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Analyzing Stereotypes in Advertising

The document discusses various gender, social class, and racial/ethnic stereotypes portrayed in different pictures. Gender stereotypes shown include men being expected to display strength and competitiveness (Picture A), women predominantly working in offices, nursing, and teaching (Picture B), and the traditional view of women as caregivers making childcare responsibilities fall exclusively on them (Picture C). A social class stereotype depicts philanthropists as pompous and arrogant (Picture D). Further gender stereotypes include household chores being solely women's work (Picture E) and certain racial/ethnic groups being used for slave labor (Picture F).

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13 views3 pages

Analyzing Stereotypes in Advertising

The document discusses various gender, social class, and racial/ethnic stereotypes portrayed in different pictures. Gender stereotypes shown include men being expected to display strength and competitiveness (Picture A), women predominantly working in offices, nursing, and teaching (Picture B), and the traditional view of women as caregivers making childcare responsibilities fall exclusively on them (Picture C). A social class stereotype depicts philanthropists as pompous and arrogant (Picture D). Further gender stereotypes include household chores being solely women's work (Picture E) and certain racial/ethnic groups being used for slave labor (Picture F).

Uploaded by

godidendlela95
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© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd

Question 3

worksheet
1.
Picture A

Gender stereotype because traditionally, for men to be masculine, they are


expected to display attributes such as strength, power and competitiveness.
Picture B

Gender stereotype the majority of women the jobs that they do are
highly concentrated in office work, nursing and teaching.
Picture C

Gender stereotype for example there is a traditional view of women as


care givers means that child care responsibilities often fall exclusively on
women.
Picture D
Social class stereotype they can be seen as pompous, arrogant and uncaring.
This lead to someone holding an unfair prejudice against philanthropist who
want to do well and help others, but who is seen with suspicion due to his posh
accent or social status.
Pictures E

Gender stereotype in societies that we live in there are strong believes that
household chores are for women only. that why they even give them names such
as housewives and housemaides.

Picture F

Race and Ethnicity stereotype in other societies there are some believes that the people who
are from the other race or ethnicity should be used for slavery work and do work that
requires more energy without giving them a break . e.g. clearing of new land and digging
ditches for long hours without resting and eating the whole day.
2. Discussion of the following points:

* The promise in the poster is if the customers buy the products they will actually get them
at a half price.

* Yes it is possible that the seller is using bait and switch tactics, this is actually where the
seller makes you buy the original product on sale. here how it works the seller will advertise
the product that they are not intended to sell to attract the customers. and when customers
shows up they will tell them how bad is the advertised product compared to the expensive
one.

* Yes the picture of the poster is relevant as it shows the happy face with the smile that
emphasizes that the customers will leave with a happy face.

* Yes the written text is relevant, even though it is not guaranteed that the customers will get
exactly what they are promised of. which is a half price. to be honest no one does not like to
pay less.

* Yes the choice of the font is appropriate, because it can draw the eyes and the attention of
the customers from a distance.

* Yes the language used by the seller does concise as it gives all the details to the customers
without any confusion.

* Yes because it resonate with the target audiences and evokes the emotional responses that
can lead to product purchases.

This advertisement does not contains any kinds of stereotypes.

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