, TAC Academy showcases a successful history.
 Individual attention: Unlike others we will focus on every students and conduct their
SWOT analysis and train them accordingly
 Internship
 Scholarship for further studies of excellence
 Industry is not always sucess but also lots of failure too: We train them not only to
achive sucess but also to face failures head on

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